Sandra Fathi, president of the PR and social media firm Affect, gave a presentation on leveraging social media for crisis communications. She outlined the 4 phases of crisis response - readiness, response, reassurance, and recovery. Fathi discussed developing crisis plans, toolkits, and standard communications for each phase. She provided examples of how companies like Taco Bell, Nutella, and Con Edison used social media effectively during crises. Fathi's presentation aimed to help organizations get ahead of damaging situations and diffuse crises.
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Get Ahead of a Crisis: Leveraging Social Media to Defuse Damaging Situations
1. Get Ahead of a Crisis: Leveraging Social Media to
Diffuse Damaging Situations
Sandra Fathi
President, Affect
Email: sfathi@affect.com
tweet: @sandrafathi
web: affect.com
blog: techaffect.com
PRSA Digital Impact Conference
June 28, 2013
New York, NY
@PRSADIconf
#PRSADIconf
28. Get Ahead of a Crisis: Leveraging Social Media to
Diffuse Damaging Situations
Sandra Fathi
President, Affect
Email: sfathi@affect.com
tweet: @sandrafathi
web: affect.com
blog: techaffect.com
Available on Slideshare.net/sfathi
@PRSADIconf
#PRSADIconf