Internet Marketing involves a lot of jargon, and it's easy to get lost in the conversation, especially if you're just starting out. We compiled a list of the most common digital marketing terms to help you out!

1. The Online Marketer’s
Glossary

2. It’s a World Full of Jargon!
…Abbreviations
…Acronyms
…Geek Speak
…Technical Terms

3. A Compilation of the
Most Common Terms
Used in Internet Marketing

4. Above the Fold
Anything that is visible
on the page you’re
viewing where you
don’t have to scroll
down.

5. Affiliate Marketing
A marketing business
model that connects
retailers online with
other websites that
are related to their
products.

6. Google Analytics
Tracking software
(provided by Google)
that shows relevant
statistics regarding
your website.

7. B2B
Business to Business;
a business that
provides
services/products to
other businesses.

8. B2C
Business to Consumer;
businesses offer
products or services
that go straight to
consumers.

9. Backward Linking/Backlink
An SEO ranking factor
determined by the
number of high quality
links leading to your
site.

10. Black Hat SEO
SEO strategies that
blatantly manipulate
their search engine
rankings using
techniques that violate
Google’s Terms of
Service (TOS).

11. Bounce Rate
Refers to visitors of a
site who end up on a
page and left without
engaging, or “bounced.”

12. Conversions
Refer to the number of
visitors who go to your
site and take an action.

13. Conversion Rate
The percentage of
website visitors who
take a desired action.
Ex: 1 out of 100 users =
1% Conversion Rate

14. CPA
Cost Per Acquisition; a
term that refers to how
much it costs to acquire
a new customer.

15. CPC
Cost Per Click; the
amount you have to pay
each time a customer
clicks on one of your
ads.

16. CTA
Call To Action; this is
the desired action you
want your customers to
take on your site.

17. CTR
Click Through Rate;
refers to the percentage
of users who actually
click on a particular ad
or link (such as an email
link).

18. EPC
Earnings Per Click ;
refers to the amount of
earnings that an affiliate
can expect to receive for
each “click” they send to
a vendors offer.

19. RPC
Revenue Per Click ;
refers to the total
revenue generated per
click received (usually
calculated by the
vendor).

20. Hits
Any action that a user
takes on your page--
from a page view to
clicking a button.

21. Impressions
Refers to the number of
times an ad was seen.

22. Keywords
A set of words or a
phrase that you enter
into a search engine to
look for a particular
topic.

23. Microblog
Miniscule, short-form
versions of blogging.
(Think Twitter!)

24. Organic Search Results
Refers to search traffic that is
not a paid ad, instead it’s a click
on the actual search results.

25. PPC
Pay Per Click; refers to
paid advertising where
advertisers are required
to pay every time an ad
is clicked.

26. SEO/Search Marketing
Search Engine
Optimization; involves
the process of creating
content and coding a
website to increase its
ranking on search
engine results.

27. Social Networks
Sites that create a
community of users who
share information and
interact with one
another.

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