Measuring cross-media advertising | How to move away from the last click attribution?

•

0 gostou•840 visualizações

Measuring cross-media advertising | How to move away from the last click attribution?

How to move away
from the last click
attribution?
1

Hello! My name is Nicolas

I’m a coffee geek

and just a geek tout court

DATA

BUSINESS

INTERNET

Internet Switch

From Few Data ...

To Big Data

Really Big Data

Really Big Data

340.000+
retweets

Multiple Digital Channels

Multiple Digital Channels

15

Multiple Screens

Source: Google/Ipsos/Sterling, 2012

Multiple Screens

17

More Complex

What’s Next?

Visit Visitor

Conversion Paths
Previously

Conversion Paths
Now

Assisted Conversions

Attribution Modeling
Previously €€€

Attribution Modeling
Now €€€

Offline?

Offline Conversions
Now Test Ride

Offline Conversions

Market Standards: What model?

Technical Aspects: CRM integration?

Branding Impact: Emotional value?

Offline Media Role: It’s coming next?

Measuring cross-media advertising | How to move away from the last click attribution?

Mais conteúdo relacionado

Mais procurados

Digital dealer april 2010

Digital dealer april 2010

Digital dealer april 2010Social Media Marketing

Hvordan bygger man en digital onboarding service?

Hvordan bygger man en digital onboarding service?

Hvordan bygger man en digital onboarding service?1508 A/S

Damn-VR Technologies

Damn-VR Technologies

Damn-VR TechnologiesRahul Goyal

Effektiv Digital Organisation / Morgenbooster / 26. marts 2014

Effektiv Digital Organisation / Morgenbooster / 26. marts 2014

Effektiv Digital Organisation / Morgenbooster / 26. marts 20141508 A/S

The History of Call Tracking

The History of Call Tracking

The History of Call TrackingEvgeny Vlasov

Wards Dealer Business Ralph Paglia Article

Wards Dealer Business Ralph Paglia Article

Wards Dealer Business Ralph Paglia ArticleRalph Paglia

2011 Marketing Strategies for Direct Mail - the link to everything online

2011 Marketing Strategies for Direct Mail - the link to everything online

2011 Marketing Strategies for Direct Mail - the link to everything onlineQuantumDigital

The Digital Vision, Daniel Alegre, VP Asia Pacific and Japan, Google Inc

The Digital Vision, Daniel Alegre, VP Asia Pacific and Japan, Google Inc

The Digital Vision, Daniel Alegre, VP Asia Pacific and Japan, Google Inc Ad:tech

Alin chiriac, eficienta in Marketing Online

Alin chiriac, eficienta in Marketing Online

Alin chiriac, eficienta in Marketing OnlineAlin Chiriac

IS20G13 - Conversation Intelligence - Steven Laureys

IS20G13 - Conversation Intelligence - Steven Laureys

IS20G13 - Conversation Intelligence - Steven LaureysSean Bradley

Mais procurados (10)

Digital dealer april 2010

Digital dealer april 2010

Digital dealer april 2010

Hvordan bygger man en digital onboarding service?

Hvordan bygger man en digital onboarding service?

Hvordan bygger man en digital onboarding service?

Damn-VR Technologies

Damn-VR Technologies

Damn-VR Technologies

Effektiv Digital Organisation / Morgenbooster / 26. marts 2014

Effektiv Digital Organisation / Morgenbooster / 26. marts 2014

Effektiv Digital Organisation / Morgenbooster / 26. marts 2014

The History of Call Tracking

The History of Call Tracking

The History of Call Tracking

Wards Dealer Business Ralph Paglia Article

Wards Dealer Business Ralph Paglia Article

Wards Dealer Business Ralph Paglia Article

2011 Marketing Strategies for Direct Mail - the link to everything online

2011 Marketing Strategies for Direct Mail - the link to everything online

2011 Marketing Strategies for Direct Mail - the link to everything online

The Digital Vision, Daniel Alegre, VP Asia Pacific and Japan, Google Inc

The Digital Vision, Daniel Alegre, VP Asia Pacific and Japan, Google Inc

The Digital Vision, Daniel Alegre, VP Asia Pacific and Japan, Google Inc

Alin chiriac, eficienta in Marketing Online

Alin chiriac, eficienta in Marketing Online

Alin chiriac, eficienta in Marketing Online

IS20G13 - Conversation Intelligence - Steven Laureys

IS20G13 - Conversation Intelligence - Steven Laureys

IS20G13 - Conversation Intelligence - Steven Laureys

Destaque

Building Online Community For Business

Building Online Community For Business

Building Online Community For BusinessAutomotive Social Media Marketing Reputation Management

