1. UKRAINIAN PARTIES
IN PRESS AND E-NEWS
01.08.2012 - 10.10.2012
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2. Table of Contents
Research Summary ................................................................................................................................................................................ 3
Ukrainian Printed Media Analysis .......................................................................................................................................................... 5
Ukrainian Printed Media (Newspapers) Analysis .................................................................................................................................... 6
E-News Share of Voice ........................................................................................................................................................................... 8
Volume in TOP 20 E-News .................................................................................................................................................................... 11
Share of Voice in TOP 20 E-News ......................................................................................................................................................... 12
Entity Level Sentiment ......................................................................................................................................................................... 13
Criticism ............................................................................................................................................................................................... 14
Party of Regions ................................................................................................................................................................................... 15
Sentiment of Party of Regions Speaker’s Statements........................................................................................................................... 17
United Opposition ................................................................................................................................................................................ 18
Sentiment of United Opposition Speaker’s Statements ....................................................................................................................... 20
Communist Party of Ukraine ................................................................................................................................................................ 21
Sentiment of Communist Party Speakers Statements .......................................................................................................................... 23
Ukrainian Democratic Alliance for Reform Vitaliy Klychko ................................................................................................................... 24
Sentiment of UDAR Speakers Statements ............................................................................................................................................ 26
Party Ukraine – Forward! ..................................................................................................................................................................... 27
Sentiment of Ukraine Forward Speakers Statements ........................................................................................................................... 29
People's Union Our Ukraine ................................................................................................................................................................. 30
Sentiment of Our Ukraine Speakers Statements .................................................................................................................................. 32
All-Ukrainian Union Freedom ............................................................................................................................................................... 33
Sentiment of Freedom Speakers Statements ....................................................................................................................................... 35
Summary & Key Statistics..................................................................................................................................................................... 36
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3. Research Summary
Analyze presence of Party of Regions, All-Ukrainian Union Fatherland (United Opposition), People's Union "Our Ukraine", Communist Party of
Ukraine, Party Ukraine – Forward!, All-Ukrainian Union "Freedom", Ukrainian Democratic Alliance for Reform Vitaliy Klychko in press and online
media (qualitative and quantitative analysis).
Objects, Field of Research
Objects of research Field of research Research period Geography
Party of Regions Online Media August 1, 2012 – October 10, UA
All-Ukrainian Union Fatherland (United
Opposition) Printing Press 2012
People's Union "Our Ukraine"
Communist Party of Ukraine
Party "Ukraine – Forward!"
All-Ukrainian Union "Freedom"
Ukrainian Democratic Alliance for Reform
Vitaliy Klychko
Methodology
Data collected through online media was analyzed by quantitative and qualitative methods, including such parameters as
number of mentions in various online media and sentiments (positive, negative or neutral).
The way to obtain the most relevant and complete selection of mentions to the desired subject of research were set
up and configured for accurate detection of mentions keywords and stop-words. The study was conducted via monitoring
system «SemanticForce».
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4. PRINTED MEDIA ANALYSIS
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5. Ukrainian Printed Media Analysis
List of sources
1 2000 13 Zerkalo Nedeli
2 Kyiv Post 14 Izvestia Ukraine
3 Arguments and Facts in Ukraine 15 Publichnie Lyudi
4 Vechernie Vesti 16 Robitnicha Gazeta
5 Gazeta po-ukrainsky 17 Segodnya
6 Delovaya Stolitsa 18 Silski Visti
7 Den 19 Ukrayina Moloda
8 Dengi 20 Fakty i Kommentarii
9 Comments 21 Focus
10 Kommersant-Ukraine 22 Ekonomicheskie Izvestiya
11 Companion 23 Ekspert-Ukraina
12 Komsomolskaya Pravda in Ukraine
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6. Ukrainian Printed Media (Newspapers) Analysis
Most frequently mentioned in press - the
Party of Regions with 2024 publications
during reporting period.
Second place taken by All-Ukrainian Union
Fatherland (United Opposition), which
was mentioned in 959 articles.
Integrally, the number of references of
opposition is 3216 entries.
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7. E-NEWS: QUANTITATIVE ANALYSIS
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8. E-News Share of Voice
Number of Number of Leader in online news by the number of
publications publications mentions with significant margin is the
Name of political party
(with (without Party of Regions - 44,042 articles total.
duplicates) duplicates) The share of the media presence of the
party in the general data (no duplicates)
Party of Regions 88107 44042
to 7 parties is 45%.
Communist Party of Ukraine 27697 15006
The total volume of mentions of
All-Ukrainian Union "Freedom" 15118 10344 opposition parties including the
Ukrainian Democratic Alliance for Communist Party of Ukraine - 55% of
Reform Vitaliy Klychko
20316 10106 the total range or 53,692 publications
without duplicates.
