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Semelhante a Social Network Media And Communication Workshop
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Social Network Media And Communication Workshop
- 2. Social Network Media And Communication Workshop
- 4. Serena Wei Wei Gao 高玮玮
- 5. amI Why am I here?
- 6. Structure 1- Why? – Finding Purpose - Who am I ? - Why are you here? 2- What? –What do we have to offer to this world? - Communicating Climate Change - Our Stories (Discussion) - Why am I here? 3- How? – How can we organize ourselves? - Introduction of Media Tools - How to use them? - How to Improve them? How can we improve? Questions For You
- 7. Listen to how you listen.
- 8. My Story
- 23. Click to see a video report!
- 30. Why are you here?
- 31. Structure 1- Why? – Finding Purpose - Who am I ? - Why are you here? 2- What? –What do we have to offer to this world? - Communicating Climate Change - Our Stories (Discussion) - Why am I here? 3- How? – How can we organize ourselves? - Introduction of Media Tools - How to use them? - How to Improve them? How can we improve? Questions For You
- 32. What does climate change mean to you? Our story…
- 33. Discussion Listen to how you listen
- 34. amI Why am I here?
- 35. Why are we here? We see climate change as a symptom of the larger pattern of unsustainable development of the Industrial Age, which our current social, economic, political institutions and structures are based on. A structure based on extraction, manipulation and transportation of natural resources towards centralised locations.
- 36. The structure assumes natural resources including human beings are objects. Because the way we think are shaped and institutionalized, a product of the structure. We treat each other like objects, manipulate one another (or their minds). It erodes relationships.
- 37. By assuming nature (and human beings) as objects, it assumes that nature and human are separated. Our current economic structure assumes limited resources, and unlimited growth. It is constantly generating bubbles in order to sustain itself, and once bubbles burst, the structure squeezes itself, it has already done so during the financial crisis.
- 38. Kubler Ross Grief Cycle - Combat Climate Change Coalition – formed by all civic societies in HK - “Fight Against” Climate Change - “To avoid a future”… - Small individual behavior change matter…
- 39. So Why am I here? I am committed to the possibility of a conscious and benevolent transition to a world where we can live together, all of us ‘face-to-face’ in a way that reflects the deep and natural interconnectedness and prior unity of our reality. I am committed to a quality of individual and collective realization of ‘reality itself’ that is compassionate and loving. This involves a kind of liberation from the way in which much of our collective attention has become fixed and institutionalized in the collective dream of the industrial era, its effects and our coping mechanisms.
- 40. How are you feeling at this moment?
- 41. Only A Point Of View
- 42. 4 phases to a conversation Sustainable Difference Polite Dialogue Inquiry
- 44. Bohm Dialogue 1- Suspending assumptions 2- Acknowledge Each other as Collegues 3- Have a facilitator
- 45. What is your Model of Change? Discussion Listen to how you listen
- 46. Structure 1- Why? – Finding Purpose - Who am I ? - Why are you here? 2- What? –What do we have to offer to this world? - Communicating Climate Change - Our Stories (Discussion) - Why am I here? 3- How? – How can we organize ourselves? - Introduction of Media Tools - How to use them? - How to Improve them? How can we improve? Questions For You
- 47. Listen to how you listen.
- 48. Structure 1- Why? – Finding Purpose - Who am I ? - Why are you here? 2- What? –What do we have to offer to this world? - Communicating Climate Change - Our Stories (Discussion) - Why am I here? 3- How? – How can we organize ourselves? - Introduction of Media Tools - How to use them? - How to Improve them? How can we improve? Questions For You
- 56. Has final decision power*
- 57. *If red-flagged, decision can be put to vote (online or at a national forum)
- 59. Steering CommitteeExample of what they do: Connect Collaborate Communicate
- 60. What everyone can do?
- 61. 1- Outreach, Partnership, Sponsorship and Affiliation - Student - Regional/Local Chapters of C.C (outreach) - Existing Student Group or Initiatives (affiliation) - Professionals - Business (Sponsorship etc) - NGO, Government. (partnership) - Other youth Networks (partnership) TO DO: A Google form will be emailed to you to input contact details whenever you go to conferences or meet people who had shown interests. When you Are running projects etc. Our team will support you with our professional CXM Contact Management database. Connect
- 64. External Communication - Branding Strategizing - Public Relations (Graphics & Posters) - Media Network (Photography & Video) - Internet (Website, Design Sketchbook (blog),) - Press Internal Communication - Huddle Workspace & File Management - Forum (Specific Projects) - Design-Sketchbook (TumblrBlog) Connect Communicate
- 66. Facebook
- 67. Google Calendar
- 68. Twitter
- 69. Design Sketchbook (tumblrblog)- SoluSina PRC China Counterpart
- 70. Website- Chinese and other language translation needed
- 71. Photography & Video (account details will be sent to you through email)- You-tubeVimeoFlickr
- 72. Network Design Sketchbook PURPOSE 1- Internal Network Design Discussions Tags: Connect Communicate Collaborate OR “Structure” 2- Event Report, Opportunity Board Tags: 1- Event 2- Opportunities – Press Report - Activities - National Forum (Type) Reflection & Evaluations 3- Blog (Inspiration Sharing ) Tags: 1- Inspired 2-- WORDS MUSIC VIDEO PHOTOS STORIES LINKS NEWS 4- Dialogue with the outside world- Comments left on Website Dialogue Box or email Tags: 1- Dialogue 2-Postentially: Communicate Structure Inspired VIDEO 5- Resources Tags: 1- News etc. DESIGN - DIALOGUE - EVENT - INSPIRED - ?
