Facebook is killing it. Their public Q3 earnings report reveals growth in Monthly Active Users and Mobile Ad Sales. While advertisers drive more traffic to their sites, other websites are also reaping the benefits of an increasingly active mobile user base. Discover how much traffic other sites have gained due to these trends.
8. In our overall report, we
looked at how much traffic
the top 8 social media
sites referred to online
publishers.
p.s. this study was conducted over
13 months (Sept 2012-13)
8
9. In our overall report, we
looked at how much traffic
the top 8 social media
sites referred to online
publishers.
p.s. this study was conducted over
13 months (Sept 2012-13)
9
10. … and we discovered Facebook
was the outlier
10
10
11. … and we discovered Facebook
was the outlier
11
11
22. What do the numbers mean?
1. Publishers saw traffic from Facebook mobile users
grow a whopping 253%.
• There are more FB mobile users than ever, who are
liking and sharing more things across the web and
on their feed.
2. More than half of Facebook’s referral traffic growth
came from mobile.
• Facebook’s overall share of referrals increased by
3.84 percentage points. Facebook mobile
alone grew 1.98 percentage points.
22