United Opposition 21986 9356
Party "Ukraine – Forward!" 12354 5603
People's Union "Our Ukraine" 6863 3277
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9. E-News Share of Voice
Mentions Parties with Duplicates Mentions Parties without Duplicates
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10. E-NEWS: QUALITATIVE ANALYSIS
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11. Volume in TOP 20 E-News
List of Online News Sources Being Analyzed
1 Korrespondent 11 Bagnet Sites were chosen basing on
2 Censor.net 12 UTRO.UA Bigmir.net traffic ratings.
3 Segodnya 13 FROM-UA
4 GAZETA.UA 14 URA-inform
5 ForUm 15 Fraza.ua
6 LB.ua 16 GolosUA
7 Unn.com.ua 17 MIGnews.com.ua
8 Unian 18 Interfax-Ukraine
9 COMMENTS.UA 19 Pravda.com.ua
10 Vsyapravda 20 Glavcom
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12. Share of Voice in TOP 20 E-News
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13. Entity Level Sentiment
For the Party of Regions share of positive and negative articles 5% positive and 24% negative.
For the United Opposition share of positive and negative mentions - 7% and 8% respectively.
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14. Criticism
Party of Regions more often
than their opponents, is
mentioned in the context of
punctuated criticism of
journalists, experts,
representatives of other
political forces - 19% of the
overall volume.
For the All-Ukrainian Union
Fatherland (United Opposition)
indicator accentuated criticism
against them is 7%.
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15. Party of Regions
Categories Sentiment by Categories
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16. Party of Regions
Sentiment by Sources
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17. Sentiment of Party of Regions Speaker’s Statements
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18. United Opposition
Categories Sentiment by Categories
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19. United Opposition
Sentiment by Sources
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20. Sentiment of United Opposition Speaker’s Statements
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21. Communist Party of Ukraine
Categories Sentiment by Categories
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22. Communist Party of Ukraine
Sentiment by Sources
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23. Sentiment of Communist Party Speakers Statements
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24. Ukrainian Democratic Alliance for Reform Vitaliy Klychko
Categories Sentiment by Categories
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25. Ukrainian Democratic Alliance for Reform Vitaliy Klychko
Sentiment by Sources
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26. Sentiment of UDAR Speakers Statements
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27. Party Ukraine – Forward!
Categories Sentiment by Categories
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28. Party Ukraine – Forward!
Sentiment by Sources
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29. Sentiment of Ukraine Forward Speakers Statements
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30. People's Union Our Ukraine
Categories Sentiment by Categories
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31. People's Union Our Ukraine
Top Sources Sentiment
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32. Sentiment of Our Ukraine Speakers Statements
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33. All-Ukrainian Union Freedom
Categories Sentiment by Categories
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34. All-Ukrainian Union Freedom
Sentiment by Sources
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35. Sentiment of Freedom Speakers Statements
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36. Summary & Key Statistics
Analyzed the information field in the segments of the print and online media for seven key parties: Party of Regions, All-
Ukrainian Union Fatherland (United Opposition), People's Union "Our Ukraine", Communist Party of Ukraine, Party Ukraine
– Forward!, All-Ukrainian Union "Freedom", Ukrainian Democratic Alliance for Reform Vitaliy Klychko. The study period is
taken from 1 August to 10 October 2012. In the print media favorite most frequently mentioned - Party of Regions with
2024 publications. In second place - Ukrainian Union Fatherland (United Opposition), which was mentioned in 959 articles.
Together, the number of references to the power of opposition parties is 3216 entries.
In the segment of online media leader by the number of mentions with a significant margin is the Party of Regions - 44,042
posts. The share of the media presence of the party in the general data (no duplicates) to 7 parties is 45%. The total
volume of mentions of opposition parties including the Communist Party of Ukraine - 55% of the total range or 53,692
publications without duplicates.
TOP 20 Ukrainian online media sources were preselected for the qualitative analysis. According to the study it can be
concluded that Party of Regions is being most frequently specified in negative context. In general, the array is fixed 5% of
positive mentions and 24% negative. For the All-Ukrainian Union Fatherland (United Opposition) share of positive and
negative mentions of 7% and 8% respectively. Party of Regions more often than their opponents, is mentioned in the
context of punctuated criticism of journalists, experts, representatives of other political forces - 19% of the mentioning. For
the All-Ukrainian Union Fatherland (United Opposition) indicator of accentuated criticism against them is 7%.
Typical is distribution of sentiment in the statements of speakers of the Party of Regions and the All-Ukrainian Union
Fatherland (United Opposition). Key context of the statement from the Party of Regions were the achievements and
initiatives of the party, the government - 125 positive references. The discourse of the All-Ukrainian Union Fatherland
(United Opposition) speakers built mostly on criticizing actions of the Party of Regions and its members - 172 mentions. At
the same time, the Party of Regions spoke negatively about the All-Ukrainian Union Fatherland (United Opposition)in 49
comments.
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