MA FDFgroup - about us

1. MARKETING AGENCY
2013

2. WHAT DO WE DO?
What for?
Which?
How many?
Why?
How?
How
Please name…?
What else?
Which option?
When?
Please
specify. Which one?
often?
At what places?
What of…? Wher
e?
Which of these?
At which of these?
The essence of our work is very easy to describe:
We ask correct questions correctly

3. WHY US?
You should work with us because:
We are fast
Any question you may have will be answered within a couple of hours. We are ready to implement even the most complex
projects within a reasonable time.
We are punctual
You can be sure you will get your results on time.
We love our clients
A dedicated manager will be willing to report on your project’s status at any time of the day or night.
We know our job
In our 12 years of work, we have put together a unique database on Russian consumers for your benefit.
We are flexible
We will take on your project regardless of its size.
We are not greedy
You will love our prices and special discounts for regular customers.
We are meticulous
Your questionnaires will be translated by professionals, without any loss of meaning.
We are can-do people
We have 80 call center operators and 3,600 pollsters across Russia and the former Soviet republics at our disposal to tackle
practically any objective you may have.
You will enjoy working with us

4. RESEARCH AREAS
Consumer
Consumer motivation
Consumer segmentation
Consumers loyalty
Customer satisfaction
Purchase decision-making process
Product
Brand strength
Brand popularity
Brand image
Package test
Product test
Price test
Promotion
Ad test (TV commercials, print boards)
Consumers’ media preferences
Ad campaign effect evaluation
Manufacturer
Market volume/ market share assessment
Company’s image

5. INFORMATION-GATHERING METHODS
Survey methods
In-home interviews
On-street interviews
In-store interviews
Telephone interviews (CATI)
CAWI and CAPI interviews
Panel research
On-line – panel
Diary-based surveys
Hall-tests
Observation
Video observation
Eye-tracker
Shopper observation
Pedestrian and transport traffic measurement
Customer traffic measurement
Mystery shopper
Mystery shopper
Mystery caller

6. RESOURCES
Interviewers
Over 200 interviewers in Moscow
7 staff supervisors
Call-center
80 workplaces
Programmed questionnaire
Auto dialing
Automated interview
Recording (wav/mp3)
Hall-tests
4 locations for holding hall-tests
On-line panel
350,000 respondents
All Russian cities with population
+100,000

7. GEOGRAPHY OF OPERATIONS
The geography of our operations covers Russia, Ukraine and Kazakhstan

8. CLIENTS

9. EMPLOYEES
Sergey Gnedkov
Agency Director
Has worked in marketing research since 1998.
Prior to 2002, worked for large research agencies and FMCG companies.
In 2002, founded the FDFgroup Marketing Agency.
Has personally implemented over 400 research projects.
Has developed several research methods for product, ad and price tests.
Currently head of the company; supervises its key projects.
ESOMAR member since 2009.
MIPT graduate.
Tel.: +7 (495) 755-22-24
E-mail: gnedkov@fdfgroup.ru
Darya Kuznetsova
Research Director
Has worked in marketing research since 1999.
Has two degrees (MIPT and SU HSE).
In 1999-2007, held leading marketing positions at large Russian companies.
Her work experience with clients allows Darya to find the best solutions when preparing research
instruments, with due account for all tasks the client faces. She is head of the Analytical Department at
FDFgroup.
Her specialization is FMCG markets. Has wide research experience in the telecommunications market.
Tel.: +7 (495) 940-48-36
E-mail: dk@fdfgroup.ru

10. EMPLOYEES
Oksana Schegoleva Project Manager
Has worked in research since 1999. Graduated from Moscow University of Science and Technology. Has wide work experience in data processing
and analysis, from simple product tests to U&A research (cluster, factor, loyalty model building). Her specialization is Conjoint and web research.
Supervises the most difficult and non-typical research at FDFgroup.
Oksana Kovtun Project Manager
Graduate of the Sociological Faculty at Ulyanovsk University. Received a master’s degree at the RAS Institute of Sociology. Has more than 10 years
of experience in research work. Has worked at the FDFgroup Marketing Agency since its foundation in 2002. Developed methods for 4р Test
research projects (marketing mix: product test, price test, package and ad test). Her area of responsibility includes work with key clients. Her
specialization is research work connected with market capacity assessment and consumer segmentation.
Yuliya Papilova Head of Field Department
Has worked in marketing research since 1999 and at the agency since it was founded. Has personally conducted over 300 field surveys. Currently
supervises all of the agency’s field research projects and its most complicated and non-standard field projects. Has experience in organizing and
managing major projects (involving over 300 interviewers working simultaneously). Constantly develops and improves the standards of the agency’s
field studies: develops field project control methods, incentive schemes for interviewers, etc.
Mariya Shindyapina Deputy Head of Field Department
Has worked in marketing research since 1999 and at the agency since it was founded. Supervises the company’s field projects and heads the quality
control group. Supervises regional projects. Personally provides training for company’s contractors in regions. Has experience in organizing and
managing major projects.

11. CONTACTS
We will be glad to cooperate with you!
Office 102, 3/11, Gostinichnaya street, Moscow
Tel.: +7 (495) 755-2224
E-mail: info@fdfgroup.ru
www.fdfgroup.ru