Business Planfor INVESTORS (US$ 10 Million)THE STARWORKS LEADERSHIP CENTRE at Goa, India. Creating a Global Leadership Institution Setting up a series of brick-n-mortar centers is going to be critical to our efforts. Modeled around something of a high-end 7 star Resort, or Campus where our Learning and Research teams can be based. This would facilitate interaction between them and the Leaders. Specially designed for the purpose of Leadership Development and Leadership Networking, it would beat all current hotels and resorts that serve the current needs of Corporate Events, Offsites, Outbounds, Award Functions, Leadership Summits and Corporate Networking and Social and Entertainment events. The Centre look and feel is crirical to our position … the confluence of old and new .. While one half is designed as a traditional Indian ashram, the other half is like a ultra modern set-up. Location of land is next to a river or a beach. Learning, Activities, Sporting, Recreation and high levels of interaction needs to be ensured. We can also use this center to host and entertain our Alliance Partners, Guest-speakers etc. A place, where a comfortable stay can be assured to our clients and their teams. Goa, India in this geographical region (South East Asia) will be out first centre , global headquarters and shared services hub. Every year, for the first 8 years, a new center in a different part of the globe will be added. These centers will be our assets that will appreciate, grow and endure over time. Possible other centers (not in final order) can be in; Hawaii (North America) Rio de Janeiro ( South America) London (Europe) Dubai (Middle East and North Africa) Durban (South Africa) One in Australia (Pacific) Singapore (Asia) Starworks Leadership Centre will be a sprawling campus spread over about 50 Acres of land (4000 * 50 Sq Mtrs) It will be a queer mix of Old and New. With one part being like a traditional Ashram and the other half being completely modern and state-of-the-art. Proving exotic massages and world cuisine. It will have a Club, Learning areas, Meeting rooms, Auditoria and untouched forest or orchard areas. It will also have Horses and other animals to give it a Farm feel. It will have a Helipad to cater to our high-end customers. It will have a Sea-facing or Riverside element to allow water-sport and fishing.

1. Business Plan
“The difference between what we do and what we are capable of doing would suffice to solve most of the world's
problem.” -Mahatma Gandhi
STARWORKS LEADERSHIP CENTRE AND NETWORK has been conceived as a plan to enable mankind achieve its ‘true
potential ‘ through its Leaders, starting with a peaceful world.

2. When you want something, all the universe
conspires in helping you to achieve it.
- taken from Paulo Coelho's wonderful book: The Alchemist

3. Executive Summary
What’s interesting about this business proposal?
1. First of all the scale is Global and so is the spirit.
2. There is a sincere desire to be the World No. 1 in what we choose to do!
3. Contemporariness in Practices is key, and so is fresh and original research in the domain we choose to operate in.
4. Speed is of essence in execution.
5. Highly integrated communication is critical.
What else is important? Building highly successful personal brands for our delivery team members is. Internal
development is, so as to build Champions. In some cases, the market itself needs to be developed first, hence Evangelism
is key in the beginning. Individualized and customized service is necessary so as to retain and develop key clients.
Relationships are key, hence the importance of spending quality time and money with clients.
Life and Leadership are not fragmented! Hence the need to be inclusive when it comes to the various sectors –
Business, Government, Military, Non-government, Politics, Public Service and Public Sector.
In short, since the target audience is extremely sophisticated and ‘high-end’, nothing, nothing but the best will do! And
where does this start? In your mind of course ..its all about living these principles and making this thinking an integral part
of our personalities. Think about it. Does it help to standardize some values? What values are required to operate a start-
up? What does it take to advise Nations on Leadership Strategies?

4. Overview
Executives are looking to strengthen their leadership development pipelines and programs: Approximately one-third (30%)
of executives surveyed ranked developing leaders and succession planning as today’s top talent priority—the highest of
any response in the survey. A nearly equal percentage (29%) predicted it will likely remain the top talent concern over the
next three years. As talent demands go increasingly global, the pressure is building to create talent strategies that can both
scale (for size and efficiency) and focus on regional markets. Only 17% of executives surveyed believe their talent programs
are “world-class across the board,” while 83% acknowledge that significant improvements need to be made. Executives
who call their talent efforts “world-class” are more likely to report —by margins of 20 percentage points or more—that
their companies are investing in these programs at a “high” level. A majority of executives surveyed say performance
management (73 %), talent assessment (72%) and high-potential employee development (71%) are core talent priorities
that will likely increase over the next 12 months. These priorities clearly dominate new hiring initiatives across the board,
including the hiring of experienced managers, new campus hires and contract/part time workers.
Source: Deloitte -Talent Edge 2020—a longitudinal survey series conducted in collaboration with Forbes
Insights. This January 2012 edition of Talent Edge 2020, Talent Edge 2020: Redrafting talent strategies for the uneven
recovery.

