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CareerQuest™
Young students' game-based
career navigation in a social
on-line learning environment
numedeon, Inc.
Dr. L. Miguel Encarnação
SVP & Chief Innovation Officer
Dr. Jim Bower
Founder & CEO
August 2013 SeriousPlay Conference, Redmond, WA 1
August 2013 SeriousPlayConference, Redmond,WA 3
⅓
August 2013 SeriousPlayConference, Redmond,WA 7
Economic reality (1)
August 2013 SeriousPlayConference, Redmond,WA 8
Economic reality (2)
August 2013 SeriousPlayConference, Redmond,WA 9
7
25
46 36
8
August 2013 SeriousPlayConference, Redmond,WA 10
Hypothesis
Early-age career exploration
can put school curricula in context and
aid college and career
decision-making processes.
August 2013 SeriousPlayConference, Redmond,WA 11
August 2013 SeriousPlayConference, Redmond,WA 12
August 2013 SeriousPlayConference, Redmond,WA 13
August 2013 SeriousPlayConference, Redmond,WA 14
©numedeon,inc.2004
August 2013 SeriousPlayConference, Redmond,WA 15
Whyville is Seriously Fun!
Founded in 1999
7.5 MM Registered Users
100+ games
Integrated into aVirtual Learning Community
FINANCE
ENERGY
MARINE BIOLOGY
ART
Virtual Careers
August 2013 SeriousPlayConference, Redmond,WA 17
First Step: Use a game-like structure to see if kids will
actively explore the "world of work"
August 2013 SeriousPlayConference, Redmond,WA 18
CareerQuest™ findings (prel.)
Stats as of July 26, 2013
• 6,130 visits to the exterior of the ACT club house
• 7,183 visits to the club house lobby
to meet Kyle the Career Guy
• 274,080 total views of club house pages
• 6,237 visitors to the club house game room
• 4,083 visitors participate in quests (i.e., game)
• 44,662 quests played
• 31,773 quests completed
August 2013 SeriousPlayConference, Redmond,WA 19
Food for thought
• Curriculum infusion to increase relevance?
• Career “readiness” assessments during
career exploration?
• Career out-of-world “internships” based on
in-world interest?
• Career/PSE recruitment and sponsorship by
businesses based on in-world performance?
August 2013 SeriousPlayConference, Redmond,WA 21
Informal Formal
Larger Context: Blended Learning
numedeon, Inc.
1999
August 2013 SeriousPlayConference, Redmond,WA 22
Towards a K-Career Continuum
August 2013 SeriousPlayConference, Redmond,WA 23
THANK YOU
Demo
numedeon, Inc.
Dr. L. Miguel Encarnação
SVP & Chief Innovation Officer
Dr. Jim Bower
Founder & CEO
August 2013 SeriousPlayConference, Redmond,WA 24

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Dr. L. Miguel Encarnação & Jim Bower- Numedeon, Inc.

Notas do Editor

  1. What do pre-k kids think about careers?
  2. Many actually do have realistic dreams!
  3. … and explore those regularly.
  4. How about middle schoolers?
  5. Their idols seem to have much less to do with realistic career ambitions; their role models are predominantly celebrities they only know from the media outlets (Rimm, S. (2006). Growing Up Too Fast: The Secret World of America's Middle Schoolers. )
  6. How about high schoolers? 1/3 of freshmen are still undecided; 80% not sure whether they picked the right major.
  7. Many are lost:7% students did not graduate from high school in 2011 (Alliance for Excellent Education (2011)25% are not college ready (ACT, 2011)46% do not graduate from 4-year schools within 6 years (NCES, 2011)36% mal-employment rate for college-grads under 25 (Center for Labor Market Studies, Northwestern U., 2013)8% unemployment rate of recent graduatesBack of the envelope: 22% successful career development & placement K-career !
  8. Pre-existing, potentially very valuable ACT information on careers and their potential for middle-schoolers …
  9. … and high-schoolers …
  10. … doesn’t engage its audience. So, what are the alternatives? …
  11. … We decided to instead go where they are and use a form they recognize.  
  12. Can we use a game-like structure to get kids to explore the "world of work”?