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Analysis	
  of	
  reac1ons	
  to	
  the	
  	
  
  Cypriot	
  banking	
  crisis	
  

        Alkis	
  Papadopoullos	
  
         Founder	
  and	
  CTO	
  

                  2013-­‐04-­‐02	
  


         Semeon	
  Proprietary	
  and	
  Confiden1al	
     ©	
  Semeon	
  	
  2013	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  1	
  
Timeline	
  of	
  Feedback	
  
                                                                      Data	
  was	
  gathered	
  over	
  
                                                                      a	
  20	
  day	
  period	
  prior	
  to	
  
                                                                      and	
  following	
  the	
  deal	
  
                                                                      struck	
  between	
  Cyprus	
  
                                                                      and	
  the	
  EU.	
  
                                                                      Predominantly	
  
                                                                      nega1ve	
  feedback	
  
                                                                      rapidly	
  spikes	
  across	
  all	
  
                                                                      sources	
  as	
  we	
  plunge	
  
                                                                      into	
  the	
  crisis,	
  and	
  
                                                                      abates	
  very	
  quickly	
  as	
  a	
  
                                                                      resolu1on	
  materializes.	
  
                                                                      This	
  is	
  likely	
  due	
  to	
  
                                                                      mild	
  popular	
  reac1on	
  
                                                                      (compared	
  to	
  Greece	
  
                                                                      for	
  example,	
  post	
  
                                                                      resolu1on).	
  

                     Semeon	
  Proprietary	
  and	
  Confiden1al	
                                            2	
  
Overall	
  Sen4ment	
  of	
  Feedback	
  

                                                            Feedback	
  was	
  largely	
  
                                                            nega1ve	
  as	
  economic	
  
                                                            analysts	
  and	
  pundits	
  were	
  
                                                            nega1ve	
  on	
  euro-­‐zone	
  
                                                            handling	
  of	
  the	
  crisis,	
  
                                                            Russia	
  and	
  Cypriot	
  ci1zens	
  
                                                            were	
  angered	
  by	
  the	
  
                                                            situa1on,	
  and	
  overall	
  fear	
  
                                                            of	
  plunging	
  into	
  yet	
  
                                                            another	
  complicated	
  debt	
  
                                                            refinancing	
  crisis	
  in	
  
                                                            Europe.	
  




                    Semeon	
  Proprietary	
  and	
  Confiden1al	
                                 3	
  
Key	
  themes	
  associated	
  to	
  Cyprus	
  
Top	
  10	
  themes	
  and,	
  to	
  the	
  
right,	
  those	
  very	
  closely	
  
linked	
  to	
  the	
  men1ons	
  of	
  
the	
  Cypriot	
  banking	
  crisis.	
  




                                           Semeon	
  Proprietary	
  and	
  Confiden1al	
     4	
  
Breadth	
  of	
  concepts	
  discussed	
  online	
  




                     Semeon	
  Proprietary	
  and	
  Confiden1al	
     5	
  
Varying	
  viewpoints	
  about	
  Cyprus	
  




 An	
  ordered	
  list	
  of	
  dominant	
  ideas	
  men1oned	
  in	
  English	
  show	
  all	
  the	
  key	
  themes	
  that	
  dominated	
  news	
  and	
  
 social	
  media,	
  from	
  the	
  ini1al	
  rejec1on	
  of	
  the	
  bailout	
  terms,	
  the	
  key	
  players,	
  and	
  details	
  of	
  final	
  terms.	
  

                                                          Semeon	
  Proprietary	
  and	
  Confiden1al	
                                                             6	
  
Most	
  important	
  sources	
  of	
  feedback	
  




                      Semeon	
  Proprietary	
  and	
  Confiden1al	
     7	
  
Influen4al	
  posters	
  




                    Semeon	
  Proprietary	
  and	
  Confiden1al	
     8	
  
Contact	
  us	
  if	
  you	
  would	
  like	
  to	
  learn	
  more	
  
about	
  Semeon	
  Analy4cs	
  or	
  to	
  obtain	
  the	
  
French	
  version	
  of	
  this	
  report	
  

info@semeon.com	
  
+1	
  514	
  861-­‐9255	
  




                              Semeon	
  Proprietary	
  and	
  Confiden1al	
     9	
  

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Cypriot banking crisis social media drill down

  • 1. Analysis  of  reac1ons  to  the     Cypriot  banking  crisis   Alkis  Papadopoullos   Founder  and  CTO   2013-­‐04-­‐02   Semeon  Proprietary  and  Confiden1al   ©  Semeon    2013                          1  
  • 2. Timeline  of  Feedback   Data  was  gathered  over   a  20  day  period  prior  to   and  following  the  deal   struck  between  Cyprus   and  the  EU.   Predominantly   nega1ve  feedback   rapidly  spikes  across  all   sources  as  we  plunge   into  the  crisis,  and   abates  very  quickly  as  a   resolu1on  materializes.   This  is  likely  due  to   mild  popular  reac1on   (compared  to  Greece   for  example,  post   resolu1on).   Semeon  Proprietary  and  Confiden1al   2  
  • 3. Overall  Sen4ment  of  Feedback   Feedback  was  largely   nega1ve  as  economic   analysts  and  pundits  were   nega1ve  on  euro-­‐zone   handling  of  the  crisis,   Russia  and  Cypriot  ci1zens   were  angered  by  the   situa1on,  and  overall  fear   of  plunging  into  yet   another  complicated  debt   refinancing  crisis  in   Europe.   Semeon  Proprietary  and  Confiden1al   3  
  • 4. Key  themes  associated  to  Cyprus   Top  10  themes  and,  to  the   right,  those  very  closely   linked  to  the  men1ons  of   the  Cypriot  banking  crisis.   Semeon  Proprietary  and  Confiden1al   4  
  • 5. Breadth  of  concepts  discussed  online   Semeon  Proprietary  and  Confiden1al   5  
  • 6. Varying  viewpoints  about  Cyprus   An  ordered  list  of  dominant  ideas  men1oned  in  English  show  all  the  key  themes  that  dominated  news  and   social  media,  from  the  ini1al  rejec1on  of  the  bailout  terms,  the  key  players,  and  details  of  final  terms.   Semeon  Proprietary  and  Confiden1al   6  
  • 7. Most  important  sources  of  feedback   Semeon  Proprietary  and  Confiden1al   7  
  • 8. Influen4al  posters   Semeon  Proprietary  and  Confiden1al   8  
  • 9. Contact  us  if  you  would  like  to  learn  more   about  Semeon  Analy4cs  or  to  obtain  the   French  version  of  this  report   info@semeon.com   +1  514  861-­‐9255   Semeon  Proprietary  and  Confiden1al   9