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Company Presentation
         2011
1             Introduction



2             Focus Areas



3             Main Projects


4             Networking




    Company Presentation – May 2011
                                      (Page 2 / 13)
What is BC Serdon?




BC Serdon is a business consultancy that provides
comprehensive business development and project
management services, including:

•   Market Entry Services - Market research and analysis, competition and market
    evaluation, trade missions, individual matchmaking programs.

•   Project Management Services – Planning, developing, and implementation of
    competitive projects for private businesses, NGOs, and municipalities.

•   Business Development Services – Set of multidisciplinary consulting services
    aimed to create and grow businesses, to identify research, analyze and bring
    new opportunities, new products, and new markets.




      Company Presentation – May 2011
                                        (Page 3 / 13)
BC Serdon – Focus Areas


Focus 1:                               Market                 Integration
                                    Entry Services                of

                                                             three types of
                                                                services
Focus:2
                          Project Management
                                                                 into

                                                                a single
                                                             comprehensive
Focus 3:                 Business development                   package




           Company Presentation – May 2011
                                             (Page 4 / 13)
Focus 1: Market Entry Services


                                      • Market research and analysis
                                      • Competition and market evaluation
           Essential activity
                                      • Individual business matchmaking programs
                                      • Trade Missions



                                      • Intimate knowledge of local market
             Value Added              • International experience and quality standards
                                      • Large database of contacts and information



                                      • Foreign and local private companies
                                      • Foreign and local professional associations
              Client Types
                                      • Foreign diplomatic missions in Bulgaria
                                      • Foreign governmental agencies




    Company Presentation – May 2011
                                         (Page 5 / 13)
Market Research Experience and Clients

•   BC Serdon has conducted business matchmaking services and/or market
    research for clients in the following sectors:
         Industrial fluids (Cimcool, Netherlands)
         Hydro-electric power (Hydro Quebec, Canada)
         Pharmaceutical instruments (Egmo, Israel)
         In-store communication devices (Tchai International, Netherlands)
         Insulation Materials (Kuwait)
         Stainless Steel Housewares (ABITAC, Brazil)
         Printed circuit boards (Rommens, Netherlands)
         Ceramic Tiles (Hungary)
         Watches and jewelry (PMR, Poland)
         Translation services (PMR, Poland)
         Telecommunications (PMR, Poland)
         Mining (PMR, Poland)
         Jam, fruit preserves, and honey (USA)
         Housing and real estate (Spain)
         Floricultural and Ornamental Plants Sector (EVD, Holland)
         USAID Competitiveness Projects In SEE (USA)


      Company Presentation – May 2011   (Page 6 / 13)
Business Match Making and Trade Missions Experience
and Clients

•   BC Serdon Market Entry Services provide foreign enterprises and investors with
    accurate information about the Bulgarian market, searching for and identifying
    potential business partners, as well as offering full logistical support.

•   We also offer the following services to enhance the client’s matchmaking experience:
     – Follow-up contacts with matchmaking partners to gauge level of interest;
     – Individual or group visits to businesses or other sites of interest in Bulgaria;
     – Business representation on the Bulgarian market.

•   Among our clients are:
•   Royal Netherlands Embassy - traditional partners for multi-sectorial trade missions
•   United States Embassy – a trade mission in waste and waste water trade mission
•   Embassy of Canada – a trade mission in information and communication technology
•   Enterprise Ireland – officially represented in Bulgaria by BC Serdon
•   Extenda, Spain – officially represented in Bulgaria by BC Serdon
•   Private companies from Romania, Croatia, USA, Ireland, Brazil, Hungary and others.




       Company Presentation – May 2011   (Page 7 / 13)
Focus 2: Project Management Services


                                      • Planning, implementation, and evaluation of projects
                                      • Financial match-making and consultancy
           Essential activity
                                      • Business development and marketing service




                                      • Database of financial programs
                                      • Idea pool of potential projects
             Value Added
                                      • Pool of experts in variety of sectors
                                      • www.Informoney.org – The first Bulgarian SME
                                       Financial Clearinghouse Website




                                      • Foreign and local private companies
             Client Types             • Municipalities
                                      • NGOs
                                      • Professional associations




    Company Presentation – May 2011     (Page 8 / 13)
The SME Financial Clearing House in Bulgaria
                                        www.informoney.org

•   Provides improved access to financing and business/technical expertise for SMEs in
    Bulgaria
•   Database of financing products enabling real-time access to current and detailed
    financing programs
•   Pool of experts, providing comprehensive consulting and business start-up services;
•   A knowledge center and a library provides links to definitions of various business and
    finance terminology, best-practices business templates, key business information and
    relevant news;
•   A forum for the exchange of ideas between portal users.



