1. EXPLAINED WHY YOU SHOULD
USE GOOGLE ANALYTICS (FOR
NEWBIES)
From SEO-First

2. Introduction
 Most of us who are in the field of SEO may have heard
of Google Analytics and its magnificent power in the
online world.
 It is an intelligent Web Analytics tool offered by Google
that monitors website traffic and generates detailed
statistics about a visit such as how the visit arrived, how
the visitors use the site which lets one measure the
sales and conversion rates.

3. 5 Salient Features of Google Analytics
(For Newbies)
 All Important Data Right on your Dashboard (+
Customizable)
 Know Your User Better By Analyzing From Where they
Arrived
 Know Which Content Works Best With Your Users
 Easy To Track Users Who Generated Leads for Your
Business
 Advance Segmentation – Study Specific Traffic

4. #1 All Important Data Right on Your
Dashboard (+ Customizable)

5.  The Dashboard of Google Analytics covers almost all
the important metrics that a webmaster or a website
owner would like to know.
 The top panel covers the Visitor’s Graph of past 30 days
and the bottom panel displays the details about Visits in
figures representing various metrics including Visits,
Unique Visits, Page Views, Pages/Visit, Bounce Rate
and New Visits.

6. #2 Know Your User Better By Analyzing
From Where they Arrived

7.  It is extremely Important for webmasters to know from
where the user arrived to their website.
 There are four different sources through which Google
Analytics divide the traffic:-
Search Traffic -Traffic coming from search engines like
Google, Bing, etc.
Referral Traffic -Traffic coming from other websites like Facebook &
Twitter
Direct Traffic -Traffic coming from a user who visits your website
directly
Campaigns - Traffic coming from your advertisement campaigns

8. #3 Know Which Content Works Best
With Your Users

9.  The top part focuses on graph of Page Views followed
by few important metrics.
 The second half of the page focuses on showing you the
Most Visited Content on your website along with
important metrics including Page Views, Unique Page
Views, Avg Time On Page, Bounce Rate and Exits.
 The other important features which one could check in
the Content Section are Exit Pages, Site Speed, In-Page
analytics.

10. #4 Easy To Track Users Who Generated
Leads for Your Business

11.  One of the most important feature of Google Analytics is
the Goal
 The Goal section also offers Funnel Visualization
feature that allows you to track the path that encourages
Lead Generation.
 There are four types of Goals which one can set up –
Goal URL, Time Goal, Visit Duration and Event
Tracking.

12. #5 Advance Segmentation – Study
Specific Traffic

13.  Advance Segmentation allows you to isolate and
analyze specific kinds of Traffic, like studying Non-
bounced Visits, Mobile Visits, specific Country
Visits, etc.
 You can apply Advanced Segmentation across all the
Google Analytics data except Funnels Visualization
data.

14.  In the preceding sections, I have tried to cover the
basics of Google Analytics which can be helpful to
newbie SEO and webmasters.
 If you have any question or confusion about Google
Analytics, you can ask the same by commenting below
 Original post here - http://blog.seo-first-
page.com/2012/10/5-salient-features-of-google-
analytics.html

15.  Check out our Next PPT:-
5 Awesome Social Features of Bing -
http://www.slideshare.net/SeoFirst/5-
awesome-social-features-of-bing

16. Thank You
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