Shahadat dissertation

“CONSUMER PREFRENCES VIS-A-VIS TO BSL IN
BHILWARA, CHITTORGARH & NIMBAHERA”

DISSERTATION REPORT
(4th semester)

Submitted towards partial fulfilment of

Two year MBA degree program

(Session 2010-2012)

Mewar University

(AFFILATED BY UGC)

NH-79, GANGRAR, CHITTORGARH (RAJ)

Under the Guidance of: Submitted By:

Miss.:- Bhanu priya mam Mr. :- Shahadat khan Pathan

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PREFACE

Training in business organization infuses among students a sense of critical
analysis of the real managerial situation to which they are exposed. Our institutions has
given me opportunity through training to get aware of and cope with fast rate of changing
technology, management policies, quality and productivity etc. This is a bold attempt to
bridge the gap between the ‘world of work’ and ‘studies imparted in the institutions’.

This training enables me to apply theoretical knowledge to practical situations,
appreciate the sense of responsibility, importance of discipline, punctuality and the
psychology of worker and their habits which makes me more professional and near to the
world of technology and team work. Industrial training brings out better citizens, better
technocrats and better diplomats out of us.

I was lucky to get an opportunity to work in one of the top company of clothing
sector, i.e. LNJ Group, Bhilwara popularly known by their product BSL . The purpose of
this training was to gain knowledge about the industry, how it works and also to see the
environment of the industry. I joined the training not only for these purposes, but also to
learn something about operation of the machines and construction of spinning machines.

This report is a written account of what I learnt and experienced during this period.
I wish, those going through it, will not only find it readable but will also find many useful
information’s for future references.

ACKNOWLEDGEMENT

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No task is a single person effort. Same is with this project. Thus I would like to extend
my sincere thanks to all those people who helped me in accomplishing my project.

My report initiated with Mr. V.B. ARORA and DR. KUSAM BHATT Bhilwara Spinners
Limited who accepted me in spite of my inexperience in the field and gave me the
opportunity to work and learn with them in BSL Suiting’s Limited Bhilwara.

DR. KUSAM BHATT BSL Suiting’s Limited. Deserves my heartiest gratitude for this
liberalism towards the scholars. He is kind enough to give necessary guidance and data
related to company which helps me in completion of this project in a planned and
systematic manner and I am highly indebted to him.

I would like to thanks my college and professor who given an opportunity to me for
provide a good place for my summer training.

I also hereby thank my survey respondent as they are most
valuable and indispensible part of my project and also my relatives which also take time
to share their experience.

Shahadat khan Pathan

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EXECUTIVE SUMMARY

Consumer satisfaction is the prime requirement of an organization to succeed in
achieving its goal and to expand a business or to sustain it one must know that what are
customer requirement and efforts a company is taking in turn to satisfy their needs and
demand. So my training project objective is also in line with the company main objective
that is to analyze consumer expectation from a yarn supplier of Bhilwara domestic
market and to find out positioning of BHILWARA SUITING LIMITED as a supplier.

I basically adopted primary research in turn to understand the consumer perception. In
this primary type of exploratory research I used subjective interview methodology

After my research I found that Consumer considers Bhilwara spinners as a medium
priced yarn supplier and expect more prompt services from the company and my
analysis also show that if company want to cater more customer they should adopt all
type of payment mode and my finding also reveal the fact that most of consumer prefer
more than one suppliers so we should try to snatch other supplier’s consumer base and
customers prefer it over other local suppliers and it has reasonable price which is
justified.

At last of project I recommended that Company has relevant pricing strategy and
customers are satisfied with quality given by them at the reasonable price so they should
continue this pricing strategy. And also as RSWM is the different brand under same
umbrella of LNJ group so they have 2 different brands catering to serve two different
segment of consumer so overall LNJ group strategy is justifiable but one third part of
portfolio that is lower grade quality product is not formed by them so they should also try
to cover this segment under their umbrella brand. They should also examine Production
features properly in turn to increase quality parameter by reasonable cost reduction.

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TABLE OF CONTENTS

S.No. Particular Page
No.
1 Industry profile 6-12
2 Company Profile 13-42
3 Research Methodology 43-48
1 Title of study

2 Objective of study

3 Type of Research

4 Sample Size and
Methods

of selecting sample

4 Analysis and Interpretation 49-60
5 SWOT Analysis 61-62
6 Conclusion 63-64

7 Suggestions 65-66
8 Appendix : Questionnaire 67-70
9 Bibliography 71-72

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CHAPTER-1
INDUSTRY PROFILE:

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India Textile Industry is one of the leading textile industries in the world. Though was
predominantly unorganized industry even a few years back, but the scenario started
changing after the economic liberalization of Indian economy in 1991. The opening up of
economy gave the much-needed thrust to the Indian textile industry, which has now
successfully become one of the largest in the world.

India textile industry largely depends upon the textile manufacturing and export. It also
plays a major role in the economy of the country. India earns about 27% of its total
foreign exchange through textile exports. Further, the textile industry of India also
contributes nearly 14% of the total industrial production of the country. It also contributes
around 3% to the GDP of the country. India textile industry is also the largest in the
country in terms of employment generation. It not only generates jobs in its own industry,
but also opens up scopes for the other ancillary sectors. India textile industry currently
generates employment to more than 35 million people. It is also estimated that, the
industry will generate 12 million new jobs by the year 2010.

India textile industry is one of the leading in the world. Currently it is estimated to be
around US$ 52 billion and is also projected to be around US$ 115 billion by the year
2012. The current domestic market of textile in India is expected to be increased to US$
60 billion by 2012 from the current US$ 34.6 billion. The textile export of the country was
around US$ 19.14 billion in 2006-07, which saw a stiff rise to reach US$ 22.13 in 2007-
08. The share of exports is also expected to increase from 4% to 7% within 2012.
Following are area, production and productivity of cotton in India during the last six
decades:

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Area in lakh Production in lakh bales of
Year Yield kgs per hectare
hectares 170 kgs

1950-51 56.48 30.62 92

1960-61 76.78 56.41 124

1970-71 76.05 47.63 106

1980-81 78.24 78.60 170

1990-91 74.39 117.00 267

2000-01 85.76 140.00 278

2001-02 87.30 158.00 308

2002-03 76.67 136.00 302

2003-04 76.30 179.00 399

2004-05 87.86 243.00 470

2005-06 86.77 244.00 478

2006-07 91.44 280.00 521

2007-08 94.39 315.00 567

2008-09 93.73 290.00 526

Though during the year 2008-09, the industry had to face adverse agro-climatic
conditions, it succeeded in producing 290 lakh bales of cotton comparing to 315 lakh
bales last year, yet managed to retain its position as world's second highest cotton
producer.