             Informoney is administrated and managed by BC Serdon.



      Company Presentation – May 2011     (Page 9 / 13)
Focus 3: Business Development Services


                                      • Assessment of a company status – human resources
          Essential activity           capacity and potential, financial analysis, company
                                       positions on the market, client relations structure
                                      • Development of marketing strategies
                                      • Strategic planning and sales
                                      • Corporate social responsibility




                                      • In-depth knowledge of business development in the
            Value Added                Bulgarian environment
                                      • Experience in adoption of successful international
                                       practices
                                      • Custom tailored approach and creative solutions




                                      • Bulgarian private companies in expansion
            Client Types              • Starting Bulgarian private companies
                                      • Foreign companies, planning to establish business
                                       in Bulgaria


    Company Presentation – May 2011       (Page 10 / 13)
Regional Competitiveness Initiative (RCI)




BC Serdon is the Regional Coordinator for the USAID-sponsored
Regional Competitiveness Initiative (RCI), a program that designs and
supports multi-country and region-wide competitiveness projects in
Southeastern Europe.

Sectors of activity:
• Agriculture
• ICT
• Entrepreneurship
• Investment
• Cross-border trade facilitation

This project is a combination of BC Serdon project management,
business development, research and event management capabilities.



     Company Presentation – May 2011   (Page 11 / 13)
Networking with other organizations in the SEE region and beyond



 BC Serdon is a co-founder of FSN:

 FSN is a consortium of organizations and individuals jointly implementing
 local and international programs and initiatives.

 Core competencies:
       – Cluster initiatives support ( local and regional)
       – SME sector development
       – Market entrance assistance and support for business start-up
       – Design and carry out trainings tailored to the specific needs and interests of the
         clients
       – Project management – developing projects from initial funding search to
         realization to follow-up and evaluation
       – Cost Benefit Analysis

 Countries where we operate:
 Bulgaria, Romania, Poland, Hungary, The Netherlands, Spain, Brazil, United States,
 Canada, Korea, Kuwait, Macedonia, Serbia, Montenegro Croatia, Bosnia and
 Herzegovina, Albania, Kosovo, Kazakhstan, Georgia, Armenia




      Company Presentation – May 2011   (Page 12 / 13)
BC Serdon
23A Angel Kanchev St.
Sofia, Bulgaria
Tel/fax: (+359 2) 981 3081, 9813077, 9809960
serdon@bcserdon.com
www.bcserdon.com




             Company Presentation – May 2011   (Page 13 / 13)