SearchLove Boston 2013_Annie Cushing_Take Credit where Credit's Due

SearchLove Boston 2013_Annie Cushing_Take Credit where Credit's Due

SearchLove Boston 2013_Annie Cushing_Take Credit where Credit's DueDistilled

Advanced Retargeting Tactics

Advanced Retargeting Tactics

Advanced Retargeting TacticsAffiliate Summit

Welcoming back customers retargeting for ecommerce

Welcoming back customers retargeting for ecommerce

Welcoming back customers retargeting for ecommerceYandex-adv-en

Thoughts on the Sharing Economy

Thoughts on the Sharing Economy

Thoughts on the Sharing Economyyogimahendra

PPC Attribution: Bury The Last Click And Move On

PPC Attribution: Bury The Last Click And Move On

PPC Attribution: Bury The Last Click And Move OnHanapin Marketing

A Roadmap to Building Online Community

A Roadmap to Building Online Community

A Roadmap to Building Online CommunityLeader Networks

Community Building Online

Community Building Online

Community Building OnlineVbout.com

What is Retargeting?

What is Retargeting?

What is Retargeting?Rebecca Daneault

Inspiring Route - Sharing Economy & Collaborative Consumption

Inspiring Route - Sharing Economy & Collaborative Consumption

Inspiring Route - Sharing Economy & Collaborative ConsumptionMarket Revolution

What Drives the Sharing Economy?

What Drives the Sharing Economy?

What Drives the Sharing Economy?Matthias Schrader

What is Inbound Marketing?

What is Inbound Marketing?

What is Inbound Marketing?HubSpot

Destaque (12)

Building Online Community For Business

Building Online Community For Business

Building Online Community For Business

SearchLove Boston 2013_Annie Cushing_Take Credit where Credit's Due

SearchLove Boston 2013_Annie Cushing_Take Credit where Credit's Due

SearchLove Boston 2013_Annie Cushing_Take Credit where Credit's Due

Advanced Retargeting Tactics

Advanced Retargeting Tactics

Advanced Retargeting Tactics

Welcoming back customers retargeting for ecommerce

Welcoming back customers retargeting for ecommerce

Welcoming back customers retargeting for ecommerce

Thoughts on the Sharing Economy

Thoughts on the Sharing Economy

Thoughts on the Sharing Economy

PPC Attribution: Bury The Last Click And Move On

PPC Attribution: Bury The Last Click And Move On

PPC Attribution: Bury The Last Click And Move On

A Roadmap to Building Online Community

A Roadmap to Building Online Community

A Roadmap to Building Online Community

Community Building Online

Community Building Online

Community Building Online

What is Retargeting?

What is Retargeting?

What is Retargeting?

Inspiring Route - Sharing Economy & Collaborative Consumption

Inspiring Route - Sharing Economy & Collaborative Consumption

Inspiring Route - Sharing Economy & Collaborative Consumption

What Drives the Sharing Economy?

What Drives the Sharing Economy?

What Drives the Sharing Economy?

What is Inbound Marketing?

What is Inbound Marketing?

What is Inbound Marketing?

Semelhante a Measuring cross-media advertising | How to move away from the last click attribution?

Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018

Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018

Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018ecommcongress

Digital is dead

Digital is dead

Digital is deadKai Platschke

Using Social Media to Start Conversations

Using Social Media to Start Conversations

Using Social Media to Start ConversationsAtlas Integrated

Brand search a case for attributionResortsandLodges.com

Using Social Media to Measure Economic Development Success

Using Social Media to Measure Economic Development Success

Using Social Media to Measure Economic Development SuccessAtlas Integrated

Measuring the Impact of Digital Marketing

Measuring the Impact of Digital Marketing

Measuring the Impact of Digital MarketingCRM Metrix - MetrixLab

Megatrends for sales organizations

Megatrends for sales organizations

Megatrends for sales organizationsMcKinsey on Marketing & Sales

Driving Digital Performance: Data—The Fuel Injection!

