If you believe that SEO is dead, then you've been fooled. SEO is definitely alive, it's just that it evolved into search marketing and content is an integral part of it. Learn the art and science of creating the perfect SEO article here.
2. Business Owners Are
Obsessed With SEO
Google has become the
proverbial “velvet rope”
for everything the web
has to offer
3. The Simplest Definition Of SEO
Figuring out how to tell
the search engines what
your site is all about so
that search engines (like
Google) can recommend
your content to others.
9. 1. Use H1 Tags
• Typically your article’s title
• Tells Google what your article is
all about
• Use relevant keywords with high
search volume
• Use the Keyword Planner tool to
search for keywords
10. 2. Avoid Keyword Stuffing
• Google’s definition of keyword stuffing:
“The practice of loading a webpage with
keywords or numbers in an attempt to
manipulate a site’s ranking on Google search
results”
• Use keywords once in the H1 Tag, once
in the first paragraph and once in the
body of the article
11. 3. Emphasize Important Content
• Help Google find your
article’s key points
• Use bullet points for
important instructions
• Insert numbered lists
• Highlight relevant keywords
in bold or italics
12. 4. Link Out To Other Sites
• An overlooked search
marketing strategy
• Link out to other sites
as a way to support a
particular point you are
making
• Link to your older
articles or blog posts
13. 5. Build Your Credibility
• Establish authorship
• Sign your name after each
blog post
• Make sure that your name
links to a Google+ profile
• Your profile has to be
updated, informative,
and establish your
authority on a given
subject
14. Your Seriously Simple Marketing Hack
1. Pick one of your blog posts & find a
keyword phrase that it should rank for
2. Incorporate that phrase in your H1 tag
(the Title), the first paragraph and once in
the body copy.
3. Make sure that your entire article reads
well--proofread for typos and grammatical
mistakes.