How to create a social media strategy

The Truth About Social Media
For Professional Conference Organisers

Thursday, 6 December 12

Tweet Tweet

@Selina_Power
@PCOASN

Event Hashtag
#PCO2012


Friends Family

Work Colleagues
Target Employee

Adam

Adam’s Friend

Launch Party


I had a goal and a strategy
and when I was not reaching my goal
I changed tact.

This is the key: A ﬂexible Social
Media Strategy


What is your story?


Social Media in one word

Will it blend?

Share


1 Billion Active Users X 140 140 Billion
=
friend connections Friend connections

SHARE & RETWEET


Give A Backstage Pass to Fans

Set up Google Alerts

Find your potential clients

www.tweepz.com

www.aussietwittersearch.com


Have an event hashtag eg: #PCO2012

Interview your speakers on Twitter

Do a best Tweet competition / or best TwitPic competition

Do a last minute ticket give away.

Make an eBook from the event tweets.

Live tweet key takeaways from your conference

Twitter for Events

Read Your Tweets!

Ask your fans what they want!

Could Pinterest be for you?

Connect Instagram to Twitter

How would you deal with this comment?

Reza Borgin says “Can’t believe I paid for this stupid conference. I will
never get this time back thanks!”

Question


Reza Borgin says “I hope your receptionist does not fall down the stairs and
break her neck. Just saying.”

Question


Reza Borgin says “[company name] has the worst service. And that b***h
receptionist should be ﬁred, do your self a favour!”

Question

Search for LinkedIn Groups

Use LinkedIn Events

Share your presentations

Google Authorship

Emails = a bowl of rice
Twitter = 6 grains of rice
Facebook = 2 grains of rice

Email Marketing is still king

Filter By
Gender Location Demographics Likes and Interests

Education and work

Facebook Advertising

Event Blogging

Think outside of the box

Question Time

Have Fun

Create Social Media Strategy
For Professional Conference Organisers


What is your Social Media Goal?
Brand Recognition

Ticket Sales

More Sponsors

Form a community of like minded people

Market research


How will you measure Success?
20% Facebook community growth per month

Growth in ticket sales

More Sponsors

Number of retweets per month

Heighten website trafﬁc?


When is your deadline

Measure your goal regulary to ensure you are on track.

This is your key to a ﬂexible social media strategy!


Who are you key target client / customer
Who are they? Age
Relationship Status
Where do they work?
Who are they connected with?
What are their interests/ hobbies?

Buyer Persona 1


Where are they online? Email
Facebook
Twitter
LinkedIn
Pinterest
Instagram
Google

Buyer Persona 1


Risk Assessment
How will you monitor your online reputation?

What could go wrong?

What tools will you use?

Who will respond if there is a crisis?

Consider your three step approach.

Buyer Persona 1


Three Step Approach

1. Customer / Client complaint

2. Defamatory, racists , sexist or contains curse words.

3. Threatening and company threatening

Buyer Persona 1


Who has access
Is this included in your Social Media Policy?

What happens when an employee leaves with access?

What if a persons account gets hacked?

What can be spoken about on social media?

Are you passwords secure?

Social media does not have business hours!


What is your story?

The History of your company

Latest news about your industry

What inspires you

Behind the scenes

Buyer Persona 1


What problem can you solve?

They need more professional development?

They need a venue and assistance?

Buyer Persona 1


How can you tell your story?
Through Facebook’s timeline
Email Marketing
Blog post
Twitter
Pictures
Status Updates
Website
What story can you follow?

Buyer Persona 1


What platform will you use and how?

Different platforms should serve different purposes

Buyer Persona 1


Secure your URL

What names can you secure.

What if your company name is taken?

www.namechecker.com

Buyer Persona 1


Get an editorial calendar

Plan ahead for best results!

How often are posting to each platform?

What is the optimum time for your persona to see it?

Preschedule your post!

Buyer Persona 1


Who are they? Age
Relationship Status
Where do they work?
Who are they connected with?
What are their interests/ hobbies?

Buyer Persona 2


Where are they online? Email
Facebook
Twitter
LinkedIn
Pinterest
Instagram
Google

Buyer Persona 2


How to create a social media strategy

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