- 73. Branding Strategizing Professional and consistent image - Word Header/Footer - Email Templates and Signature, addresses - PPT Templates. - Namecard & T-shirts. - Consistent Style (Use of BLUE only exception needs good reason) - Consistent approach to change (in line with values of the world we envision or seek to create) - Consistent use of languages (approach to communicating climate change, see later)
- 75. Subjected to Change? Hell yeah! Technology is developing fast. In fact, Google has a new platform called Google Wave coming soon, so we might need to learn a new set of collaborative and communication tools.
- 76. Take 5 minutes to reflection on how you listened to how you listen.
- 77. Collaborate - Volunteer Management - Individual and Project Evaluation - Climate Leadership Training Coordination - Program (i.e. I-Thank) Development To Do: Make your profile post on our Sketchbook with your Southpark Character/Actual photograph I-Thank Input into our i-thank database details of those who helped you in the process of running network or projects so we can give them tokens of appreciation Connect Collaborate Communicate
- 80. How can we improve it?
- 81. A Paradigm Shift
- 82. ?
Notas do Editor
- Standard I –Opening Slide
- As we are open for recruitment 365 days a year, anyone who goes through this training will hopefully be able to give the training to any new member. We will give extra workshop and private tutorials to help you to be able to do that anytime.
- Standard II –Second Opening Slide
- I wish to start with who I am because I want to make sure I know
- why am I here.
- Standard 6– your story
- Like Jessica, our coordinator, my story is essential
- China Dialogue, China Greenbeat Forum HK DelegateBeing Global Responsible MBA Conference DelegateHKU Research Assistant for a paper on Climate Change and Sea Level Rise for the World Business Council for Sustainable Development AMUNC Director (Australia)
- Like Jessica, our coordinator, my story is essential
- why am I here.
- Does environment really have a problem?
- Now, feel how you felt when you heard those words I just said.Listen to the voices in your head. Where are you now?
- Kubler Ross Grief Cyclehttp://hkccc.tumblr.com/post/183474064
- You do not need to be here for the same reason, I respect whichever reason you hold. I do wish to make it clear why I am here because Climate ChanceAs I know it, is here to enact change in a way that is consistent with its vision – a just and sustainable world, and that vision does not come to life without you all, your vision and sense of purpose.
- Standard 6– your story
- Standard 6– your story
- Where we are now – in terms of technological tools for expressing ideas… Here I borrowed a few graphs from a presentation on Ted Talk by Clay Shirky, In the last century, traditional way of an organization spreading its message to the public is like this:With TV, Radio, Emails etc.
- Now the audience can talk back. And that’s a little freaky. But you can get used to it after a while, as people do.
- But that’s not the really crazy change that we’re living in the middle of. The really crazy change is here. It’s the fact that they are no longer disconnected from each other.
- As recently at last decade, Most of the media that was available for public consumption was produced by professionals. Those days are over, never to return. It is the green lines now, that are the source of the free content.
- The question we all face now is, “How can we make best use of this media? Even though it means changing the way we’ve always done it.”
- Notice- there is virtually no structure now at project level. Very limited structure at the SC level – only 3 team
- Keeping in mind, the steering committee members are only members in charge, all the specific part are carried out by EVERYONE together.
- Open Source Administration
- Huddle – how to label, invite people, organise file, annouceForum – how to create new postsDesign- How to tag
- Event Annoucement to public is only editable by Networkers, projectors can contact the networkers for updatesProjecters, can however, go join our “website committee” so to be directly involved in editing website (which is also open-sourced and easily editable)Photography & Video – Projecters can use our accounts themselves…
- The Network Design Skethbook is our “tumblrblog”, it is going to be the most important platform for discussions and dialogue after the “national forums”,The idea is that with our open-source online “blog” tightly linked to the website,to increase communication between “us” and the publicThe beauty lies in a mix of these five functions: 1- any of our volunteers or affiliated groups can gain access and publish events, and our team will automatically link it to all other blogs, Google calendar, twitter, face book, website etc. (depending on the scale and frequency) – chinese version blog (Sohu, Sina) and website- need your help!2- Our website serves for people to know about us quickly, so many details are not fully elaborated. As we are, by making changes, making new languages, it helps to use this blog as the “assistant” to give more elaboration on what me meant and intended through the uses of specific terms.Anything inspiring – tag InspiredOther tags:Climate ChanceNews VideoMusicResourcesPeople – feature our profile, (Partners, BOA, Alumni etc) Climate Change CommunicationProject-350 (or any project names: Project- Recycling)FormsIf add new tags, contact administrator, or the post will be automatically Re-tagged by administratorsCurrent administrator – none (temporary: Jessica and Serena)
- Google Template Group and Huddle will have the templatesName-Card/T-shirt Information – must fill in if you want them by the end of the week.
- Standard 6– your story
- Reflected in our structure (organic, minimal), decision-making (decentralized, not so much in form but In essence), change being the status quo, leadership model (servant), our insistent on examinaiton of mental models, deeply help believes, our change approach (structural and system thinking) …moreover, self-awareness, and consciousness
- Your idea?
- Standard 7 - Closing
- Standard 8 – Thank you