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Promote social activity to
influence friends of fans
Business success                    INFLUENCE
on Facebook        Promote the social activity on your Page to influence
                                   the friends of fans



                                       ENGAGE
•  Build                  Post quality content and promote your posts
                                       to engage your fans


•  Connect
                                     CONNECT
                                 Connect with new fans using
•  Engage                         multiple well-targeted Ads




•  Influence
                                        BUILD
                               Everything starts with building
                                your Facebook Page for your
                                          business
Facebook Sponsored Stories:
Influence friends of fans
Word of mouth at scale

   1.6X
   lift in brand recall


   2X
   lift in message awareness


   4X
   lift in purchase intent
How do ads and sponsored stories work?
                                                                                              Facebook
                                                             Facebook




  Page post from Page                                   Sponsored stories*: Fans and their friends

                                                        Ads: New audiences




*People are seeing a story that they could have seen in their news feed. A business has paid to ensure that   Mobile
the viewer sees a story that they may have seen any way in their news feed.
Promote your Pages & Page posts
POSTS                                    PAGE
    Page post                             Page like story




                POSTS

                  Page post like story
Sponsor your Page posts to more fans
Page Like Sponsored Stories
5 Simple steps to create a “Page Like” Ad
Step 1:   www.facebook.com/ads/create

Step 2:   Choose your page in destination



Step 3:   Choose page name under “What do you want to promote?”



Step 4:   Stories about their friends liking “Page name”



Step 5:   Choose the relevant targeting, campaign and budget settings.
5 Simple steps to create a “Page Post” Ad
Step 1:   www.facebook.com/ads/create

Step 2:   Choose your page in destination



Step 3:   Choose “ A specific post” option under “What do you want to promote?”



Step 4:   Stories about their friends liking “Page name”



Step 5:   Choose the relevant targeting, campaign and budget settings.
Review Ads Manager Results
Check Page Insights regularly
Key Takeaways
  Decide which story suits your objectives

  Post regularly to your Facebook Page

  Sponsor your Page posts to more fans

  Create a Page Like Sponsored Story to friends of fans

  Track the performance on Ads Manager & Page
  Insights
Thank you

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Promoting your facebook fanpage to influence friends of fans

  • 1. Promote social activity to influence friends of fans
  • 2. Business success INFLUENCE on Facebook Promote the social activity on your Page to influence the friends of fans ENGAGE •  Build Post quality content and promote your posts to engage your fans •  Connect CONNECT Connect with new fans using •  Engage multiple well-targeted Ads •  Influence BUILD Everything starts with building your Facebook Page for your business
  • 4. Word of mouth at scale 1.6X lift in brand recall 2X lift in message awareness 4X lift in purchase intent
  • 5. How do ads and sponsored stories work? Facebook Facebook Page post from Page Sponsored stories*: Fans and their friends Ads: New audiences *People are seeing a story that they could have seen in their news feed. A business has paid to ensure that Mobile the viewer sees a story that they may have seen any way in their news feed.
  • 6. Promote your Pages & Page posts POSTS PAGE Page post Page like story POSTS Page post like story
  • 7. Sponsor your Page posts to more fans
  • 9. 5 Simple steps to create a “Page Like” Ad Step 1: www.facebook.com/ads/create Step 2: Choose your page in destination Step 3: Choose page name under “What do you want to promote?” Step 4: Stories about their friends liking “Page name” Step 5: Choose the relevant targeting, campaign and budget settings.
  • 10. 5 Simple steps to create a “Page Post” Ad Step 1: www.facebook.com/ads/create Step 2: Choose your page in destination Step 3: Choose “ A specific post” option under “What do you want to promote?” Step 4: Stories about their friends liking “Page name” Step 5: Choose the relevant targeting, campaign and budget settings.
  • 12. Check Page Insights regularly
  • 13. Key Takeaways Decide which story suits your objectives Post regularly to your Facebook Page Sponsor your Page posts to more fans Create a Page Like Sponsored Story to friends of fans Track the performance on Ads Manager & Page Insights