5. Overview ...Continued
New research shows organizations with high-impact leadership development programs are developing a new kind of
leader, and are seven times more effective at delivering improved business and talent results than organizations with less
sophisticated leadership development functions.
Bersin & Associates‘ new study, High-Impact Leadership Development for the 21st Century. The study is based on surveys
and interviews with more than 300 leadership development and learning & development managers around the world.

6. Value Proposition/ Core Business
Complete Integrated Leadership Solutions
This comprehensive set of offerings outline new Leadership Development Practice, Offering benchmarks, Tools, Case
Studies, Operational Frameworks, and proven Service Models that define Best-Practice leadership development.
1. Leadership Research
2. Creating Collaborative social media platforms for Leadership Network Interactivity
3. Neurobiology of Leadership
4. Leadership Knowledge Management
5. Leadership Development Evangelism
6. Executive Coaching
7. Integrating Leadership Communication using Organizational Media and Online Tools
8. Leadership Development Strategy and Organizational Process Consulting
9. Organizational and Leadership Assessments and Profiling
10. Leadership Selection and hiring
11. Leadership Films/ Videos
12. Simulations, Adventure and Crucibles
13. A LARGER over-arching theme and objective (World Peace, Social Justice, Economic Equality, Quality of Life and Happiness Quotient)
13. Large High-end Leadership Development Events and Festivals
14. Leadership Development Celebrity Talks and Publishing in collaboration with them
15. Using Electronic Media such as Television to popularize the new proprietary ideas and models discovered during research
16. Instituting Awards for Organizations with the Best Integrated Leadership Development Systems (on lines of Employer Branding)
All these Services will be Highly Productized, Standardized, Branded and aggressively Communicated in the market

7. Strategy
Cash Cows will help us get revenues over the first 3-4 yrs. Following which high growth will come from new business areas
and emerging market that we would have invested in developing.
For the first 1-2 yrs, we need to Identify and Collaborate with Global Leaders with high visibility in Media to sample our
offerings. This will help gain endorsements and help establish our Credentials.
Access to Global Leaders for this exercise is crucial. Mutual benefit and assured Growth needs to be used as a strategy to
ensure high involvement from these Leaders in the Business.

8. A short break to go into the story of Starworks Leadership
One day I decided to quit... quit my job, my relationship, my spirituality. I wanted to quit my life. I went to the woods to have one last talk with my Master, my Guru. Master, I said. Can you give
me one good reason not to quit?
His answer surprised me. Look around, He said. Do you see the fern and the bamboo? Yes, I replied. When I planted the fern and the bamboo seeds, I took very good care of them. I gave them
light. I gave them water. The fern quickly grew from the earth. Its brilliant green covered the floor. Yet nothing came from the bamboo seed. But I did not quit on the bamboo. In the second
year the Fern grew more vibrant and plentiful. And again, nothing came from the bamboo seed. But I did not quit on the bamboo He said. In year three there was still nothing from the bamboo
seed. But I would not quit. In year four, again, there was nothing from the bamboo seed. I would not quit. He said. Then in the fifth year a tiny sprout emerged from the earth. Compared to the
fern it was seemingly small and insignificant...But just 6 months later the bamboo rose to over 100 feet tall.
It had spent the five years growing roots. Those roots made it strong and gave it what it needed to survive. I would not give any of my creations a challenge it could not handle. He said to me.
Did you know, my child, that all this time you have been struggling, you have actually been growing roots I would not quit on the bamboo. I will never quit on you. Don't compare yourself to
others He said. The bamboo had a different purpose than the fern. Yet they both make the forest beautiful. Your time will come, The Guru said to me. You will rise high How high should I rise?, I
asked.
How high will the bamboo rise?, He asked in return. As high as it can, I answered Yes. He said, Give me glory by rising as high as you can. I left the forest and bring back this story.
Starworks Leadership was conceived in 2008, and launched in August the same year. Within 2 weeks of its launch, the big
crash of 2008 happened. Within days all Leadership Hiring, Leadership Development and Leadership Consulting budgets
were frozen and growth and development activity literally came to a standstill. Which was seen by the owner/promoter as
an Opportunity. A brilliant opportunity to, like the proverbial Bamboo in the story above, to focus on not revenue
generation, but Institution Building:
1. Focus on refining the plan and service offerings,
2. To focus on the brand building of Starworks on the internet and in social media,
3. To build the personal brand and brand association of the promoter with the Starworks and the Leadership Business,
4. To aggressively Network among other Learning and Leadership Professionals and Business Leaders of repute,
5. To deeply research the highly fragmented and still evolving market for HR and Leadership Consulting, Talent
Development, Leadership Training and Leadership Hiring

