Mikko-Pekka Hanski from Idean discusses emotions in the second Service Design Breakfast. Check out how emotions impact the design result and how design projects can benefit from understanding the emotional roller coaster that is also called a (customer) design project.

1. #SDbreakfast

2. The
Spirit
of
Service
Design
3.10.2012
Mikko-­‐Pekka
Hanski
@mphanski
mph@idean.com
Idean
www.idean.com
#Sdbreakfast

3. Topics Scope
Theory
EmoFons
Survival
methods

5. #SDbreakfast
Point
of
this
talk
Service
design

6. #SDbreakfast
Point
of
this
talk
Service
design Create
Experiences

7. #SDbreakfast
Point
of
this
talk
Service
design Create
Experiences That
creates
memories

8. #SDbreakfast
Point
of
this
talk
Service
design Create
Experiences That
creates
memories That
are
actually
emo9ons

9. #SDbreakfast
Point
of
this
talk
Service
design Create
Experiences That
creates
memories That
are
Something,
just
to
actually
emo9ons keep
the
slide
layout
in
balance

11. #SDbreakfast
Point
of
this
talk.
To
design

12. #SDbreakfast
Point
of
this
talk.
To
design You
need
to
make
decisions

13. #SDbreakfast
Point
of
this
talk.
To
design You
need
to
make
decisions to
make
decision

14. #SDbreakfast
Point
of
this
talk.
To
design You
need
to
make
decisions to
make
decision You
need
feel
something

15. #SDbreakfast
Point
of
this
talk.
To
design You
need
to
make
decisions to
make
decision You
need
feel
something To
make
experience
complete

16. Amos
Tversky Daniel
Kahnemann

19. What
service
designer
feels?

20. First
crush

21. Excitment

22. Frustration

23. Magic
moment

24. Boredom

25. Relief/Remorse

26. Survival
guide

27. Respect
yourself

28. Blood
sugar
level

29. Re-­‐defined
project
plan

30. Reflect

32. The
Spirit
of
Service
Design
3.10.2012
Mikko-­‐Pekka
Hanski
@mphanski
mph@idean.com
www.idean.com
#Sdbreakfast