Driving Digital Performance: Data—The Fuel Injection!

Driving Digital Performance: Data—The Fuel Injection!Vivastream

They LEAD or we DIE - SEMPL 15

They LEAD or we DIE - SEMPL 15

They LEAD or we DIE - SEMPL 15Red Orbit digital marketing

Analysis with no web analyst on board 2012

Analysis with no web analyst on board 2012

Analysis with no web analyst on board 2012Ionmoon

The Future of Digital Marketing is Context-Driven

The Future of Digital Marketing is Context-Driven

The Future of Digital Marketing is Context-DrivenAcquia

Driving Digital Performance: Data—The Fuel Injection!

Driving Digital Performance: Data—The Fuel Injection!

Driving Digital Performance: Data—The Fuel Injection!Vivastream

Digital Predictions, 2010 and Beyond

Digital Predictions, 2010 and Beyond

Digital Predictions, 2010 and BeyondDan Dooley

Internet Marketing Circa 2000

Internet Marketing Circa 2000

Internet Marketing Circa 2000Leigh Himel

The next big wave of digital disruption for consumers

The next big wave of digital disruption for consumers

The next big wave of digital disruption for consumersWard Hemeryck

Be where consumers are looking

Be where consumers are looking

Be where consumers are lookingSemetis

Attribution and ROI Measurement

Attribution and ROI Measurement

Attribution and ROI MeasurementEncore Media Metrics

The Web Untangled

The Web Untangled

The Web UntangledChartered Institute of Marketing Essex

What Do We Sell?, by Chris Brown, Shawn Pierce

What Do We Sell?, by Chris Brown, Shawn Pierce

What Do We Sell?, by Chris Brown, Shawn PierceStephen Nold

What's Next: Digital Transformation

What's Next: Digital Transformation

What's Next: Digital TransformationOgilvy Consulting

Semelhante a Measuring cross-media advertising | How to move away from the last click attribution? (20)

Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018

Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018

Past meets future in e-commerce - Lyubomir Cholakov @ eCommCongress 2018

Digital is dead

Digital is dead

Digital is dead

Using Social Media to Start Conversations

Using Social Media to Start Conversations

Using Social Media to Start Conversations

Brand search a case for attribution

Using Social Media to Measure Economic Development Success

Using Social Media to Measure Economic Development Success

Using Social Media to Measure Economic Development Success

Measuring the Impact of Digital Marketing

Measuring the Impact of Digital Marketing

Measuring the Impact of Digital Marketing

Megatrends for sales organizations

Megatrends for sales organizations

Megatrends for sales organizations

Driving Digital Performance: Data—The Fuel Injection!

Driving Digital Performance: Data—The Fuel Injection!

Driving Digital Performance: Data—The Fuel Injection!

They LEAD or we DIE - SEMPL 15

They LEAD or we DIE - SEMPL 15

They LEAD or we DIE - SEMPL 15

Analysis with no web analyst on board 2012

Analysis with no web analyst on board 2012

Analysis with no web analyst on board 2012

The Future of Digital Marketing is Context-Driven

The Future of Digital Marketing is Context-Driven

The Future of Digital Marketing is Context-Driven

Driving Digital Performance: Data—The Fuel Injection!

Driving Digital Performance: Data—The Fuel Injection!

Driving Digital Performance: Data—The Fuel Injection!

Digital Predictions, 2010 and Beyond

Digital Predictions, 2010 and Beyond

Digital Predictions, 2010 and Beyond

Internet Marketing Circa 2000

Internet Marketing Circa 2000

Internet Marketing Circa 2000

The next big wave of digital disruption for consumers

The next big wave of digital disruption for consumers

The next big wave of digital disruption for consumers

Be where consumers are looking

Be where consumers are looking

Be where consumers are looking

Attribution and ROI Measurement

Attribution and ROI Measurement

Attribution and ROI Measurement

The Web Untangled

The Web Untangled

The Web Untangled

What Do We Sell?, by Chris Brown, Shawn Pierce

What Do We Sell?, by Chris Brown, Shawn Pierce

What Do We Sell?, by Chris Brown, Shawn Pierce

What's Next: Digital Transformation

What's Next: Digital Transformation

What's Next: Digital Transformation

Mais de Semetis

The Data Opportunity - Make data your best asset

The Data Opportunity - Make data your best asset

The Data Opportunity - Make data your best assetSemetis

The Data Opportunity - Rock your data with Segment.com

The Data Opportunity - Rock your data with Segment.com

The Data Opportunity - Rock your data with Segment.comSemetis

The Data Opportunity - Good Morning Data !

