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Chancen und Trends erfolgreicher Markenkommunikation, think global - act local ,[object Object],[object Object],[object Object]
Chancen und Trends erfolgreicher Markenkommunikation
Globalisierung ,[object Object],[object Object],[object Object]
Durchgängige Positionierung und Markenstrategie
[object Object],Durchgängige Positionierung und Markenstrategie ,[object Object],[object Object],[object Object],[object Object],„ Niketown“ London
Global Handeln so weit wie möglich - Regionalisieren soweit erforderlich Verbindung von Marketing und Vertrieb! Verwendung von bewährten Instrumenten Marketing Vertrieb Analyse Konzept-entwicklung Entwicklung einer  kreativen, verkaufs-orientierten Lösung-entwicklung Maßnahmen gegenüber  Tochter-unternehmen Maßnahmen gegenüber dem Außendienst Maßnahmen gegenüber den Distributoren Maßnahmen gegenüber den Handelspartnern Kunden- marketing
[object Object],[object Object],[object Object],[object Object],[object Object],Erweiterung des Kommunikationsspektrums
[object Object],[object Object],[object Object],[object Object]
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Chancen und Trends erfolgreicher Markenkommunikation

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  • 7. Global Handeln so weit wie möglich - Regionalisieren soweit erforderlich Verbindung von Marketing und Vertrieb! Verwendung von bewährten Instrumenten Marketing Vertrieb Analyse Konzept-entwicklung Entwicklung einer kreativen, verkaufs-orientierten Lösung-entwicklung Maßnahmen gegenüber Tochter-unternehmen Maßnahmen gegenüber dem Außendienst Maßnahmen gegenüber den Distributoren Maßnahmen gegenüber den Handelspartnern Kunden- marketing
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