In this Getting Started Webinar we take a look at what you need to know before you start removing links

1. Presenter: Sha Menz
Brought to you by:
Rmoov
& Web Based Innovations
http://www.slideshare.net/ShaMenz/rmoov-webinar-november-8th-2013
Twitter: #rmoovinar
@ShahMenz
http://www.rmoov.com
@rmoov

2. Perhaps there’s a
Penguin
lurking nearby...
Twitter: #rmoovinar
@ShahMenz
http://www.rmoov.com
@rmoov

3. Understanding your Problem
Twitter: #rmoovinar
@ShahMenz
@rmoov

4. When there’s a Penguin at the door
What is it and why does it matter?
Penguin is an Algorithmic “filter”.
It’s aimed at punishing linking tactics which are intended to manipulate
Search Engine results.
Penguin changes will occur when the filter is updated an/or when data is
refreshed .
What should I do?
 Clean up the problems
 Monitor future updates
 Don’t forget On-Site Manipulation issues!
Twitter: #rmoovinar
@ShahMenz
@rmoov

5. Understanding your Problem
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@ShahMenz
@rmoov

6. Understanding your Problem
Twitter: #rmoovinar
@ShahMenz
@rmoov

7. Understanding your Problem
What is a manual action?
A Manual Penalty, or “manual Spam action” is applied by the Webspam Team.
Google does use the algorithm to flag sites for manual review. It is entirely
normal to feel crushed!
What should I do?
 Learn how to identify the reason for the penalty
Become an expert on Google’s Webmaster Quality Guidelines!
 Fix all of the problems
 Lodge a Reconsideration request
https://support.google.com/webmasters/answer/2604824?hl=en&ref_topic=2604771
Remember, unnatural links are not the only reason for a manual action!!
Twitter: #rmoovinar
@ShahMenz
@rmoov

8. Understanding your Problem
Manual Actions due to Unnatural links to your site
What should I do?
 Be Honest, first with yourself, and ultimately with Google!
 Don’t be overcome by feelings of powerlessness! You must keep your eye on the ball!
 Learn how to identify unnatural links
 Make a good faith effort to Remove offending links
 Document every step of the process
 Provide clear evidence for decisions you have made
 Clean up On-Site Manipulation issues
 Lodge a Reconsideration request
http://www.seomoz.org/blog/identifying-link-penalties-in-2012
Twitter: #rmoovinar
@ShahMenz
@rmoov

9. How do I Find Links to My Site?
Use as many sources as possible
Google Webmaster Tools is the most obvious place to start, but
there are many other places to look for link data
Try these:
• Open Site Explorer opensiteexplorer.org
• Majestic SEO
www.majesticseo.com
• Ahrefs ahrefs.com/
• Bing Webmaster Tools webmasters.bing.com
• Google Analytics Referral Data
• Old work reports from previous SEO vendors
Twitter: #rmoovinar
@ShahMenz
@rmoov

10. Which Links to Remove?
Read the Google Webmaster Quality Guidelines CAREFULLY
The guidelines have been updated recently, and now provide more
information about the issues that Google is on the lookout for.
Pay particular attention to the Guideline on “Link Schemes”
https://support.google.com/webmasters/answer/66356
Be on the lookout for these:
 Sitewide footer & Blogroll Links
 Over-use of exact match anchor text
 Comment Spam
 Being seen in Bad Neighborhoods
 Over-use of Article marketing
In a Nutshell: If it was “created” rather than “earned” it is not natural
Twitter: #rmoovinar
@ShahMenz
@rmoov

11. Analyzing Your Backlink Profile
Link analysis should be
done by humans, with
eyes on sites.
There are lots of
helpful resources available.
This one from bruceclay.com
is good for beginners.
http://www.bruceclay.com/blog/2012/06/link-removal-flowchart/
Twitter: #rmoovinar
@ShahMenz
@rmoov

12. Analyzing Your Backlink Profile
Links that do not pass PageRank are not
affecting algorithmic assessment of your site
You can prevent PageRank from passing in two ways:
 Add a rel= “nofollow” attribute to the <a> tag
Some other examples you may see:
rel= “ external nofollow”
rel= “ me nofollow”
 Redirect the links to an intermediate page that is blocked from search
engines with a robots.txt file
More about rel= “nofollow”
Twitter: #rmoovinar
@ShahMenz
@rmoov

13. Analyzing Your Backlink Profile
Do Not turn your Link Removal campaign loose
without checking Analytics referral traffic!
Check top referring domains for matches against links
identified as unnatural.
If there are unnatual links in your list that are bringing you
referrals, make sure those links are protected by requesting
a “nofollow”.
Twitter: #rmoovinar
@ShahMenz
@rmoov

14. Presenter: Sha Menz
Brought to you by:
Rmoov
& Web Based Innovations
Twitter: #rmoovinar
@ShahMenz
http://www.rmoov.com
@rmoov

15. Using Rmoov...
 Setting up your Campaign
 Pulling & Editing Domain Contact information
 Managing Contact methods
 Working with emailed Responses
 Choosing the level of automation you want
 Adding Notes to Domains
 rmoov Webmaster Verified Domains
 Submitting forms
 Disavow Report
 Campaign Summary Report
Twitter: #rmoovinar
@ShahMenz
@rmoov

16. Presenter: Sha Menz
Brought to you by:
Rmoov
& Web Based Innovations
http://www.slideshare.net/ShaMenz/rmoov-webinar-november-8th-2013
Twitter: #rmoovinar
@ShahMenz
http://www.rmoov.com
@rmoov