9. Physical Infrastructure
Creating a Global Leadership Institution
Setting up a series of brick-n-mortar centers is going to be critical to our efforts. Modeled around something of a high-end 7 star
Resort, or Campus where our Learning and Research teams can be based. This would facilitate interaction between them and the
Leaders. Specially designed for the purpose of Leadership Development and Leadership Networking, it would beat all current hotels
and resorts that serve the current needs of Corporate Events, Offsites, Outbounds, Award Functions, Leadership Summits and
Corporate Networking and Social and Entertainment events. The Centre look and feel is crirical to our position … the confluence of
old and new .. While one half is designed as a traditional Indian ashram, the other half is like a ultra modern set-up. Location of land
is next to a river or a beach.
Learning, Activities, Sporting, Recreation and high levels of interaction needs to be ensured. We can also use this center to host and
entertain our Alliance Partners, Guest-speakers etc. A place, where a comfortable stay can be assured to our clients and their teams.
Goa, India in this geographical region (South East Asia) will be out first centre , global headquarters and shared services hub.
Every year, for the first 8 years, a new center in a different part of the globe will be added. These centers will be our assets that will
appreciate, grow and endure over time. Possible other centers (not in final order) can be in;
1. Hawaii (North America)
2. Rio de Janeiro ( South America)
3. London (Europe)
4. Dubai (Middle East and North Africa)
5. Durban (South Africa)
6. One in Australia (Pacific)
7. Singapore (Asia)

10. The Starworks Leadership Centre- Goa
• Starworks Leadership Centre will be a sprawling campus spread over about 50 Acres of land (4000 * 50 Sq Mtrs)
• It will be a queer mix of Old and New. With one part being like a traditional Ashram and the other half being
completely modern and state-of-the-art. Proving exotic massages and world cuisine.
• It will have a Club, Learning areas, Meeting rooms, Auditoria and untouched forest or orchard areas.
• It will also have Horses and other animals to give it a Farm feel.
• It will have a Helipad to cater to our high-end customers.
• It will have a Sea-facing or Riverside element to allow water-sport and fishing.
Cost of Land in Goa is as follows
Rs.2000 per sq mts for Orchard Land, 4000 per sq Mtr for Settlement Land with some proximity to the beach or River. We’re looking for land
that is landscaped with some mountain and a mix of Orchard and Settlement land. In addition some Agricultural and Forest land will
complete the equation (about 1000-1500 per sq mtrs)

11. CURRENT BUSINESS STATUS
The current Starworks Leadership Centre and Network is a VIRTUAL entity. The following verticals/ offering have been
launched.
We offer Leadership and Talent Management and Development Consulting Services, Advisory and
Outsourcing Solutions to Organizations to realize their TRUE POTENTIAL.
1. LARGE SCALE ORGANIZATION-WIDE TRANSFORMATION PROJECTS
2. NTEGRATING HR AND LEADERSHIP SUB-SYSTEMS
3. 2 DAY- TRANSFORMATION METHODOLOGY WORKSHOPS
4. STRATEGIC RECRUITMENT PROCESS OUTSOURCING
5. THE ACCELERATED TALENT MANAGEMENT AND TRANSFORMATION INITIATIVE –Goa
6. CORP WARP – Finishing School and Job Preparedness training for students of professional courses appearing for campus placements.
7. STARWORKS LEADERSHIP amazing corporate OUTBOUNDS -IN GOA
8. Starworks Leadership Network – Currently on Linkedin
9. The SHANKAR NABAR SOCIETY - for the future of the world
10. NEW BUSINESS DEVELOPMENT INITIATIVES - Shankar Nabar Consulting
Our website www.shankarnabar.com (under construction)

