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CAMPAÑA PUBLICITARIA




miércoles 12 de enero de 2011
ESTRATEGIA CREATIVA




miércoles 12 de enero de 2011
Insight


                    •"Prefiero gastar más dinero pero
                            ofrecer mejor calidad a mis
                            empleados."




miércoles 12 de enero de 2011
Target


                    •Responsables de compras de grandes
                            empresas




miércoles 12 de enero de 2011
Beneficio


                    •Relación precio calidad



miércoles 12 de enero de 2011
RTB


                    •Calidad



miércoles 12 de enero de 2011
Concepto creativo
                                 (concept board)




miércoles 12 de enero de 2011
Claim


                                A tu servicio


miércoles 12 de enero de 2011
Gráfica




miércoles 12 de enero de 2011
miércoles 12 de enero de 2011
Viral




miércoles 12 de enero de 2011
Viral




miércoles 12 de enero de 2011
Viral
•Vemos una escena de un cena de
       negocios, el camarero sirve a los
       comensales, los alimentos y al final de la
       cena llega con un último plato al
       descubrir la charola es un rollo de papel
       higiénico Scottex, y se graban las
       reacciones con una cámara escondida.


miércoles 12 de enero de 2011
Viral




miércoles 12 de enero de 2011
Viral




miércoles 12 de enero de 2011
Marketing de guerrilla




miércoles 12 de enero de 2011
Marketing de guerrilla




miércoles 12 de enero de 2011
Minisite




miércoles 12 de enero de 2011
miércoles 12 de enero de 2011
Mobile Marketing




miércoles 12 de enero de 2011
Aplicacione




miércoles 12 de enero de 2011
Aplicaciones




miércoles 12 de enero de 2011
Aplicaciones




miércoles 12 de enero de 2011
Aplicaciones




miércoles 12 de enero de 2011
Mailing




miércoles 12 de enero de 2011
miércoles 12 de enero de 2011
Marketing directo




miércoles 12 de enero de 2011
Marketing directo




miércoles 12 de enero de 2011
GRACIAS!!!
                                Claudia Serena y Giacomoo




miércoles 12 de enero de 2011

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