Presentation developed for course in developing an advertising campaign.

1. Advertising Campaign
Created By:
Shanae Sharon
Rodrigo Teixeira
Developing an Advertising Campaign
March 15, 2012

2. Campaign Goals
• Position Coke as a drink for all, young and
old, and all nationalities.
• Position it as a drink a staying power
tied to family history and traditions.

3. Billboard

4. Alternative Media

5. Alternative Media

6. Alternative Media Billboard

7. Alternative Media Billboard

8. Mobile Billboard

9. Commercial # 1
Action: Camera pans in on father and son
working on fixing a car together.

10. Dad: When fixing a car, always make sure you have
the right tools.

11. Action: After fixing the car father
and son enjoy a coke together
Dad: And always finish the job with a coke!

12. Action: Father and son, fix car together.
Dad: Son, let me teach you what my dad taught me.
Superimposed: 40 Years later.

13. Dad: Good job son! Just one last thing…no job is complete
without a coke.

14. Action: Father and son enjoy a Coke together.
VO: Coca-Cola, the drink that stands the test of time.

15. Commercial # 2
Action: Guy and girl enjoy a coke over a first date. The girl tosses her
Coke up into the air….
FX: 1950’s music playing.
Superimposed: 1952

16. FX: 1980’s music playing. Something light and fun.
Action: The Coke is caught by the daughter of the woman in the last
shot and sipped to enjoyment. She tosses it into the air…
Superimposed:1982

17. FX: Popular song from today.
Action: Coke is caught from the daughter of the girl in the previous
shot, and sipped to enjoyment.
VO: Coca-Cola, for every generation.
For every first date.
Superimposed: 2012

18. Commercial # 3
Action: Quick shots of people from all over the world drinking Coca-Cola.
Dialogue: People saying Coca-Cola in various languages.
FX: High energy sound track in the background.
VO: Bringing the world together one sip at a time. For every generation
and every nation. Coca-Cola.

19. The End