The Data Opportunity - Good Morning Data !

The Data Opportunity - Good Morning Data !Semetis

User-Centric Event: 5. How TORFS has leveraged technology to apply user-centr...

User-Centric Event: 5. How TORFS has leveraged technology to apply user-centr...

User-Centric Event: 5. How TORFS has leveraged technology to apply user-centr...Semetis

User-Centric Event 6. How Moto-Baron capitalized on Google newest tools (Geof...

User-Centric Event 6. How Moto-Baron capitalized on Google newest tools (Geof...

User-Centric Event 6. How Moto-Baron capitalized on Google newest tools (Geof...Semetis

User-Centric Event 4. User-Centric Consolidated Data (Stephane-Sylvain)

User-Centric Event 4. User-Centric Consolidated Data (Stephane-Sylvain)

User-Centric Event 4. User-Centric Consolidated Data (Stephane-Sylvain)Semetis

User centric event 3. Where will your consumers be in 2020 (Elie from Google)

User centric event 3. Where will your consumers be in 2020 (Elie from Google)

User centric event 3. Where will your consumers be in 2020 (Elie from Google)Semetis

User-Centric Event 2. Consumer behavior touch points (Stephanie from Space)

User-Centric Event 2. Consumer behavior touch points (Stephanie from Space)

User-Centric Event 2. Consumer behavior touch points (Stephanie from Space)Semetis

User-Centric Event: 1. Understand User-Centric Approach (Nicolas)

User-Centric Event: 1. Understand User-Centric Approach (Nicolas)

User-Centric Event: 1. Understand User-Centric Approach (Nicolas)Semetis

Search University 2013 - Semetis Presentation: Should I stop advertising on S...

Search University 2013 - Semetis Presentation: Should I stop advertising on S...

Search University 2013 - Semetis Presentation: Should I stop advertising on S...Semetis

GABC 2013: Semetis Presentation: Branding and offline with GA multi-channel a...

GABC 2013: Semetis Presentation: Branding and offline with GA multi-channel a...

GABC 2013: Semetis Presentation: Branding and offline with GA multi-channel a...Semetis

GABC 2013 - Semetis Presentation: Your web presence revealed with Google Anal...

GABC 2013 - Semetis Presentation: Your web presence revealed with Google Anal...

GABC 2013 - Semetis Presentation: Your web presence revealed with Google Anal...Semetis

Online and Offline Advertising Intro

Online and Offline Advertising Intro

Online and Offline Advertising IntroSemetis

Management Course Solvay BA2 April 2013

Management Course Solvay BA2 April 2013

Management Course Solvay BA2 April 2013Semetis

Microsoft on How technology empowers marketing at Solvay

Microsoft on How technology empowers marketing at Solvay

Microsoft on How technology empowers marketing at SolvaySemetis

When consulting meets digital marketing: a case study

When consulting meets digital marketing: a case study

When consulting meets digital marketing: a case studySemetis

Google on How technology empowers marketing at Solvay

Google on How technology empowers marketing at Solvay

Google on How technology empowers marketing at SolvaySemetis

How to build a strong online brand leveraging TV, a MAP/M6 CaseSemetis

eCRM: How to build strong customer relations with Re(al-time)Marketing

eCRM: How to build strong customer relations with Re(al-time)Marketing

eCRM: How to build strong customer relations with Re(al-time)MarketingSemetis

Tips & Tricks to better integrate your offline and online marketing efforts

Tips & Tricks to better integrate your offline and online marketing efforts

Tips & Tricks to better integrate your offline and online marketing effortsSemetis

Mais de Semetis (20)

The Data Opportunity - Make data your best asset

The Data Opportunity - Make data your best asset

The Data Opportunity - Make data your best asset

The Data Opportunity - Rock your data with Segment.com

The Data Opportunity - Rock your data with Segment.com

The Data Opportunity - Rock your data with Segment.com

The Data Opportunity - Good Morning Data !

