3. e-commerce needs to adapt to multi devices
Traffic is shifting to mobile
Example:
Mobile search across the world
Mobile is now a Strong buying channel
Example:
Thanksgiving / black Friday
2013
Avg. shopping
basket value on
Smartphones
mobile ecommerce
Traffic
110$
43%
Mobile Sales
26%
Belgium has a good Tablet adoption,
but is lagging on online Smartphones
usage
Internal Google Data
IBM Digital Analytics Benchmark
6. But maybe it’s not worth the effort…yet?
% of Google searches done on smartphones in Belgium
Source: Google Internal
Today we see that 10% of
Belgium searches are
done on a smartphone
7. But maybe it’s not worth the effort...yet?
% of website traffic via smartphones in Belgium
Source: Statcounter
Today we see that 7% of
Belgium traffic is via a
smartphone
8. But maybe it’s not worth the effort...yet?
% of conversions via smartphones in Belgium
For mobile optimized e-commerce
Today we see that 3% of
the conversions is
done by Smartphones
9. When Should you focus on smartphones?
Visits are lagging mobile searches by 6 months
PREDICTION 1
Summer 2014:
website traffic will be 10% smartphone driven
6 months
Conversions are lagging mobile searches
by 18 months
PREDICTION 2
Summer 2015:
Smartphones will generate 10%
of sales in Belgium
18 months
10. What can we learn from other countries?
% of Google searches on smartphones
Source: Google Internal
Belgium is a significant
laggard in mobile
adoption
11. What can we learn from other countries?
% of Google searches on smartphones
Source: Google Internal
But more advanced
countries can help us
model the mobile growth
12. What can we learn from other countries?
PREDICTION 3
2016:
1 out of 3 searches will be done on a smartphone
13. Where will your consumers be in 2020?
Today
2014
PREDICTION 1
website traffic will be 10% smartphone driven
PREDICTION 2
Smartphones will generate 10% of sales in Belgium
PREDICTION 3
1 out of 3 searches will be done on a smartphone
2015
2016
2017
2018
2019
2020