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Serdon Company Presentation

  • 2. 1 Introduction 2 Focus Areas 3 Main Projects 4 Networking Company Presentation – May 2011 (Page 2 / 13)
  • 3. What is BC Serdon? BC Serdon is a business consultancy that provides comprehensive business development and project management services, including: • Market Entry Services - Market research and analysis, competition and market evaluation, trade missions, individual matchmaking programs. • Project Management Services – Planning, developing, and implementation of competitive projects for private businesses, NGOs, and municipalities. • Business Development Services – Set of multidisciplinary consulting services aimed to create and grow businesses, to identify research, analyze and bring new opportunities, new products, and new markets. Company Presentation – May 2011 (Page 3 / 13)
  • 4. BC Serdon – Focus Areas Focus 1: Market Integration Entry Services of three types of services Focus:2 Project Management into a single comprehensive Focus 3: Business development package Company Presentation – May 2011 (Page 4 / 13)
  • 5. Focus 1: Market Entry Services • Market research and analysis • Competition and market evaluation Essential activity • Individual business matchmaking programs • Trade Missions • Intimate knowledge of local market Value Added • International experience and quality standards • Large database of contacts and information • Foreign and local private companies • Foreign and local professional associations Client Types • Foreign diplomatic missions in Bulgaria • Foreign governmental agencies Company Presentation – May 2011 (Page 5 / 13)
  • 6. Market Research Experience and Clients • BC Serdon has conducted business matchmaking services and/or market research for clients in the following sectors:  Industrial fluids (Cimcool, Netherlands)  Hydro-electric power (Hydro Quebec, Canada)  Pharmaceutical instruments (Egmo, Israel)  In-store communication devices (Tchai International, Netherlands)  Insulation Materials (Kuwait)  Stainless Steel Housewares (ABITAC, Brazil)  Printed circuit boards (Rommens, Netherlands)  Ceramic Tiles (Hungary)  Watches and jewelry (PMR, Poland)  Translation services (PMR, Poland)  Telecommunications (PMR, Poland)  Mining (PMR, Poland)  Jam, fruit preserves, and honey (USA)  Housing and real estate (Spain)  Floricultural and Ornamental Plants Sector (EVD, Holland)  USAID Competitiveness Projects In SEE (USA) Company Presentation – May 2011 (Page 6 / 13)
  • 7. Business Match Making and Trade Missions Experience and Clients • BC Serdon Market Entry Services provide foreign enterprises and investors with accurate information about the Bulgarian market, searching for and identifying potential business partners, as well as offering full logistical support. • We also offer the following services to enhance the client’s matchmaking experience: – Follow-up contacts with matchmaking partners to gauge level of interest; – Individual or group visits to businesses or other sites of interest in Bulgaria; – Business representation on the Bulgarian market. • Among our clients are: • Royal Netherlands Embassy - traditional partners for multi-sectorial trade missions • United States Embassy – a trade mission in waste and waste water trade mission • Embassy of Canada – a trade mission in information and communication technology • Enterprise Ireland – officially represented in Bulgaria by BC Serdon • Extenda, Spain – officially represented in Bulgaria by BC Serdon • Private companies from Romania, Croatia, USA, Ireland, Brazil, Hungary and others. Company Presentation – May 2011 (Page 7 / 13)
  • 8. Focus 2: Project Management Services • Planning, implementation, and evaluation of projects • Financial match-making and consultancy Essential activity • Business development and marketing service • Database of financial programs • Idea pool of potential projects Value Added • Pool of experts in variety of sectors • www.Informoney.org – The first Bulgarian SME Financial Clearinghouse Website • Foreign and local private companies Client Types • Municipalities • NGOs • Professional associations Company Presentation – May 2011 (Page 8 / 13)
  • 9. The SME Financial Clearing House in Bulgaria www.informoney.org • Provides improved access to financing and business/technical expertise for SMEs in Bulgaria • Database of financing products enabling real-time access to current and detailed financing programs • Pool of experts, providing comprehensive consulting and business start-up services; • A knowledge center and a library provides links to definitions of various business and finance terminology, best-practices business templates, key business information and relevant news; • A forum for the exchange of ideas between portal users. Informoney is administrated and managed by BC Serdon. Company Presentation – May 2011 (Page 9 / 13)
  • 10. Focus 3: Business Development Services • Assessment of a company status – human resources Essential activity capacity and potential, financial analysis, company positions on the market, client relations structure • Development of marketing strategies • Strategic planning and sales • Corporate social responsibility • In-depth knowledge of business development in the Value Added Bulgarian environment • Experience in adoption of successful international practices • Custom tailored approach and creative solutions • Bulgarian private companies in expansion Client Types • Starting Bulgarian private companies • Foreign companies, planning to establish business in Bulgaria Company Presentation – May 2011 (Page 10 / 13)
  • 11. Regional Competitiveness Initiative (RCI) BC Serdon is the Regional Coordinator for the USAID-sponsored Regional Competitiveness Initiative (RCI), a program that designs and supports multi-country and region-wide competitiveness projects in Southeastern Europe. Sectors of activity: • Agriculture • ICT • Entrepreneurship • Investment • Cross-border trade facilitation This project is a combination of BC Serdon project management, business development, research and event management capabilities. Company Presentation – May 2011 (Page 11 / 13)
  • 12. Networking with other organizations in the SEE region and beyond BC Serdon is a co-founder of FSN: FSN is a consortium of organizations and individuals jointly implementing local and international programs and initiatives. Core competencies: – Cluster initiatives support ( local and regional) – SME sector development – Market entrance assistance and support for business start-up – Design and carry out trainings tailored to the specific needs and interests of the clients – Project management – developing projects from initial funding search to realization to follow-up and evaluation – Cost Benefit Analysis Countries where we operate: Bulgaria, Romania, Poland, Hungary, The Netherlands, Spain, Brazil, United States, Canada, Korea, Kuwait, Macedonia, Serbia, Montenegro Croatia, Bosnia and Herzegovina, Albania, Kosovo, Kazakhstan, Georgia, Armenia Company Presentation – May 2011 (Page 12 / 13)
  • 13. BC Serdon 23A Angel Kanchev St. Sofia, Bulgaria Tel/fax: (+359 2) 981 3081, 9813077, 9809960 serdon@bcserdon.com www.bcserdon.com Company Presentation – May 2011 (Page 13 / 13)