The Data Opportunity - Good Morning Data !

The Data Opportunity - Good Morning Data !

User-Centric Event: 5. How TORFS has leveraged technology to apply user-centr...

User-Centric Event: 5. How TORFS has leveraged technology to apply user-centr...

User-Centric Event: 5. How TORFS has leveraged technology to apply user-centr...

User-Centric Event 6. How Moto-Baron capitalized on Google newest tools (Geof...

User-Centric Event 6. How Moto-Baron capitalized on Google newest tools (Geof...

User-Centric Event 6. How Moto-Baron capitalized on Google newest tools (Geof...

User-Centric Event 4. User-Centric Consolidated Data (Stephane-Sylvain)

User-Centric Event 4. User-Centric Consolidated Data (Stephane-Sylvain)

User-Centric Event 4. User-Centric Consolidated Data (Stephane-Sylvain)

User centric event 3. Where will your consumers be in 2020 (Elie from Google)

User centric event 3. Where will your consumers be in 2020 (Elie from Google)

User centric event 3. Where will your consumers be in 2020 (Elie from Google)

User-Centric Event 2. Consumer behavior touch points (Stephanie from Space)

User-Centric Event 2. Consumer behavior touch points (Stephanie from Space)

User-Centric Event 2. Consumer behavior touch points (Stephanie from Space)

User-Centric Event: 1. Understand User-Centric Approach (Nicolas)

User-Centric Event: 1. Understand User-Centric Approach (Nicolas)

User-Centric Event: 1. Understand User-Centric Approach (Nicolas)

Search University 2013 - Semetis Presentation: Should I stop advertising on S...

Search University 2013 - Semetis Presentation: Should I stop advertising on S...

Search University 2013 - Semetis Presentation: Should I stop advertising on S...

GABC 2013: Semetis Presentation: Branding and offline with GA multi-channel a...

GABC 2013: Semetis Presentation: Branding and offline with GA multi-channel a...

GABC 2013: Semetis Presentation: Branding and offline with GA multi-channel a...

GABC 2013 - Semetis Presentation: Your web presence revealed with Google Anal...

GABC 2013 - Semetis Presentation: Your web presence revealed with Google Anal...

GABC 2013 - Semetis Presentation: Your web presence revealed with Google Anal...

Online and Offline Advertising Intro

Online and Offline Advertising Intro

Online and Offline Advertising Intro

Management Course Solvay BA2 April 2013

Management Course Solvay BA2 April 2013

Management Course Solvay BA2 April 2013

Microsoft on How technology empowers marketing at Solvay

Microsoft on How technology empowers marketing at Solvay

Microsoft on How technology empowers marketing at Solvay

When consulting meets digital marketing: a case study

When consulting meets digital marketing: a case study

When consulting meets digital marketing: a case study

Google on How technology empowers marketing at Solvay

Google on How technology empowers marketing at Solvay

Google on How technology empowers marketing at Solvay

How to build a strong online brand leveraging TV, a MAP/M6 Case

eCRM: How to build strong customer relations with Re(al-time)Marketing

eCRM: How to build strong customer relations with Re(al-time)Marketing

eCRM: How to build strong customer relations with Re(al-time)Marketing

Tips & Tricks to better integrate your offline and online marketing efforts

Tips & Tricks to better integrate your offline and online marketing efforts

Tips & Tricks to better integrate your offline and online marketing efforts

Último

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays

Advantages of Hiring UIUX Design Service Providers for Your Business

Advantages of Hiring UIUX Design Service Providers for Your Business

Advantages of Hiring UIUX Design Service Providers for Your BusinessPixlogix Infotech

How to Troubleshoot Apps for the Modern Connected Worker

How to Troubleshoot Apps for the Modern Connected Worker

How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes

What Are The Drone Anti-jamming Systems Technology?

What Are The Drone Anti-jamming Systems Technology?