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INDIAN TEXTILE INDUSTRY SCENARIO

The textile industry occupies a unique place in our country. One of the earliest to come
into existence in India, it accounts for 14% of the total industrial production, contributes to
nearly 30% of the total exports and is the second largest employment generator after
agriculture. The textile policy aims at achieving the target of textile and apparel exports of
US $50 billion by 2010 of which the share of garments will be US $25 billion. The main
markets for Indian textile and apparels are USA, UAE, UK, Germany, France, Italy,
Russia, Canada, Bangladesh and Japan.

The Indian textile industry has been undergoing a rapid transformation and is in the
process of integrating with the world textile trade and industry. The change is being
driven by the progressive dismantling of the MFA and the imperatives under the WTO
norms.

Indian textile industry has some inherent strengths:

 Tradition in textile and long operating experience.
 Large and growing domestic market.
 Strong raw material base.
 Production across entire textile value chain.
 Stable, low risk economy, safe for business growth.
 Easy availability of abundant raw material like cotton, wool, silk, jute.
 Widely prevalent social customs.
 Variety of distinct local culture.
 Constructive geographic and climatic conditions.

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There is no denying the fact that india is competitive enough and will become even more
competitive. China has probably already reached its peak and further improvements may
not be dramatic, henceforth. In spite of the Chinese dominance, india has a fair
opportunity to grab a substantial stake in the projected garment market share.

According to PHD Chamber of Commerce and Industry (PHDCCI), post-MFA, India’s
market share is in the US is expected to go upto 15% from the present 4%. In the EU,
the market share increase is expected to be 50% from the current 6% to 9%.

Today, modern techniques, electronics and innovation have led to a competitive, low-
priced textile industry offering almost any type of cloth or design a person could desire.
With its base of low cost labour.

Indian Textile targets to be achieved by the end of Eleventh Five Year Plan (2007-2012)

 Market size => US $115 billion.
 Export target => US $55 billion.
 Domestic Market => US $60 billion
 India’s market share in world textile trade to grow from 3% to 8%.
 12 million additional jobs.
 Investments => Rs. 150,600 crore.

India is presently exporting garments worth US $6 billion, whereas with the WTO regime
in place, India can increase the production and export of garments to US $18-20 billion
within the next 5 years. India should take adequate measures for capturing its market by
promoting the development in this sector. Concerted efforts are needed in cotton
research, technology generation, transfer of technology, modernization and upgrading of
ginning and pressing factories and an aggressive marketing strategy.

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TEXTILE INDUSTRY IN RAJASTHAN

During the recent years Rajasthan has emerged as one of the leading cotton producing
State of the country with about 14 lacs bales of cotton produced in the year 1998-99. The
textile sector of Rajasthan occupies a pride of place in the Indian Textile Industry. State
is a leader in manufacture of blended yarn to the extent that it contributes about 40% of
the total synthetic blended yarn export of the country. The state has good presence in
cotton yarn, fabric and synthetic fabrics.

The state is a major producer of wool, producing about 16 million kgs per year, which
constitutes about 42% share in India’s total wool production. The wool produced in the
state is of crude quality and mostly suitable for carpet yarn, though with some blending in
small quantities with imported merino wool are also used for fabrics.

The Textile sector of Rajasthan occupies a pride of place in the Indian Textile Industry. It
contributes to about 40% of total synthetic blended yarn export of the country. As on
March, 2000, there were 146 large and medium textile units running in the state. The
total investment in these units is Rs. 3673.30 crores and they provide direct employment
to about 81,425 workers. Taking into account the forward and backward linkages textile
industry stands as the second largest employer in the state, next to agriculture. The
textile units in the state have about 10 lacs Spindles and about 5000 Roasters.

Within Rajasthan the Textile sector directly employs about 3 lacs people and 5.6 lac
persons are indirectly associated with it. The significance of the sector in the State’s

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economy can be gauged by the fact that an estimated 10% of State’s population is
dependent for their livelihood on this sector. The textile industry of the State has a very
wide network of forward and backward linkage. It is typified by the growth of man-made
textile and garment producing industries.

TEXTILE INDUSTRY IN BHILWARA

Bhilwara city had the birth of the textile industry way back in 1961 when LN
Jhunjhunwala set up his first unit to manufacture synthetic yarn. The unit is known as
Bhilwara Spinners Ltd. Today Bhilwara is a prominent and leading manufacturer,
exporter and supplier of world-class Suiting’s, Flock Fabrics and Yarn.

The state of Rajasthan has a deep rooted tradition for textiles. 69 out of 892 spinning
mills in India are located in Bhilwara district, Rajasthan which consists of Spinning,
Weaving, Dyeing, Processing and Printing units. Majority of these industries are
affianced in the process of manufacturing synthetic blended yarn which accounts to 40
percent of the total yarn manufactured all over India. It has an investment of $ 53 million
USD with an employment of 59,383 people in the textile industries. Bhilwara has
emerged as India’s largest manufacturer of fabrics. Also known as Textile City of India, it
is a famous industrial town in Rajasthan. It encompasses 50 percent of the total polyester
fabrics and suitings manufactured in India. The state Government of Rajasthan has
proposed to allot 300 acres of land in Bhilwara and about 100 apparel companies have
applied for land to start their industry over here.

Bhilwara emerged as India’s largest manufacturer of suitings, fabrics and yarn. Its share
in the polyester/viscose fabrics (suiting) sector is around 50% in India. The phenomenal
growth of the textile industry is something interesting if seen in the context of a similar
scenario elsewhere in the country. There is nothing special about Bhilwara to have come

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to the top position in the country except the fact that the entrepreneurs are a unique lot
with enthusiasm to have something of their own even though the initial troubles happen
to be serious.

CHAPTER-2
COMPANY PROFILE

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LAXMI NIVAS JHUNJHUNWALA(LNJ)

LNJ Bhilwara group has emerged as one of India’s leading corporate houses, in the last
four decades. The pursuit of leadership began in 1961, a journey that was initiated by Mr.
LAXMI NIVAS JHUNJHUNWALA (LNJ), whose vision and values continue to drive the
group even today.

The LNJ Bhilwara Group is a multi –product conglomerate with a global- presence, and
with business interests spanning a diverse range of industries… like Textiles, Power-
Generation, Graphite-Electrodes, Sponge- Iron, Information-Technology and IT-Enabled
services.

The Group has successfully integrated its operations into today’s Global – Economy, with
export earnings compromising over 46% of total revenue with over 20,000 employees
and 17 production units located strategically across the country.

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The LNJ Bhilwara Group’s leadership in the textile industry is exemplified in the equity
that its brands enjoy in the Indian market place…. like MAYUR Suitings, BSL Suitings,
GEOFFREY HAMMONDS, LA ITALIA Fashions and SHAKUNTALAM (Ladies Wear).

The LNJ Bhilwara Group, founded in 1961, has today grown into a strong global
presence worth Rs. 2700 crores. The Group has been nurtured into a successful growth
track by the able guidance of the Founder and Chairman-Emeritus, Mr. L. N.
Jhunjhunwala. Currently, the LNJ Bhilwara Group stands as one of the largest firms on
the corporate horizon in India with over 20,000 employees and 20 production units
positioned at strategic locations across the country. The Group’s export earnings
comprise of 45% of the Group’s turnover.

