Made by Trix Corp

1. the joys of being a woman

2. The Brand

3. The Essence Woven in realms of eternal grace Wrapped in bundles of charm and style And etched through the passages of time … It is where beauty and elegance rhyme

4. The Legacy The journey begins in 1936 Founded by Fritz and Elizabeth Basler in Berlin, Germany Modern Classics Renowned for high sophisticated fashion for every occasion

5. The Legacy Global presence Available in more than 60 countries and 1200 retail stores The brand stands for Quality and reflects contemporary fashion

6. The Woman

9. Values She looks like it / Reliability / Demanding / Fairness / Open-minded / Discerning Occasion For every occasion / Business / Sportswear / Elegant / Weekend / Casual Fashion Exclusive / Lady-like / Modern Classic / Interesting / Fashionable / Perfect style The Attributes

10. The Attributes Benefits Social acceptance / Feeling good / Ability to combine / Security / Desirability / Self confidence / Characteristics Continuity / Quality / Sophistication / Love for detail / Value for money / Perfect fit Consumer 35 + / Strong personality / Independent / Settled / Active / Feeling young

11. The Collections

12. The Collections Harmonious blend of design and colours Classic, elegant and sophisticated trend laden Well cut garments, using good quality fabrics

13. The Collections With 3 collections per season, comprises of apparels, bags and accessories Coordinates – Blazers/ Jackets/Skirts/Pants /Accessories Outdoors/Costumes/ Soft combinations/ Light fabrics/Dresses

14. The Reflections Capturing the joys of being a woman Our collections...Our stores Clothes her every wish and need Our people...Our service Serves her every wish and need Our mission...Our existence Embodies her every wish and need Enjoy the days ahead in Basler