A brief summary highlighting some of our organizational successes during my tenure as Command Information Officer for the Georgia National Guard.

1. DID YOUKNOW?
The Georgia Guard website wasrecognizedlastyearbyNational GuardBureauas the best in the nation,
and then by the U.S. Army as the second best. This year, GeorgiaGuard.com was again recognized by
NGB as beinginthe top three nationwide,aswasourblog (www.ProfessionalGuardsman.com) and our
overall social media program. No other state in the nation placed in the top three of all three web
categories this year.
THE GEORGIAGUARD’S AWARD-WINNINGOUTREACH,BY THE NUMBERS:
* Of all the states with a National Guard presence on social media, Georgia has the second most
followersonTwitter, the most followers on Google+, was the first state on Google+, is regularly in the
top three-to-five mostinfluential onKlout,is eighthintermsof total videoviewson YouTube, and ninth
relative to total fans on Facebook.
* If you include everystate "agency"listed on Georgia.gov (to include the Ga. lottery, Jekyll Island, the
Lt. Gov., etc.), the Ga. DoD is the third most followed on Twitter and sixth most liked on Facebook
(goo.gl/3gxnV).Ourweek-,month-,andthree month-long growth rates are also among the best of any
agency in the state - on both channels.
* The GeorgiaGuard’s website regularlyrankedinthe top90-95th
percentile of all websites in the world
at generating traffic in 2011, according to HubSpot’s website grader.
* Since becoming CIO in 2010, the amount of content hosted by our website has increased by 300% -
despite the establishment of more than a dozen other online channels which also host a significant
amount of their own unique content.
* Ourposts onFacebookattractedabout 2.5 millionimpressions in 2011 year alone, and our images on
Flickr have been viewed more than 410,000 times since 2010.
* Viewershipof the organization’smonthlymagazine,the Georgia Guardsman, has increased tenfold in
just two years, bringing in almost 100,000 total magazine views.
* With over 15,000 votes, the Georgia Guard has run away with the National Guard’s Support Patch
contest – leaving the second place state more than 4,000 votes behind (goo.gl/Twj8Z).
* Last year, in the Guard’s Resiliency Video Contest, Georgia finished second – bringing in over 20,000
votes.
* Our RSS feed has also generated roughly 100,000 views, and our public calendar has attracted about
3,000 clicks.

