1. @Selina_Power
Developing an Editorial Calendar to Manage Content

2. 2Editorial Calendar
@Selina_PowerEditorial Calendar

3. 3What is...
@Selina_PowerWhat is...

4. 4Why do I need one?
@Selina_PowerWhy Do I need One?
Event and marketing promotions
Map future content + important dates
Content approval
Content status

5. 5Assets
@Selina_PowerAssets
Time Management
Risk Prevention + Back Up
Strategic Messaging and Planning
Reduce Time Spent
Double as Marketing Calendar

6. 6Time Management
@Selina_PowerTime Management
= Bad social media updates
No hot spot timing

7. 7Risk Prevention + Back Up
@Selina_PowerRisk Prevention + Back Up

8. 8Strategic Messaging + Planning
@Selina_PowerStrategic Messaging + Planning
Tip: Don’t use the exact same wording for each platform
A story can be told a thousand
ways but the message is still the same

9. 9Reduce Time Spent
@Selina_PowerReduce Time Spent
More planning less procrastinating
Tip: block out an hour in your
calendar every week

10. 10Doubles as Marketing Calendar
@Selina_PowerDoubles as Marketing Calendar
Is your marketing calendar
an excel spreadsheet?

11. 11Editorial Calendar
@Selina_PowerEditorial Calendar

12. 12Editorial Calendar
@Selina_PowerKey Tips
1. Plan at least a week in advance (6 weeks if an event)
2. Remember this is a living document
3. Be consistent
4. Write the process for your business
5. Execute it

13. 13Editorial Calendar
@Selina_PowerWhat’s Next?
Preschedule the content!
- Facebook Pre Scheduling Function
- Use Hootsuite (Free) or Sprout Social (paid)
MEASURE!!!
http://www.bluewiremedia.com.au/speaking/snappy-
sentences

14. 14Editorial Calendar
@Selina_PowerPackaging
It’s all about the packaging

15. 15Editorial Calendar
@Selina_PowerUpworthy Example
10,000 Page Views
2,000,000 Page Views

16. 16Optimize your headlines
@Selina_Power
Optimize Your
Headlines
Zac Wallace speaks about
family.
1,000,000 views
2 Lesbians raised a baby, and
this is what they got.
15,000,000 views
Upworthy writes for 25 headlines for every piece of content.

17. 17Who is doing it well
@Selina_PowerWho is doing it well?

18. 18Don’t Sell
@Selina_PowerDon’t Sell

19. 19Questions to Ask Yourself
@Selina_PowerQuestions to Ask Yourself
Do you want a retweet? Ask for it.
Don’t ask more than one question in an update.
Would you share it?
Can I support this post with an image or video?

20. @Selina_Power
Thank You