More Related Content
Similar to Mobile trends and impressions
Similar to Mobile trends and impressions (20)
Mobile trends and impressions
- 1. Mobile Trends and Impressions
Shafaq Abdullah
Shafaq.abdullah@gmail.com
@shafaq110
© 2012 Zenprise, Inc. All rights reserved. 1
- 2. Agenda
• History of Mobile Software Revolution
• Convergence
• Mobile OS Trends: Android, iOS, WinPhone 7
© 2012 Zenprise, Inc. All rights reserved. 2
© 2011 Zenprise, Inc. All rights reserved. 2
- 3. Software: new era for telcos
and OEMS
New innovation rules
© 2012 Zenprise, Inc. All rights reserved. 3
© 2011 Zenprise, Inc. All rights reserved. 3
- 4. Worlds apart:Telecom and Software Industry
Telecom world Software world
Services Comms-centric Entire needs portfolio
Risk-taking Predictability/ de-risking Entrepreneurship/uncertainty
Innovation path 100s of close partners 100,000 of dev
Process Waterfall Agile
For Start “Sign an NDA” “Download SDK”
© 2012 Zenprise, Inc. All rights reserved. 4
- 5. Maps of OEMS: PostAndroid era
© 2012 Zenprise, Inc. All rights reserved. 5
- 7. Web 3.0 = web apps ?
• Web apps proliferation by web benefactors Google, Microsoft, Apple…
• Webkit adaptation on more than half a billion handsets till 2011 half
• By leveraging web technology, dev community comes free
• Reduces dev costs for cross-platform apps in mobile, tablet, PC, TV,
automotive
© 2012 Zenprise, Inc. All rights reserved. 7
- 8. Web app vs Native app
© 2012 Zenprise, Inc. All rights reserved. 8
- 10. Mobile Businesses
Business and Software
Apple: Iconic, Control over user experience with premium
Apple = Device + Software + Online Store
Apple = Dell + Microsoft + Gap
Goolge : Freemium
Flatten (Android , Chrome OS)
Expand (Google Docs, Map, Google Chat, Google Voice, Gmail,
Google+ …)
Mine
Hardware:
© 2012 Zenprise, Inc. All rights reserved. 10
- 11. Android OS
• Android = OS + middle-ware + application
• Open Source developed by Google and OHA
• Linux 2.6 kernel with enhanced memory and security extension
• Libraries (such as libc) in C/C++ to be used by framework
• Application Framework exposes API
• Applications developed using Java
© 2012 Zenprise, Inc. All rights reserved. 11
- 12. Android OS 4
NFC
Wifi-Direct
Enterprise
• VPN Service VpnService
• Device Policies
• Certificate Management KeyChain
© 2012 Zenprise, Inc. All rights reserved. 12
- 14. Where we are with Android
• Android OS: dozens of devices
• Fragmentation or “Differentiation”
© 2012 Zenprise, Inc. All rights reserved. 14
- 15. Virtualization on Mobile
• Same but different than Desktop VM
• OKL4 Microvisor
© 2012 Zenprise, Inc. All rights reserved. 15
- 17. Virtualization
• Cost Reduction
• Android Updates and Fragmentation
• Security
• End-User experience
© 2012 Zenprise, Inc. All rights reserved. 17
- 18. Quasi Virtual OS
EnterPrise Enterprise
App1 App2
Package Notification Content
Manager Manager
Provider
Libs
Dalvik VM
Enterprise-enabled Android OS
Linux Kernel
© 2012 Zenprise, Inc. All rights reserved. 18
- 20. New MDM paradigm:Granular functionality
control
Facebook trying to access Contacts
Grant only personal and not business
Facebook trying to access location information
Always denied
© 2012 Zenprise, Inc. All rights reserved. 20
- 22. Kindle-Fire : A Content-consuming device
• Is it Android-based or Android-compatible ?
• KDK not availalbe publicly
• App submission processs in controlled resmbling like that of
iPhone
• Amazon leveraging its Web Services
© 2012 Zenprise, Inc. All rights reserved. 22
© 2011 Zenprise, Inc. All rights reserved. 22
- 23. AWS Demo
© 2012 Zenprise, Inc. All rights reserved. 23
© 2011 Zenprise, Inc. All rights reserved. 23
- 24. AWS Demo
© 2012 Zenprise, Inc. All rights reserved. 24
© 2011 Zenprise, Inc. All rights reserved. 24
- 25. Platform Comparison
Windows Phone Android iOS
UI and Features • Feature-based UI • Application Based • Application Based
• Limited Multi-tasking • Open Platform • Limited Multi-tasking
• Quality Guarantee • Fragmentation • Controlled HW/SW
• “Small Tablets” • Controlled HW/SW
Communication • 4G “is coming” • LTE/4G • No 4G (battery)
(Ballmer) • Voice turn-by-turn • Siri
• HTC LTE announced • NFC
Notable • Free Office • Live Wallpaper • Huge App Market
Applications • No MDM (consumer • Large Free App • Gets Apps First
focus) Market
• Local Scout
Market (US) • 1.7% • 47% (steady) • 43% (growing last Q)
• No Tablet (Win8) • Fragmented Tablets • Sales in spikes
• Amazon Fire-on Fire? • Tablet “Standard” 60%
© 2012 Zenprise, Inc. All rights reserved. 25
- 26. Mobile in the Home
• iOS Apple TV / Android Google TV (desktop replacement?)
- Access Corporate Data
- Corporate control?
• Appliances (Android)
© 2012 Zenprise, Inc. All rights reserved. 26
© 2011 Zenprise, Inc. All rights reserved. 26
- 27. RFID/NFC Payments / Access Control
• Credit Card Replacement – Possible Corporate Use
- Payment Limits
- Approval Process
- Expense Report
• Replacement for Keys
- Home keys
- Hotel Room keys
• Office/Location Access Control
- By Location
- By Role
- By Time
• Tracking
© 2012 Zenprise, Inc. All rights reserved. 27
© 2011 Zenprise, Inc. All rights reserved. 27
- 29. Conclusions
• LTE will be main stream, telecom on way to become bitpipes
• Smartphones going from 2-horse to 3-horse race
• Virtualization or Quazi Virtualization are promising
• SaaS Model is the way to go
• Mobile payments, privacy, security, corporate data make MDM
even more hot
© 2012 Zenprise, Inc. All rights reserved. 29
© 2011 Zenprise, Inc. All rights reserved. 29
- 30. References
http://www.ok-labs.com/solutions/what-is-mobile-phone-virtualization
http://people.canonical.com/~ogra/mobile/
http://www.visionmobile.com/
© 2012 Zenprise, Inc. All rights reserved. 30