The LNJ Bhilwara Group is a well-diversified conglomerate. It has been actively seeking
growth and profitability by investing in a variety of systematically identified businesses

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making it a multi-product conglomerate with interests in a range of industries such as
textiles, graphite electrodes, power generation, power engineering consultancy services,
steel and IT enabled services.

The pioneering textile division of the Group is not only a key player in the industry but
also has many firsts to its credit. The textile division has the sole distinction of producing
a unique fire retardant yarn called Trevira CS (now known as Lenzing, Austria). It is also
the sole licensee for the highly specialized yarn called Tencel. The Group has time and
again been acknowledged for its world-class quality products in the domestic market
such as Mayur Suitings, BSL Suitings, LA ITALIA Fashions, Geoffrey Hammonds
superfine Suitings and LOUIS BURTON. At the same time, their services to several
leading global brands for knitted garments have been recognized with the units garnering
top export awards in different fields for several years in a row.

The LNJ Bhilwara Group also has the largest integrated graphite electrodes
manufacturing plant in South-east Asia with a reputed clientele comprising of major steel
plants in the world. Graphite exports constitute 70% of total sales volume. An evidence of
their success can be seen in the fact that HEG, an integral part of the Group, is all set to
undertake a Rs. 450 crores expansion plan to tap opportunities in the export market. The
expansion of the Mandideep plant would double the capacity from 30,000 TPA to 60,000
TPA.

Following the success of its earlier hydro-electric power project of 15 MW at Tawa Nagar
(MP) in 1997, the Group has commissioned, India’s first IPP Hydro-electric Malana
Power Project of 86 MW in a record time of 30 months at Kullu (HP), in July, 2001 and is
set to commence work on 200 MW Allain-Duhangan Hydro Electric Project at Manali
(HP).

Little wonders then, that the LNJ Bhilwara Group of companies has been awarded IS/ISO
9001:2000 certification for setting exemplary standards in quality.

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LNJ Bhilwara Group

TEXTILES

Rajasthan Spinning and Weaving Mills (RSWM) Ltd.

 Kharigram Synthetic, Regenerated Cellulosic Blended Grey,
Dyed Yarn.
 Mayur Nagar, Banswara Synthetic, Regenerated Cellulosic & Cotton Blended
Grey yarn.
 Mandpam Cotton Melange Yarn, Cotton Blended Milange &
Dyed Yarn
 Rishabhdev Synthetic, Blended & Grey Yarn
 Ringas Synthetic & Blended Dyed Yarn
 LNJ Nagar, Mordi Fabric
 LNJ Nagar, Mordi Denim
 LNJ Nagar, Mordi Captive Thermal Power
 Bagalur Cotton Yarn

Maral Overseas Ltd.

 Maral Sarovar Cotton Yarn, Cotton -Knitted Fabric & Cotton Knitwear
(100 % EOU)

 Maral Sarovar Captive Thermal Power
 Noida Knitwear
 Noida Knitwear

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BSL LTD.

 Bhilwara Yarn, Worsted, Synthetic & Silk Fabric, Garments &
Accessories
 Jaisalmer Captive Wind Power Generation

Bhilwara Spinners Ltd.

■ Bhilwara Synthetic, Blended Grey and Dyed Yarn

BMD Pvt. Ltd.

■ LNJ Nagar, Mordi Specialized Automotive Fabric & Furnishing
Fabric

Bhilwara Processors Ltd.

■ Bhilwara Processing of Synthetic & Worsted Fabric, Tops
Fibre Dyeing

GRAPHITE

HEG Ltd.

 Mandideep Graphite Electrodes
 Mandideep Captive Thermal Power
 Tawa Captive Hydro Electric Power

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POWER

Bhilwara Energy Ltd.

 Pathankot UBDC Stage III Hydro Electric Power
Generation
 Tawang Nyam Jang Chhu Hydro Electric Power Generation

Malana Power Company Ltd.

■ Malana (Kullu) Hydro Electric Power Generation

AD Hydro Power Ltd.

■ Allain-Duhangan Hydro Electric Power Generation
(Manali)

Indo Canadian Consultancy Services Ltd.

Noida Power Engineering Services

INFORMATION TECHNOLOGY

Bhilwara scribe Pvt. Ltd.

Bhopal Medical Transcription Services

Bhilwara Infotech Ltd.

Bengaluru IT Services

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OFFICES

Corporate office

■ Noida (NCR - Delhi)

Regional / Marketing

■ Mumbai
■ Kolkata
■ Bangalore
■ New Delhi
■ Ludhiana
■ Amritsar
■ Bhilwara

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About BSL LTD.
BSL LTD. Ltd., established in 1971 at Bhilwara, Rajasthan has emerged as a strong
global player producing over 18 million meters of fabric every year. BSL LTD. is equipped
with state-of-the-art technology. Right from raw material sourcing to product finishing,
meticulous attention is paid to detail at every stage of production. The emphasis is to
achieve shorter lead times and greater efficiency by following the proven processes of
integrated yarn preparation, spinning, weaving and finishing

The Dawn
In the days when the idea of manufacturing poly-viscose Suitings was a unique concept
in India, the second member of the LNJ Bhilwara Group, BSL LTD. was born in the
desert state of Rajasthan. The year was 1971 and the town where this happened was
Bhilwara.

Over the years, with the belief that there are no shortcuts to excellence, at BSL
LTD. BSL has moved from strength to strength.

Today, as a multi-million dollar company, and having put the Group firmly on the
international map of premium Suitings, we are one of the prominent members of the US$
750 million LNJ Bhilwara Group.

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Experience
With over quarter of a century of experience in textile manufacturing, BSL is currently
producing over 18 million meters of fabric every year.

Product profile covers material ranging from wool, wool-blended and premium
lightweight fabrics, to wool modal, Trevira wool and other specialized fabrics blended
with Lycra, Silk, Linen, Tencel etc.

and Rewards

BSL’s commitment to quality through technology and human ingenuity, has earned BSL
numerous laurels and awards like ISO 9002 quality certification besides the National
Certificate of Merit for outstanding export performance. We are ready to meet the
challenge in the years to come and take BSL LTD. to higher pinnacles of success.

BSL‟s unique features

 Inventive Product Mix

 Specialized Fabrics

 Multi-functional Fabrics

 Innovative Futuristic Fabrics

 Vibrant Design Studio

Product Mix

BSL offers an unmatched range of products for the discerning consumer including
Polyester Viscose, Polyester Cotton and worsted Suitings like Cashmere, Mohair,
Angora and Camelhair blends.

The range consists of

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Premium Pure wool Suitings

Luxurious Polyester Wool Blended Suitings

Finest blends of best quality Polyester Viscose and Polyester Cotton Blended Suitings.

