Mais conteúdo relacionado Semelhante a Advanced Twitter Marketing Strategies from Sandra Fathi (20) Mais de Sandra Fathi (20) Advanced Twitter Marketing Strategies from Sandra Fathi1. Advanced Twitter Marketing Strategies:
Holding Contests, Giveaways and Other Ways to Increase Your Company's
Followers
Sandra Fathi, President Affect Strategies
2. About Sandra Fathi
• Sandra Fathi, President & Founder Affect Strategies
• Public Relations, Marketing & Social Media Firm Specializing in B2B
Technology and Professional Services
• Chair, PRSA Technology Section & Chair, New Media & Technology
Committee for PRSA NY
• Prolific Writer on Social Media: DM News, O’Dwyers, PRWeek, PR Tactics,
Bulldog Reporter
• Speaker & Instructor on Social Media: PRSA National Conference, PRSA-
NY, T3 Conference, Vocus Users Conference, PR SourceCode Webinar
Series, Media Relations Summit, etc.
Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
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3. PR & Marketing Web 2.0
• New Tools • Same Strategic Approach
• New Rules • Same Business Insight
• New Avenues • Same Core Skills
• New Target Audiences • Same (If Not More) Value
• New Language
• New Influencers
• New Measurement
• New Timelines
Advanced Twitter Marketing Strategies
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4. 10 Reasons to Tweet
1. Generate Awareness
2. Seek & Create Media Opportunities
3. Foster Customer Loyalty
4. Launch Viral Marketing Campaigns
5. Manage Reputations
6. Promote Products and Services
7. Network with Customers
8. Extend Event Participation
9. Monitor Trends & Breaking News
10.Recruiting
Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
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5. 8 Ways to Tweet
1. News & Information
2. Branding & Awareness
3. Customer Service & Support
4. Promotions & Coupons
5. Contests & Giveaways
6. Revenue Generation
7. Conferences & Events
8. Crowdsourcing & Focus Groups
Advanced Twitter Marketing Strategies
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7. Coupons Galore
Advanced Twitter Marketing Strategies
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8. DellOutlet: Customer Service
Advanced Twitter Marketing Strategies
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9. Gary Vee: Branding & Awareness
Advanced Twitter Marketing Strategies
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10. Gary Vee: Branding & Awareness
Advanced Twitter Marketing Strategies
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11. Jeff Pulver/140 Conference
Advanced Twitter Marketing Strategies
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12. Jeff Pulver/140 Conference
Advanced Twitter Marketing Strategies
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13. Jet Blue: Revenue Generation
Advanced Twitter Marketing Strategies
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14. Jet Blue: Revenue Generation & PR
Advanced Twitter Marketing Strategies
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15. JetBlue: Branding & Awareness
Advanced Twitter Marketing Strategies
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16. Perez Hilton: Branding & Awareness
Advanced Twitter Marketing Strategies
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17. Shaq: Contests & Giveaways
Advanced Twitter Marketing Strategies
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18. Shaq & Sean
Advanced Twitter Marketing Strategies
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19. Case Study
Advanced Twitter Marketing Strategies
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20. Tasti D Lite: Contests, Giveaways
Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
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21. Tasti D Lite: Contests & TweetUps
Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
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22. Case Study
Advanced Twitter Marketing Strategies
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23. Meetups/TweetUps
Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
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26. Whole Goods: Promotions & Coupons
Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
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27. Winning on Twitter
Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
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28. Bank of America: Customer Service &
Reputation Management
Advanced Twitter Marketing Strategies
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30. Murphy-Goode Fall
Advanced Twitter Marketing Strategies
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31. Twitter Program Outline
1. Goals & Objectives 7. Promotional Plan Development
Strategy 8. Content
2. Benchmarks for Success Identification/Development
3. Message Themes 9. Tweet Generation
4. Tool 10. Twitter Monitoring
Identification/Implementation 11. Engagement
5. Twitter Usage Policy 12. Measurement
6. Training
Advanced Twitter Marketing Strategies
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32. Twitterverse
Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
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33. What to Know
1. Set Goals, Objectives & Strategy
2. Fish Where the Fish Are
3. Know Your Audience, Know Yourself
4. Consistency over Quantity
5. Value over Noise
6. Interaction over Distribution
7. Bring Online Offline
8. Measure, Tweak, Repeat
Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
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34. Resources
Brian Solis: PR 2.0
http://www.briansolis.com/2008/10/twitter-tools-for-community-and.htm
Pistachio Consulting: Twitter for Business
http://www.pistacioconsulting.com
Affect Strategies: 10 Reasons Why You Need to Tweet
http://www.affectstrategies.com/main.php?page=pr_twitter
Tech Affect Blog
http://www.techaffect.com
Caroline Middlebrook: The Big Juicy Twitter Guide
http://www.caroline-middlebrook.com/blog/twitter-guide/
Advanced Twitter Marketing Strategies
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