How do you innovate? Is there an agreed process? Is it down to the individuals? Where do the ideas come from? In this presentation we outline the our Seven Pillars that we share with clients. Not so much a 'how to..' but more of a 'things to think about' #1 Design For Outcomes #2 Put the Consumer at the heart of the process #3 Collaborate across disciplines #4 Don't discount Ideas #5 Disrupt yourself #6 Give ideas every chance of success #7 Stay agile

1. is e
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Innovation
The Seven Pillars
by Sense Worldwide

2. ‘When you need to transform
a brand or product, you can't
just do the same things better…
you need to tap into the creativity
of your consumers…’
Jeremy Brown
CEO, Sense Worldwide

3. #1
Design for outcomes
We define exactly what
improvement we want to
bring about in the
customers’ lives –
then we design for this
desired outcome.
Approaching innovation
this way round means
the business is
consumer-led, rather
than being constrained
by current capabilities.
You’ll design a very
different solution if
the pasta kit is for a
necklace rather
than a meal.
3

4. #2
Put the consumer at the heart
of the process
It all begins with people – their lives, their hacks and
their latent needs. We look to the extremes for
inspiration – the leading edge, creative or plain
weird consumers who can show us what’s on the
horizon, or even over it.
Inspiration
Validation
Inspiration
Rejectors
Average Users
Extreme Users
4

5. #3
Collaborate across disciplines
Creative ideas happen when
different perspectives collide.
An inter-disciplinary team
is vital to the innovation
process. Together we can
generate more ideas, and
we’re much better placed to
identify the richest area
of opportunity, and act on it.
Legal, compliance & IT take
part in our co-creation
workshops and barriers to
ideas come tumbling down.
5

6. #4
Don’t discount old ideas
We believe old ideas are
worth revisiting.
There is value in
understanding how or why
they failed. Maybe they
can be presented in a
more compelling way, with
a different business model,
or ‘pivoted’ to unlock their
true value.
It’s the only way to avoid
history repeating itself.
6

7. #5
Disrupt yourself –
before someone else does
Truly disruptive ideas can feel like
more of a threat than an
opportunity to established players.
But the killer disruptions of
today are the cash cows of
tomorrow. That means learning
to think like a start-up, where
everything is up for grabs, even
the business model itself.
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8. #6
Give ideas every chance
of success
For too long, research has
been responsible for killing
ideas indiscriminately.
In order to help ideas evolve,
survive and flourish, we give
them their best expression.
Then we share them with
people who can both critique
them and use them as a
creative springboard.
It’s the Silicon Valley approach.
8

9. #7
Stay Agile
We don’t know the answer to
your innovation challenge. But
we do know how to get you there.
Innovation is a messy process.
Our approach is agile and
responsive because you have to
design for where the market is
going, not where it is today.
9

10. Approach Overview
It’s challenging. It’s inspiring. It’s original. And it delivers.
35,000 ft
10,000 ft
Phase 0
Scoping &
Research Design
Phase 1
Insight and
Opportunity
Phase 2
Co-creation
Phase 3
Prototyping and
Masterplanning
We’re going to make a big
leap together. Let’s make
sure everyone’s aligned
around the challenge and
the opportunities.
Go wide. Go deep. Creating a
robust understanding of
consumers’ needs by taking
different perspectives and using
different lenses, to open our
eyes to the future opportunities.
Creativity is hard-wired into our
process from beginning to end,
but this is where we power it up
with workshops that capitalise on
all the learning so far, and use it
as a springboard to create
transformative ideas.
We refine & prototype the best
ideas, giving them a chance to
live and breathe. Transformation
is a journey, not a destination.
We create roadmaps to help you
create new markets.
Every phase will transfer knowledge and embed a co-created innovation culture.
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11. We’re a distributed network
Wider context. Deeper expertise. The Sense Network provides more
worlds, more collisions, bigger transformations.
We’ve worked across:
35 80 55
languages
Our global network of can do individuals who want
to make things better and make better things. We
harness their energy and inspire them to work with
us to improve the products and services we all use.
www.thesensenetwork.com
world cities
countries
Chorus+Echo is our community of hand-picked
experts who cover a range of disciplines from art
to science.
www.chorusandecho.com

12. Find it interesting?
Get in touch.
+44 (0)20 7025 6040
hello@senseworldwide.com
@senseworldwide
Sense Worldwide
68/70 Wardour Street
London W1F 0TB
United Kingdom
T +44 (0)20 7025 6040
F +44 (0)20 7025 6041
E jeremy@senseworldwide.com
W www.senseworldwide.com