Polyester Viscose & Polyester Cotton Blended Shirting.

BSL Yarns spun from the finest Australian Merino wool.

Fabrics

BSL has also made a mark in developing specialized fabrics for various sectors such as
medicine, hygiene, sports and leisure.

They are:

Anti-Radiation Fabrics

Fire Repellant Fabrics

Thermal Fabrics

Insulated Fabrics

Water Repellant Fabrics

Wind Proof Fabrics

Breathable Fabrics

Thermo-bonded Fabrics

MULTIFUNCTIONAL FABRICS

Always on the lookout for innovating and making a mark, BSL LTD. has developed the
following range of multi-functional fabrics.

Stay fresh: Keeps one fresh round the clock

Zero crush / Wrinkle free fabrics: Non-crushable fabric with superior crease recovery

LAD (Launder Air Dry) / Wash n' wear fabrics: Can be easily washed and worn after
air-drying

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Stain and water repellant fabrics: Repel oil, dust, grease stains and liquid spillovers
and retain excellent breath ability

Deodorant fabrics: Impregnated with special fragrances ranging from musk to lavender.

Anti-bacterial fabrics: Prevent growth of microorganisms and unpleasant odors caused
by bacteria

Ultraxx Bi: Stretch fabrics on spun base that provide freedom of movement.

Bio-Maxx: Enzyme treated / Bio-polished Polyester Viscose and Polyester Cotton fabrics
for silky handle

C-Maxx: Chemically treated fabrics for unique surface finishes and soft handle.

Micro/Viscose rich blends: 0.8 Denier spun Poly-Viscose fabrics for silky handle.

Viscose rich fabrics: Offer superior fall, feel, drape and comfort.

Rotormat/Lisa finish: Fabrics with customized Italian enzyme/Lisa surface finishes in
100% Cotton and premium blends of Polynosic, Modal, Tencel, etc.

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Innovative Futuristic Fabrics

The new age fabric range is specifically aimed at promoting good health and happy
living. It has been crafted to perfection after a breakthrough in technique, treatment and
technology. The range can be divided into four key fabric types:

Health Fabrics

Energizer: Increases oxygen absorption
of the body and gives more energy
Healing touche fabrics: Absorb the body
friendly FIR rays radiated by the sun
Anti-asthma fabrics: Gently aid in
smooth breathing
Slimmer: An anti-obesity fabric that slowly
dissolves excess body fat
Anti-diabetes fabrics: Gently aid in
maintaining the body sugar balance
Protector: A pro-vitamin C enriched fabric
that rebuilds body resistance
Ever young fabrics: Helps rejuvenate the skin

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Fashion Fiesta Fabrics

The Fashion Fiesta range comprises of
• Club Ultimate: Rich looking fabric with a
superior feel
• Stain-free and water repellant fabrics
• Peach finish fabrics: Have a real soft feel
• Aroma fabrics: Perfumed fabrics
• Duality fabrics: Change color with varying
temperatures
• Super feel fabrics: Extremely soft and
tender

Comfort Club Fabrics

• Climatizer: Balances temperature inside out
and keeps one cool in summers and warm in
winters
• Cool fabs: Keeps the inside temperature five
degrees cooler than the outside temperature
• Tropicool fabrics: Anti-bacterial, anti-sweat
fabrics with moisturizing qualities for tropical
climates
• Light weight fabrics: Extremely light in
weight

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Techno Fabs

• Fire repellant fabrics: Resistant to fire.
• Water-proof fabrics: Helps keep one dry
• Anti UV fabrics: Specially coated to block the
unsafe rays of the sun
• Bulletproof fabrics: Special yarns impregnated
with stainless steel fibers

Design Studio

All our fabrics are conceptualized and designed at our computerized Design Studio. A
highly skilled and talented team of designers and color coding experts work to produce
attractive, trend setting designs that capture the imagination of fashion gurus and
designers around the world. Our team is assisted in its creative explorations by advanced
color-matching computers that capture even the slightest of shade variances.

SHAKUNTALAM

Shakuntalam is anew range that has been especially developed for women’s wear. It is
collection of super soft, luxurious and stretch fabric. western wear fabric to style the
modern woman. inspired from Europe and designed by Mr. Cadoni, a leading designer
from Italy. name inspired from Mahakavya Abhigyan Shakuntalam from renowned poet
Kalidasa

BOTTOM WEAR

High calibre poly-viscose; cotton & wool blended range. promises superb drape and fall.
excellent wearing comfort & durability. attractive colour matchings - from muted pastels
to gentle earthy hues. varied selection for all needs & occasions for both work & leisure
with special packing – ready to stitch option

AFTER HOURS

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The brand introduced its exclusive „After Hours‟ collection of eye-catching blended PV
fabrics for Party Wear. This range includes fabrics that incorporate Lurex, a luminous
fibre with a metallic finish look. The collection has been created by Fedrico Cadoni, the
reputed Italian designer.

Besides this, BSL introduced a collection of fabrics in three exciting colour lines -- blacks,
blues & whites -- named after precious stones.

THOROUGHBREDS & GEOMETRICS

Two impressive collections have been launched recently under the Geoffrey Hammonds
(GH) label.

The first is the „Thoroughbreds‟ collection. These comprise a selection of blended PV
fabrics dedicated to the three basic colours of Black, White and Blue. The range is
perfect for suits, jackets, trousers and even shirts.

The second is the elegant „Geometrics‟ collection of structured fabrics, that are ideal for
custom tailored jackets. These fabrics have fine patterns including stripes and checks
that are integrated with traditional weaves. Besides offering a distinctive texture and
sophisticated feel, the range is also available in a host of shades ranging from light to
dark, sporty to sober.

DETAILS OF MACHINES

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The details about machines are:

S.NO. NAME OF MACHINE MANUFACTURER NO. OF MACHINES

1. Blender Trutzschler

2. Blow Room Trutzschler

3. Carding m/c Lakshmi-Rieter

4. Draw frame Lakshmi-Rieter

5. Speed frame Lakshmi-Rieter

6. Ring frame Lakshmi-Rieter

7. Autoconer Schlafhorst

8. Cone winding Cimmco

9. Cheese winding Text tool

10. T.F.O. Vijay Laxmi

Star Volkman

Muratec

CORPORATE INFORMATION

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BOARD OF DIRECTORS

Shri A. K. Churiwal Chairman & Managing Director

Shri Ravi Jhunjhunwala

Shri Shekhar Agarwal

Shri R. P. Khaitan

Shri B. D. Mundhra

Shri Sushil Kumar Churiwal

Shri Sushil Jhunjhunwala

Shri R. N. Gupta

Shri Riju Jhunjhunwala

Shri Nivedan Churiwal Executive Director

BUSINESS HEAD

Shri J. C. Soni

ADVISOR

Shri R. N. Gupta

CFO & COMPANY SECRETARY

Shri Praveen Jain

KEY EXECUTIVE

Shri M.C. Maheshwari Vice President (Export)

Shri AK Mehta Vice President (BPL)

Shri S.Sengupta Vice President (Spinning)

Shri V. B. Arora Vice President (Fabric-Marketing)

Shri V.K. Gupta Vice President (Weaving)

BANKERS

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State Bank of India

Oriental Bank of Commerce

The Bank of Rajasthan Ltd.