2. INTANGIBLES:
* From providing regional social media guidance to other public affairs offices, to generating public affairs
guidance documents and SOPs that have been adopted by the likes of U.S. Army Europe and the Georgia
Emergency Management Agency, our online outreach efforts have continually helped steer ancillary, sibling, and
parent organization initiatives, continuing to contribute to the public affairs profession, provide leadership in the
field, and push the bounds of new communication tools.
* The Georgia Guard takes pride in the customer service it provides through its public-facing channels. From a
newly constructed “Contacts” tab on the website to help better direct inquiries, to answering questions posted on
Facebook. The open, honest, and sometimes even self-policing culture of our online communities has allowed us
to explore a wide breadth and depth of content and subjects while providing world-class customer service.
*The Georgia Guard was singled out in the 2012 Army Communities of Excellence competition for its superlative
strategic communications plans, platforms and execution. A delegate from PAO was asked to teach a class on
StratCom at the 2012 ACOE National Conference.
* In addition to the approximately 75 speeches and prepared remarks written for the Adjutant General,
Commanding Generals, and the Governor over the pasttwo years, the Command Information Officer is also chiefly
responsiblefor editingall copy thatcomes through the Public Affairs Office–to includespeeches,notaries,stories,
news releases, and the like.
* With the exception of what were (at the time) a few inactive and/or defunct channels, each of the pages listed
below have been completely created (or re-created) and brought to their current levels of operation by the current
CIO. The website in 2010 generated less than 1,000 monthly views, the Facebook page had less than 300 fans, and
the Twitter page was in virtual ruin with only 100 followers or so. Not only were these channels rebuilt from
scratch,but they are now among the best in class atthe state and national level and partnered with a host of other
supplementing channels comprising the Georgia Guard’s award-winning online outreach.
Ga. DoD online channelsrun by the PAO Command Information Officer:
 The organization’s primary public website(www.GeorgiaGuard.com)
 Facebook (www.Facebook.com/GeorgiaGuard)
 Twitter (www.Twitter.com/GeorgiaGuard)
 YouTube (www.YouTube.com/GeorgiaNationalGuard)
 Flickr (www.Flickr.com/people/GaNatlGuard/)
 Google Plus (https://Plus.Google.com/111061087878673851514/posts)
 Blog (www.ProfessionalGuardsman.com)
 LinkedIn group (www.LinkedIn.com/Groups/Georgia-National-Guard-4083383)
 Various (official) Wikipedia pages (http://en.wikipedia.org/wiki/Georgia_National_Guard)
 Issuu (www.Issuu.com/GeorgiaGuard)
 SlideShare(www.SlideShare.net/GeorgiaGuard)
 Vimeo (http://Vimeo.com/GeorgiaGuard)
 GovDelivery (http://public.GovDelivery.com/accounts/USNGBGA/subscriber/new)
 Various RSS feeds (through Feed Burner) (i.e. http://feeds2.feedburner.com/GeorgiaGuard)
 Public calendarof events (http://bit.ly/GeorgiaGuardCal)
 Klout (http://klout.com/GeorgiaGuard)
 Muziboo (http://www.muziboo.com/GeorgiaGuard/)
 DVIDS (http://www.dvidshub.net/unit/GDD-PAO)

3. Print products producedby the Ga. DoD Command InformationOfficer:
 Georgia Guardsman monthlymagazine (http://issuu.com/georgiaguard)
 Georgia Department of Defense Annual Report (http://issuu.com/georgiaguard/docs/2011_annual_report)
 Georgia NationalGuardAnnualOnline OutreachStrategies
 Social Media Tactical Guide Book (http://www.slideshare.net/GeorgiaGuard/social-media-tactical-guidebook)
 Ga. DoD PAO Style Guide (http://www.slideshare.net/GeorgiaGuard/georgia-national-guard-style-guide)
 Monthlymetrics of Georgia National Guardonline channels
 Various executive speeches andvisualaids, distributedthroughthe Ga. DoD Speaker’s Bureau
(http://www.gadod.net/index.php/community-relations/speakers-bureau)
 Catalog ofGeorgiaGuardsmanmagazine covers, spanning the publication’s existence
(http://www.flickr.com/photos/ganatlguard/sets/72157623567078105/)
 SOPs, checklists andguidelines for ancillaryunit social media operations
Ancillarychannels assisted/coordinatedbythe Ga. DoD Command Information Officer:
 All Ga. DoDcomponent, MACOMand JFHQ office Facebookpages
(https://www.facebook.com/lists/3418255465237)
 Georgia NationalGuardEmployment, Education and Incentives website (http://www.jfhq-ga.com/education/)
 FamilyJob Assistance website (http://www.georgiaguardfamilyprogram.org/common/content.asp?PAGE=426)
 Georgia State Defense Force website (www.GaSDF.com/)
 The Adjutant General Georgia’s Facebook and Twitter presences (not yet released)
 Army Communities ofExcellence 2012 report
Third-party tools usedby the Ga. DoD Command Information Officer:
 InDesign
 PhotoShop
 Microsoft Office Suite (Picture Editor, Word, Excel, PowerPoint, etc.)
 Adobe Creative Suite
 Google Office Suite (Gmail, Google Analytics, Google Alerts, Google Calendar, Google Docs, Google linkshortener)
 WildeFire Apps
 HootSuite
 DropBox, DropSend, TransferBigFiles
 Jaguar PC
 Joomla!
 Bit.ly(https://bitly.com/u/georgiaguard)