12. Our People
Each Center at its peak will be staffed with about 100 people, except for the Goa Headquarters which will have 300 people.
200 of which will be global shared services staff, which will operate like an independent internal entity, a little like a BPO.
Break-up of Center staff
20 Infrastructure Management Specialists
20 Management Trainees,
20 Business Management/ Account Management/ Business Development Experts
20 Business Leaders / Leadership Development Experts
20 Consulting Delivery Specialists
Global Shared Services Team (200 in all)
Competitive Intelligence./Research Specialists,
Sales Support,
Client Support Services and Helpdesks,
Systems Administrators and IT team
Legal
Finance
Internal HR and Hiring
Etc.
Global Mobility of resources will be important until all 8 centers come up. As the Goa center will also serve as a source for Internal Induction Team-building and Initial
Training and Performance Testing of Leadership for other centers. Hence the First Goa Center gains a lot of prominence. Specific ramp-up plans will be designed for staff
augmentation as per growth and expansion plans.

13. People …Continued
Organizational Structure (Top Team)
Each Center will have 3 Key resources. 1 Infrastructure head and 1 Business head. They will Report to the Regional Business
Head, who in turn will report to the CEO.
The Goa headquarters will have one additional Shared Services Head.
All other member of staff at each Centre will have only 2 more levels. The Functional Leader and Team Member. In other
words it’s a very flat structure.

14. People …Continued
Individual Growth/ Career Plans
Best performers from each team, in each area, move to a different part of the Globe every year
Hiring Plans
The first 100 hires are critical to the success of the Business, as the expectations from them over the first 5 yrs is enormous.
Recommend hiring this set from internal personal networks to ensure Trust and Retention for at least 5 years. Pedigree and
Sophistication will be critical traits.
Culture
A high focus on Work-life balance. A mostly collegial kind of culture. Highly entrepreneurial in nature. With absolutely no
remnants of Traditional command and control. Interns and Management Trainees will play a major role in ensuring that the
rest of the team have great Fun and a high degree of Work-Life Balance. Entertainment, Parties and Formal Celebrations
along with Clients will be routine.

15. Marketing/Sales
Important aspects to consider will be Brand, Market Research, Competition, Pricing, Promotions and Leveraging Business
Partner.
An extremely high focus on New Business will be critical in the initial phase, with dedicated teams for Relationship
Management with Leadership in our Target Markets. These need to Stars in the true sense as they will interact at extremely
high levels in the target organizations.
A best in class Communication Agency needs to be hired and their expertise leverages for optimizing media.
Events for helping Leaders interact and share and develop thoughts and ideas and network, will be standard.
Use of Mass Media, Online Tools and Social Networking will be important in developing the markets and the brand.

16. Financials
Investments (A plan to hit USD 1 Billion in Revenues in 10 yrs.)
US$ 10 Million (INR 60 Crores) towards the first Center in Goa in the first year
18 Cr towards Land,
10 Crore towards Structure and Infrastructure
16 Crores towards Staff Salaries and development cost.
6 Crore towards operating Expenses
5 Cr towards Brand Building, Advertizing and Promotions
5 Cr. Incidental Expenditure
A similar Investment will be made for the first 8 yrs, for each new Centre in a new Geographical Area.
We welcome you to invest in this well planned and resilient Organization. We’ve worked hard to make it Future-proof and
Failure-proof in every way. The Talent we’ve been in touch with for the last 5 yrs is just waiting to comeon board. A truly
world-class Team for a Truly world class Institution .. Starworks Leadership Centre and Network!!

17. Growth Drivers
Alliances
A high degree of Growth can only come from this high degree of Collaboration. This Growth should take us to being a USD 1
Billion company by the end of the first decade in existence.
Technology
• Knowledge Management Software
• High-end Communication systems
• Corporate Social Networking
Operational Plan
Rapid Deployment

18. End
shankarnabar@yahoo.com , starworksleadership@gmail.com
+91-8308810102 , +91-832-2421834