Union Bank of India

IDBI Bank Ltd.

AUDITORS

M/s A. L. Chechani & Co.

Chartered Accountants, Bhilwara

REGISTERED OFFICE

26, Industrial Area, P. B. No. 17, Gandhi Nagar, Bhilwara – 311001 (Rajasthan) India

Website: www.bslltd.com / www.lnjbhilwara.com

CORPORATE OFFICE

Bhilwara Towers, A-12 Sector-I, Noida - 201301 (NCR- DELHI), India.

Website: www.lnjbhilwara.com

WORKS

Mandpam, Dist. Bhilwara – 311001 (Rajasthan)

WIND ENERGY PLANT

Village Gorera, Jaisalmer – 345001 (Rajasthan)

31

GRAY YARN
Acrylic OP White
Poly PV Slub Yarn SHT RT PVT
100% Poly

1/15 PV 1/18 Poly 1/12 P/V 3/12 Poly 2/21 PVT
1/05 Poly 1/24 Acrylic
65/35 3.1 100% op Slub SHT RT NT
100% mirco
white
1/20 PV
1/30 P/V 2/20 3/20 4/20 2/21 PVT
1/05 Poly 65/35 (3.1
Slub Poly SHT RT RT
TM) 1/18 Acrylic 1/30 Poly
100% mirco 100% op
1/30 PV white 2/24 P/V 2/32 PVT
1/10 Poly
65/35 Slub 2/47 Poly NT
SHT RT
2/15 PV 2/32 PVT
1/15 Poly
65/35 RT

2/18 PV 2/32 PT
1/20 Poly
65/35 NT

2/18 PV
2/32 PT
1/30 Poly 65/35
RT
(TBL)

2/20 PV 2/32 PVT
2/08 Poly
65/35 SLUB

2/24 PV 2/62 PVT
2/10 Poly
65/35 NT

2/30 PV
2/15 Poly 65/35
(TFO)

2/40 PV
2/20 Poly
65/35

2/30 Poly

3/10 Poly

3 & 4/12
Poly

32

SUPPLY CHAIN OF BHILWARA SPINNERS

Suppliers –

Raw material that is fibre is transfer from suppliers like viscose from Grasim nagada ,etc.
other than this there are other suppliers for different fibres , machine parts etc.
transportation take place through trucks

Manufacturing unit –

Mostly transportation takes place through trolleys and conveyer belt. When they get
converted in cone or cheese form they are either stored in warehouses by transporting
through trolleys or if this batch is to be exported they are packed in containers in
warehouses.

33

Distributors –

Local deliveries are made through loading tempo or trucks.

National deliveries are done through trucks.

Export deliveries are made by truck to sea port and then in ship.

MARKET ANALYSIS WITH RESPECT TO PRODUCT DEMAND

According to the overall view of the market players of yarn buyers and producers 2/30
P/V (65/35) GREY YARN and 2/30 Polyester 100% GREY YARN consist around 65% of
market demand of yarn. Other then these two count textures yarn has also prominent
market share of 15 % and rest of the proportion is constitute by various type of yarn. As
Bhilwara textile arena is framed for suiting fabric that’s why the above mention counts are
prominent in market.

In Bhilwara there are many domestic players as well as big framed players making
suiting fabric and selling them in local market, national market as well as in international
market. As the demand of

1. 2/30 P/V (65/35) GREY YARN
2. 2/30 Polyester 100% GREY YARN
3. Textures yarn

Overall constitute 80% of market share that’s why all manufacturers who are supplying in
the Bhilwara domestic market produce mainly above mention three types of yarn.
Products

Yarns to fashion fabrics

BSL LTD. is one of the leading manufacturers of fashion fabrics and yarns in India. We
produce a wide range of polyester viscose fabrics and premium range of worsted
Suitings, including Cashmere, Mohair, Angora and Camelhair blends.

34

BSL uses the finest Australian Merino wool for making woolen fabrics & the Low Pill
Trevira polyester for making wool blends, which are imported from Hoechst, Germany.
For making special fiber fabrics, BSL use silk imported from China.

The dyes and chemicals used for manufacturing fabric are procured leading companies
like Clariant, BASF, Ciba, Bayer and Henkel.

And, keeping up with the rapidly changing consumer behaviour towards the readymade
garments segment, BSL has made forays in this segment with ready-made trousers
under La Italia brand name. It has also recently launched a range of premium readymade
shirts and accessories under La Italia brand.

BSL Yarns

These are made from the finest Australian Merino wool that is spun to perfection on latest
manufacturing systems. Meeting the most stringent international quality standards, yarns
comprise a sizeable chunk of the company's export turnover. This is possible because of the
company's stringent quality policy and attention to detail at every stage of production.

Polyester Wool Blended Suitings

BSL's polyester wool blended Suitings offer a perfect blend of 100% Australian New Merino Wool
ranging from 22.5 to 17 microns and Treveira/ Tergal polyester. This combination of natural and
man-made fibers in 2/24 Nm to 2/100 Nm offers the best of both the worlds.
The pure Merino Wool lends it the richness and sophistication, while the polyester endows it with
an exciting fall and feel. This makes the fabric ideal for light winter, formal and party-wear for
both men and women.
BSL LTD. also offers specialized fabrics of wool blended with Lycra, Linen, Silk, Tencel, Modal
etc.

35

Polyester Viscose & Polyester Cotton Blended Suitings

These exciting modern fabrics are created through blends of the finest quality polyester, viscose
and Polyester cotton. Thanks to the most advanced weaving and processing technology, BSL
LTD. presents a fabric with yarns of 2/15 Ne to 2/60 Ne that are impeccable and finest in finish.

Purewool Suitings

Immaculate Purewool Suitings is created from the purest of raw materials--Australian New
Marino Wool in 22.5 mocrons to 17 microns with yarns of 2/24 Nm to 2/80 Nm.
Soft to touch and superior in drape, this is a result of a flawless blending of the finest wool with
latest technology. BSL LTD. Purewool Suitings are both fashionable and elegant. With an
amazing natural softness, the fabric is ideal for fashioning Men's as well as Ladies wear.

Readymade Garments

BSL LTD. is setting trends with its La Italia premium range in the world of fashion. Available in a
variety of fabrics like cotton, polycotton, polywool and polyester viscose, the premium range of
trousers has been a run away success in the readymade garment segment. The La Italia range
of trousers is available in straight, relaxed and wrinkle-free fits.