What Are The Drone Anti-jamming Systems Technology?Antenna Manufacturer Coco

Histor y of HAM Radio presentation slide

Histor y of HAM Radio presentation slide

Histor y of HAM Radio presentation slidevu2urc

Axa Assurance Maroc - Insurer Innovation Award 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia

🐬 The future of MySQL is Postgres 🐘

🐬 The future of MySQL is Postgres 🐘

🐬 The future of MySQL is Postgres 🐘RTylerCroy

Real Time Object Detection Using Open CV

Real Time Object Detection Using Open CV

Real Time Object Detection Using Open CVKhem

How to convert PDF to text with Nanonets

How to convert PDF to text with Nanonets

How to convert PDF to text with Nanonetsnaman860154

08448380779 Call Girls In Greater Kailash - I Women Seeking Men

08448380779 Call Girls In Greater Kailash - I Women Seeking Men

08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls

Automating Google Workspace (GWS) & more with Apps Script

Automating Google Workspace (GWS) & more with Apps Script

Automating Google Workspace (GWS) & more with Apps Scriptwesley chun

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men

08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc

Slack Application Development 101 Slides

Slack Application Development 101 Slides

Slack Application Development 101 Slidespraypatel2

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal

08448380779 Call Girls In Friends Colony Women Seeking Men

08448380779 Call Girls In Friends Colony Women Seeking Men

08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge

Último (20)

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Advantages of Hiring UIUX Design Service Providers for Your Business

Advantages of Hiring UIUX Design Service Providers for Your Business

Advantages of Hiring UIUX Design Service Providers for Your Business

How to Troubleshoot Apps for the Modern Connected Worker

How to Troubleshoot Apps for the Modern Connected Worker

How to Troubleshoot Apps for the Modern Connected Worker

What Are The Drone Anti-jamming Systems Technology?

What Are The Drone Anti-jamming Systems Technology?

What Are The Drone Anti-jamming Systems Technology?

Histor y of HAM Radio presentation slide

Histor y of HAM Radio presentation slide

Histor y of HAM Radio presentation slide

Axa Assurance Maroc - Insurer Innovation Award 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...

🐬 The future of MySQL is Postgres 🐘

🐬 The future of MySQL is Postgres 🐘

🐬 The future of MySQL is Postgres 🐘

Real Time Object Detection Using Open CV

Real Time Object Detection Using Open CV

Real Time Object Detection Using Open CV

How to convert PDF to text with Nanonets

How to convert PDF to text with Nanonets

How to convert PDF to text with Nanonets

08448380779 Call Girls In Greater Kailash - I Women Seeking Men

08448380779 Call Girls In Greater Kailash - I Women Seeking Men

08448380779 Call Girls In Greater Kailash - I Women Seeking Men

Automating Google Workspace (GWS) & more with Apps Script

Automating Google Workspace (GWS) & more with Apps Script

Automating Google Workspace (GWS) & more with Apps Script

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

Slack Application Development 101 Slides

Slack Application Development 101 Slides

Slack Application Development 101 Slides

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

08448380779 Call Girls In Friends Colony Women Seeking Men

08448380779 Call Girls In Friends Colony Women Seeking Men

08448380779 Call Girls In Friends Colony Women Seeking Men

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

Measuring cross-media advertising | How to move away from the last click attribution?

1. How to move away from the last click attribution? 1

3. Hello! My name is Nicolas

4. I’m a coffee geek

5. and just a geek tout court

9. Internet Switch

10. From Few Data ...

11. To Big Data

12. Really Big Data

13. Really Big Data 340.000+ retweets

14. Multiple Digital Channels

15. Multiple Digital Channels 15

16. Multiple Screens Source: Google/Ipsos/Sterling, 2012

17. Multiple Screens 17

18. More Complex

19. What’s Next? Visit Visitor

20. Conversion Paths Previously

21. Conversion Paths Now

22. Assisted Conversions

23. Attribution Modeling Previously €€€

24. Attribution Modeling Now €€€

26. Offline Conversions Now Test Ride

27. Offline Conversions

28. Market Standards: What model? Technical Aspects: CRM integration? Branding Impact: Emotional value? Offline Media Role: It’s coming next?