Is your website delivering positive business results? If not, you're just wasting your time and money. Here are the key benefits that you should be getting from your site. Also included are actionable tips to make your website more hardworking

1. 8 Things Your Website
Should Be Doing
For Your Business

2. 7/10 Business Owners
Have a Website
…They primarily use
their sites to inform
customers about their
products and services

3. Most Business Websites Are Flawed
• Most have not updated their
site in the past month
• More than half didn’t even
have an address on their
homepage
• Almost 50% failed to
provide a contact number
• A large number can’t even
be pulled up on Google
Places

4. Don’t let your website go to
waste!

5. 8 Things Your
Website Should Be
Doing for Your
Business

6. 1. Provide Information
Make sure to design your site from your customers point of view
Service Providers
•A menu of your services
•A list of store locations
•Business hours
Retailers
Nice-looking product photos

7. 2. Target The Right Audience
Your website should reflect your brand
• Keep text concise
• Make your site navigation simple
• Ensure that links are visible and working
• Streamline graphics
• Make sure pages load quickly

8. 3. Engage & Interact
Your website presents to convert interest into actual sales
• Make sure the information they need
is available on your website
• Offer a venue where customers can
post questions
• Respond 100% of the time

9. 4. Improve Your Search Engine Visibility
The information search engines pull up should be credible and informative
• Before your customers find your
website, they will search for you on
Google
• Your website should provide you
stronger search engine presence

10. 5. Provide Fresh and Relevant Content
The need for customers to experience something new on your website
• Blog, blog, blog!
• Build an audience
• Increase traffic to your site
• Eventually make a name for yourself
in the industry
• Be in touch with your target
audience

11. 6. Keep You Networked
Bring your business to where customers are going to be
• Promote your site on social media
• Be strategic in selecting the social
networks you’ll join
• This will depend on the nature of
your business
• Everything should lead back to your
website

12. 7. Nurture Relationships
Make them love you!
• The stories your customers share
about your brand are now more
personal
• You also have to personalize how
you deal with your customers via
your website
• Convert them into loyal advocates
for your brand
• Recognize, reply, reinforce

13. 8. Deliver Your Message (Branding)
Content should be in line with your businesses goals
• Your customers won’t trust
a website that’s full of
errors and irrelevant
information
• Content copy should be
clear and informative
• Make it creative, witty and
clever (if that fits!)

14. Your Seriously Simple Marketing Hack
1. Streamline the visuals of your homepage
– Does your website’s aesthetics reflect your brand?
– Is it eye catching but neat?
– Is it informative but not cluttered?
2. Make sure it’s informative
– Does your homepage have the necessary
information any potential customer might need?
3. Check if your website is linked to all
relevant social networking sites

15. For More Information Visit:
www.SeriouslySimpleMarketing.com