36

DEPARTMENTALIZATION AT BSL
Production Department

This department is divided into two separate sub departments

A. Spinning Department

B. Weaving Department

C. Processing Department

Spinning Department:

Spinning Department is headed by Vice President (Spinning). He is assisted by
production engineers and other personnel’s. The various processes, which come under,
the spinning departments, are as follows:

1. Raw Materials:

The common raw material used in the spinning is polyester, viscose, acrylic, nylon and
polypropylene fibers. These are received in form of bales in the gray and dyed condition.

2. Mixing / Blending:

Fibers in the requisite ratio are taken, opened and blended in the mixing blenders. During
this process water and antistatic agents are sprayed on the fibers. In grey type mixing
color are also mixed in the spraying solution to provide identification of the mixing. The
mixed material is toppled once or twice to ensure proper blending of the fibers.

3. Blow room:

The mixing is again opened to remove the waste by mixing the tough the size is reduced
and better blending of the fiber is achieved. The mixing is converted into laps to be fed
into the cards. In the new processor the opened fiber is directly fed into the cards without
the lap formation.

4. Carding

37

Feeding the lap or in opened stage the fiber are initialized as hard chips short fiber and
entanglements are removed in the form of dropping, Fly and flat strips respectively. The
product is card silver.

5. Draw frame

The draw frame silver is subjected to doubling and drafting process to parallel these
fibers and the product is uniform silver.

6. Speed frame

The draw frame silver is drafted slightly twice and wound on speed frame bobbin for the
formation of the roving.

7. Ring Frame:

Spinning of roving into yarn of required count and twist is done here at this stage.

8. Winding:

Defects present the yarn are cleared by using electronic gauges and the cleared yarn is
would in cones.

9. Cheese Winding:

Defects present in the yarn are cheeses.

10. Doubling:

In doubling twist is imparted to the yarn wound on the cheese here the doubling defects
are also removed from the yarn.

11. Packing:

After thorough checking all the cones are packed in cartoons or bags as per process and
sent to the yarn godown.

Weaving Department

This department is headed by the vice president (weaving). The various processes that
come under the weaving department are as follows:

38

1. Warping

It is done as per the program given by the design and development departments after the
approval of the marketing department. The cones that are received from the spinning
mills are fed on the creeds as per pattern and design and then warped and beamed into
the weaver’s beam.

2. Sizing:

Yarns requiring sizing or beaming is first warped and then fed into the sizing machine
that produces weaver’s beam as per requirement.

3. Drawing in:

All the ends warped into the weavers beam are to be passed through held eyes
belonging to different held frames (as per design) and then through duets of reeds to give
proper structure to the fabric to be woven as per particular supplied by design and
development department.

4. Knotting / warp typing

In the case of repeated designs all the ends of running out beam are typed to the
corresponding ends of fresh beam either on loom or away from the loom.

5. Pin Dropping:

To stop the loom in case of warp end break, each ends is provided with a drop pin. This
pinning can be done either on the loop or an away from the loop.

6. Looms:

Brawn beams are gaited on looms for which it is meant and these looms are controlled to
weave fabrics of required particulars. In case of shuttle less rooms, the weft yarn is
supplied in the form of cones only, whereas in case of shuttle looms the weft yarn is first
wound into the pin winding and then fed into the battery of loom the cloth is Woven by
the interlacement of warp and weft threads in the given sequence and wound on the
cloth rolls.

7. Grey folding and melding department:

39

Woven fabrics are drafted from the loom on the cloth rolls and is inspected, measured
and again re-inspected in this department.

8. Warehouse:

The fabrics after mending and inspection are transferred to warehouse measured,
mended and again re-inspected in this department.

Processing Department
In quest of excellence

The processing gives the fabric its final make up, shade, depth, finish and overall
appearance.

 Dyeing of the various blends is done on our advanced Hisaka jet dyeing machine
and Jiggers from Intes, Italy.

 BSL uses the latest Stabila Relaxing machines from Sperotto Rimer, Italy, for
completely relaxing / shrinking the fabrics.

 The processing of woollen blends is done on Italian Supervelox Machines. Our
cotton blends are treated at our Mercerizing and Compressive Shrinking range to
produce shrink free fabrics.

 The finishing of the fabric is done on highly automated Sellers KD Autoclave and
the latest Italian TMT 2000. The Sellers (UK) Shearing machine and Osthoff Singer (.

 Rotormat from Italy handles complex processes like enzyme treatment, sand
washing, fibrellation, difibrellation, drying and softening.

 Rotary Press from Mario Crosta, Italy, classical paper press from Sellers (UK) are
used to change the overall appearance and handle of the fabrics.

 Superfinish from M.Tech, Germany ensures a high quality fabric for synthetic
blends.

40

 All the processing stages adhere to the GFP (Genuine Fabric Process) method
that improves the tailorability of the fabric. BSL take great care to ensure that only the
best product reaches to consumer.



Dye House Department (BPL)

Dye house is an integral part of the production department. In this department about
95.5% of the polyester and 5% of viscose / acrylic are dyed, the temperature required for
polyester dying is 135 degree centigrade and for acrylic the temperature is 105 degree
centigrade.

The various processes that take place in dyeing are

1. DIDERSINE – In this various acids and agents are used.

2. DYEING – In this process color and caustic are added.

3. REDUCTION CLEARING – Under this process the material is kept at a
temperature of 130- 140 degree centigrade for 45 minutes.

4. HOT WASH – In this process the material to Ph. The acid used is acetic acid
because of its weak acidity strength.

5. ACID RAIN – This process is done to maintain Ph. The acid is again acetic acid is
used.

6. COLD WASH – Under this process the material is washed with the help of cold
water for three hours. After which the water is extracted with the help of sodium hydro
sulphate. Then the material goes to the dryer. There three types of machine available for
this purpose. They are

Machine of 100kg capacity



The main function of this department is to color and send the proportion to the
development department, here with the help of miniature, spinning plant yarn is prepared

41

and checked on computer. After approval of the top management it is sent to the party
for the purpose of selection

product market share in %

2/30 P/V (65/35) GREY YARN
20%
and 2/30 Polyester 100% GREY
YARN

15% Textures yarn
65%

others

42

CHAPTER -2

RESEARCH METHODOLOGY

43

ABOUT THE RESEARCH

This section basically deals with steps undertaking towards procuring the desirable data
in the shortest possible time & in the most efficient manner.

1. Title of Report: “Consumer preferences vis-as-vis to BSL in
Bhilwara, Chittorgarh, and Nimbahera”

2. Objective of the study:
To study the prevailing consumers preferences towards BSL cloths

o To find the effectiveness of BSL Suiting’s in Bhilwara, Chittorgarh, and
9Nimbahera.
o To find the satisfaction level of consumers.
o To analyze overall work environment.

3. Preparation Of Research Deign:

A research design is the arrangement of the condition for collection & analysis of
data. Actually it is blue print of research project. The research design is follows:
Descriptive Research

4. Type of Data Used :

(A) Primary Data: Questionnaire and interview

(B) Secondary Data: BSL Websites, company brochures and records, journals.

44

5. Data collection techniques:

The data was collected through interview and questionnaires

A. Questionnaire: The data was collected through open and closed ended schedule,
in which question were asked in a logical order. Each question has a specific
meaning. The data analysis is based on the data collected through these questions.

B. Interview: For making the clusters firstly interviews on survey was carried to see
which all areas are of prime importance.

6. Sample design: Sample design refers to the techniques as the procedure that
a researcher would adopt in selective items for sample.

Research design Descriptive

Data collection method Surveys

Data source Primary &secondary

Sample area Bhilwara,Chittorgarh& Nimbahera

Sample size 75respondents: 25 each city

Sampling procedure Questionnaire & Interview

Sampling Technique Random stratified and convenient
sampling

45

Sample unit BSL Suitings

Type of question Structured

Research instrument Questionnaire

Statistical tools used Graphical presentation

7. Data Analysis & Interpretation:

Analysis of data was done by drawing inferences through what was collected as
input from the respondents. The data analysis & interpretation part is detail in the
following pages.

8. Scope of Study

A systematic approach is essential in any project work .Each & every step must be
so planned that it leads to the next step. It is usually difficult to go back & then correct the
mistakes of the previous step. Sometimes, it is impossible & if possible it involves loss
time & energy. Planning & Organization are part of this systematic approach with a lot of
emphasis given to the interdependence of various steps.

The objective of this research is to find consumer perception regarding Suitings. For this
the sample size taken is 75 consumer and these consumers are taken from 3 cities i.e.
Bhilwara, Chiittorgarh, Nimbahera (25 from each cities) . As it is difficult to ask each and
every consumer so we have adopted the sampling procedure in which we have used the
random sampling method.

46

The following steps are involved in conducting the survey

1. At first I prepared the questionnaire, the questions incorporated were framed on the
basis of the conditions, basic requirements and rules of the company etc.

1. Then I went to each and every plant and took the samples of their products. There,
I distributed the questionnaire to the people I met and explained them the objective
of my research and asked them to fill the questionnaire.

2. In the same way the whole 75 questionnaire are made to fill by 3 cities consumer.

3. Then I analyzed and interpreted the data and depicted the results in the form of
charts.

4. Then the whole result is handover to the management for further actions.

In this way I completed the whole survey and came to know the consumer perception
regarding BSL, Bhilwara, Chittorgarh, Nimbahera.

47

CHAPTER-3

ANALYSIS AND INTERPRETATION

49

1. How did you come to know about BSL?

70
60
50
40
Bhilwara
30
Chittorgarh
20
Nimbahera
10
0 Average

Number of Customer/Consumer
Bhilwara Chittorgarh Nimbahera Average
% person % person % person % person
Advertising 44 11 64 16 36 09 48 36
Media 12 03 8 02 20 05 13 10
Friends 40 10 24 06 44 11 36 27
Newspaper 04 01 04 01 01 00 03 02
Total 100 25 100 25 100 25 100 75

Interpretation: In this chart & table it show that in Bhilwara advertisement is most suitable for
company marketing but in Chittorgarh advertising & friend is suitable and Nimbahera mouth
publicity is useful.

50

2. Which fabric you like?

60

50

40
Bhilwara
30 Chittorgarh

20 Nimbahera
Average
10

0
Cotton Linen Lycra Wollen Silk


Category % Person % Person % Person % Person
Cotton 56 14 28 7 48 12 44 33
Linen 32 08 40 10 16 4 29 22
Lycra 12 1 20 5 12 3 12 8
Woollen 0 1 4 1 20 5 13 7
Silk 0 1 4 1 04 1 02 3
Total 100 25 100 25 100 25 100 75

Interpretation: From my survey Cotton fabric is number one fabric preferred in three
cities because cotton shows good quality standard and linen comes on second number
because it is also that type of perception. So the company try to this type of market.

51

3. Which fabric brand is most preferred by you?

Bhilwara
Chittorgarh
Nimbahera
Average

BSL Suiting's Geoffery La Italia
Hammonds

Bhilwara Average
Chittorgarh Nimbahera
BSL 44 11 56 14 60 15 53 40
Suiting’s
Geofrey 29 4 32 8 20 5 29 17
hammonds
La Italia 16 6 8 2 20 5 15 13
Total 100 25 100 25 100 25 100 75

Interpretation: BSL Suting good brand image in market so that most people like bsl
suting. Geofrey hammonds is also good brand but it is new products come in market .

52

4. For how long you are associated with this brand:

50
45
40
35
30
25 Bhilwara
20 Chittorgarh
15
10 Nimbahera
5 Average
0
6 months 1 Years 2 Years 2 0r
More
Years

Bhilwara Average
Chittorgarh Nimbahera
6 32 8 24 6 16 4 24 18
Months
1 Years 20 5 44 11 32 8 32 24
2 Years 20 5 12 3 32 8 21 16
2 or 12 3 8 2 20 5 13 10
more
years
Total 100 25 100 25 100 25 100 75

Interpretation: Some of the consumers said that they are associated with this
brand from 6months, 1 year or 2 years. But according to my analysis 32% consumers
are linked with 1year.

53

5. What special attribute your brand holds?

70
60
50
40
30
20 Bhilwara
10 Chittorgarh
0
Nimbahera
Average


Price 32 8 32 8 12 3 25 19
Quality 60 15 44 11 64 16 56 42
Brand 4 1 12 3 12 3 9 7
Positioning
Brand 4 1 12 3 12 3 9 7
Design &
Colour
Total 100 25 100 25 100 25 100 75

Interpretation: 56% consumers think that BSL clothes quality is excellent but
remaining consumers also said that BSL clothes price is also good as compare to brand
positioning and brand design & colour.

54

6. BSL will be a better fabric if:

40
35
30
25
20 Bhilwara
15
Chittorgarh
10
5 Nimbahera
0 Average

Quality 32 8 28 7 4 1 21 16
Price 116 4 24 6 36 9 25 19
Easy to 34 6 20 5 20 3 21 14
wash
Colour 12 3 12 3 20 5 15 11
range
Fabric 16 4 12 3 24 6 17 13
Range
Availability 0 0 4 1 4 1 3 2
Total 100 25 100 25 100 25 100 75

Interpretation: 25% consumers said that BSL will be better fabric its price consider as a
key factor and 21% consumers said that it is better because of its quality and its easy
wash.

55

7. Your clothing budget for a year is:

60

50

40
Bhilwara
30
Chittorgarh
20 Nimbahera

10 Average

0
Upto 1500 1501 to 5001 to 10001 to Above
5000 10000 20000 20000


Up to 8 2 36 9 16 4 20 15
1500
1501 to 36 9 40 10 40 10 39 29
5000
5001 to 52 13 16 4 28 7 32 24
10000
10001 to 0 0 4 1 16 4 6 8
20000
Above 4 1 4 1 0 0 3 2
20000
Total 100 25 100 25 100 25 100 75

Interpretation: Clothing budget for consumers regarding BSL clothes is 1500 to 5000.
According to my analysis 39% consumers budget goes upto 5000 per year, because now
a days consumer more spend their money on mainting their status and BSL gives them
status symbol in the society.

56

8. Which city do you think is best for clothing purchase?

120

100

80
Bhilwara
60 Chittorgarh

40 Nimbahera
Average
20

0
Nimbahera Chittorgarh Bhilwara


Nimbahera 3 0 8 2 20 5 10 7
Chittorgarh 0 0 32 8 4 1 12 9
Bhilwara 100 25 60 15 76 19 79 59
Total 100 25 100 25 100 25 100 75

Interpretation: According to my analysis 79% consumers preferred Bhilwara for
purchasing becaus where they think that it is only place for their clothes which satisfied
their all requirement related to fabric, price, quality etc.

57

9. Rank to following brand as per your preference ? ( 1 Being & 6 lowest)

(A) BSL
(B) Raymonds
(C) OCM
(D) Mayur
(E) Suzuki
(F) Vimal

Number of consumers

Rating BSL Raymonds OCM Mayur Suzuki Vimal Total
1 to 6

1 15 30 4 10 6 10 75

2 40 10 5 3 7 15 75

3 10 10 4 8 8 35 75

4 3 7 14 16 20 15 75

5 5 4 11 15 18 22 75

6 0 0 16 20 14 25 75

58

10. Which place is suitable for purchasing ?

80
70
60
50
Bhilwara
40
Chittorgarh
30
Nimbahera
20
Average
10
0
Retail Store Company Sale
Outlet


Retail 32 8 76 19 64 13 57 40
store
Company 52 13 20 5 24 6 32 24
Outlet
Sale 16 4 4 1 24 6 14 11
Total 100 25 100 25 100 25 100 75

Interpretation: 57% consumers goes to retail store for purchasing clothes because according to
their requirement they said to retailer and retailer display different attributes to them and they can
easily able to finally purchase the cloths.

59

11. How much brand of BSL are you aware with?

(A) La Italia 60%
(B) Geoffery Hammonds 80%
5
(C) BSL Suiting’s 90%
(D) Shakuntalam
10%
(E) Ambiance (Silk)
5%

12. Kindly rate our services on various parameters by ticking ( ) on box each
head:

FEATURES No. Of consumers

Outstanding Very Good Avg Good Good

Quality of Goods 25 13 12 15

Brand Positioning 5 10 4 10

Price 20 17 6 4

Design $ Colour 6 10 10 5

Packaging 4 5 10 10

Advertising 10 8 23 11

Availability 5 12 10 20

Total 75 75 75 75

60

CHAPTER-4

SWOT ANALYSIS

61

STRENGTHS:-

BSL provides reasonable price and range to the consumers.
Public recognize BSL due to is provide best quality.

WEAKNESS:-

Supply channel is not flexible.
Anadequate advertisement done on T.V.
Holdinds and banners are not provides to retailers in proper manner.
Low budget for advertisement ( approx 4% to 5% of total turnover )

OPPORTUNITY:-

Advertisement frequency should be increase through T.V., Media, Banners,
Holdings.

THREATS:-

BSL have only threats from its competitors so for this they have to maintain their
quality, range and price.

62

CHAPTER-5
CONCLUSION

63

Conclusion:

1. The project report covers 3 cities consumers i.e. bhilwara, chittorgarh, nimbahera
perception regarding their preferences towards BSL. The final conclusion drawn
from the graphs which shows that consumers are satisfied with BSL products.
2. According to survey I conclude that most of the consumers in 3 cities are
influenced by advertising.
3. Most of the consumers purchase cloths from Bhilwara market because they think
it is a place of cloths and they find different fabrics in various range, price, and
quality.
4. According to survey in all the cities consumers think that BSL is best in its quality.
5. Almost consumers preferred BSL Suiting’s as a fabric brand in compare to other
fabrics.

6. BSL suiting has their strength in lower and upper middle income group of the
society.
7. Generally its products are easily available in majority of retail shops according to
consumers.

64

CHAPTER-6

RECOMMENDATIONS
AND
SUGGESTIONS

65

Suggestions:

1. Holdings and banners which is provided to the retailers by the company according to
my survey I saw that retailers are not using properly and they used as a waste
material. So I want to suggest that they have to use this material in adequate
manner.

2. Product range should be provided in lower and medium range.

3. Advertising should be done through media, news papers.

66

QUESTIONNAIRE FOR CONSUMER PREFRENCES
REGARDING BSL LTD.,BHILWARA
Name: Age:
Contact No:
Shop:
1. How did you come to know about BSL?
(A) Advertising (B) Media
(C) Friends (D) News Paper

2. What fabric you like?

(A) Cotton (B) Linen (C) Lycra
(E) Woollen (F) Silk
3. Which fabric brand is most preferred by you?

(A) BSL Suiting’s (B) Geoffrey Hammonds
(C) La Italia

4. For how long you are associated with this brand?

(A) 6 months (B) 1 Year
(C) 2 Years (D) 2 or more

5. What special attribute your brand holds?

(A) Price (B) Quality

(C) Brand Positioning (D) Brand Design & Colour

68

6. BSL will be a better fabric if:

(A) Quality (B) Price (C) Easy to Wash

(D) Colour Range (E) Fabric Range (D) Availability

7. Your clothing budget for a year is:

(A) Up to 1500 (B) 1501 to 5000 (C) 5001 to 10000

(D) 10001 to 20000 (E) Above 20000

8. Which city do you think is best for clothing purchase?

(A) Nimbahera

(B) Chittorgarh

(C) Bhilwara

9. Rank to following brand as per your preference ? ( 1 Being & 6 Being lowest)

(A) BSL
(B) Raymond’s
(C) OCM
(D) Mayur
(E) Suzuki
(F) Vimal

10. Which place is suitable for purchasing?

(A) Retail Store (B) Company Outlet

(C) Sale

69

11. How much brand of BSL are you aware with?

(A) La Italia
(B) Geoffrey Hammonds
(C) BSL Suiting’s
(D) Shakuntalam
(E) Ambiance (Silk)

12. Kindly rate our services on various parameters by ticking ( ) on box each head:

FEATURES No. Of consumers

Outstanding Very Good Avg Good Good

Quality of Goods

Brand Positioning

Price

Design $ Colour

Packaging

Advertising

Availability

Place:

Date: Signature:

70

CHAPTER-8

BIBLIOGRAPHY

71

Bibliography

1. http://www.lnjbhilwara.com/
2. http://www.bhilspin.com/
3. http://www.bslshuitings.com

72

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