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It’s your story.
     Own it.

    Jason Seiden • jason@jasonseiden.com • @seiden
It’s a waste of time.
It’s for young people.
Competitors will poach my
employees.
I want my privacy.
It’s too risky.
I don’t know where to start.
My clients aren’t there.
Relationships are built face-to-face.
           Jason Seiden • jason@jasonseiden.com • @seiden
Jason Seiden • jason@jasonseiden.com • @seiden
59% of us have
dated coworkers.




               Jason Seiden • jason@jasonseiden.com • @seiden
35% of the Fortune 500 is family run.


       Jason Seiden • jason@jasonseiden.com • @seiden
20% of FB
                “friends”
                are work
               connections.




Jason Seiden • jason@jasonseiden.com • @seiden
Let the life-burger
  out of the box.

  An AJ Bombers black bean burger. Yum. (Milwaukee, WI)

     Jason Seiden • jason@jasonseiden.com • @seiden
team meeting

                 client review

                                              project work

                                                                    convention




               Activities can be professional.


                   Jason Seiden • jason@jasonseiden.com • @seiden
parenting                                       charity ball

social sports                                holiday dinner




                Activities can be personal.

                  Jason Seiden • jason@jasonseiden.com • @seiden
People are profersonal™.




                        Company outing in Miami. On the beach. Photo courtesy Sanden Daphid


             Jason Seiden • jason@jasonseiden.com • @seiden
Jason Seiden • jason@jasonseiden.com • @seiden
What
to do?
 Jason Seiden • jason@jasonseiden.com • @seiden
Photo
                                 Name
                                 Headline
                                 Location & Industry
                                 Summary
                                 Specialties
                                 Jobs (Current & Past)
                                 Publications


You know the tools.
                                 Education
                                 Recommendations
                                 Connections
                                 Websites
                                 Twitter
                                 Public profile
                                 Applications




    Content   Context

                                                       Now learn the rules.
       Consistency

                 Jason Seiden • jason@jasonseiden.com • @seiden
Combine the perso nal & professional subplots

   of your life into a single, focused sto
                                           ry               .


           Jason Seiden • jason@jasonseiden.com • @seiden
Judge the company you keep.
     Jason Seiden • jason@jasonseiden.com • @seiden
hearrepeated about themes you hear
         Trust the yourself.       repeated about themes you hear
                                        Trust the yourself.
elf. hear
  you     repeated aboutthemes you hear
                Trust the yourself.      repeated aboutthemes you
                                               Trust the yourself.
 yourself.
 hemes you hear  repeated aboutthemes you hear
                      Trust the yourself.        repeated abouttheme
                                                      Trust the yours
 about yourself.
 t the themes you hear repeated aboutthemes you hear
                             Trust the yourself.       repeated abou
                                                             Trust the
peated about themes you hear
   Trust the yourself.       repeated about themes you hear
                                  Trust the yourself.     repeated
                                                               Tru
                Believe what you about yourself.
    repeated aboutthemes you hear
                                              hear
 hear     Trust the yourself.      repeated the themes you hear
                                         Trust                  re
self. hear repeated about yourself. themes you
es you      repeated aboutthemes you hear
                 Trust the yourself.        repeated about yourself.
                                                 Trust the
 tthemes you hear
   yourself.      repeated aboutthemes you hear
                        Trust the yourself.       repeated aboutthem
                                                        Trust the you
d about yourself.
ust the themes you hear  repeated aboutthemes you hear
                                 Trust the yourself.             repeated abo
                                                                      Trust th
epeated aboutthemes you hear
     Trust the yourself.           repeated aboutthemes you hear
                                         Trust the yourself.           repeate
                                                                             Tr
      repeated about yourself. • jason@jasonseiden.com • @seiden
                      Jason Seiden
                                           repeated about yourself.           r
Lighten the fuck up.




        Jason Seiden • jason@jasonseiden.com • @seiden
Stay flexible.
        Jason Seiden • jason@jasonseiden.com • @seiden
Thank you!


                                    Contact:
                                    Jason Seiden
                                    jason@jasonseiden.com
                                    linkedin.com/in/seiden
                                    jasonseiden.com
                                    312 961-2107 mobile




          Do that thing.
Jason Seiden • jason@jasonseiden.com • @seiden

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Profersonal keynote (NSFW)

  • 1. It’s your story. Own it. Jason Seiden • jason@jasonseiden.com • @seiden
  • 2. It’s a waste of time. It’s for young people. Competitors will poach my employees. I want my privacy. It’s too risky. I don’t know where to start. My clients aren’t there. Relationships are built face-to-face. Jason Seiden • jason@jasonseiden.com • @seiden
  • 3. Jason Seiden • jason@jasonseiden.com • @seiden
  • 4. 59% of us have dated coworkers. Jason Seiden • jason@jasonseiden.com • @seiden
  • 5. 35% of the Fortune 500 is family run. Jason Seiden • jason@jasonseiden.com • @seiden
  • 6. 20% of FB “friends” are work connections. Jason Seiden • jason@jasonseiden.com • @seiden
  • 7. Let the life-burger out of the box. An AJ Bombers black bean burger. Yum. (Milwaukee, WI) Jason Seiden • jason@jasonseiden.com • @seiden
  • 8. team meeting client review project work convention Activities can be professional. Jason Seiden • jason@jasonseiden.com • @seiden
  • 9. parenting charity ball social sports holiday dinner Activities can be personal. Jason Seiden • jason@jasonseiden.com • @seiden
  • 10. People are profersonal™. Company outing in Miami. On the beach. Photo courtesy Sanden Daphid Jason Seiden • jason@jasonseiden.com • @seiden
  • 11. Jason Seiden • jason@jasonseiden.com • @seiden
  • 12. What to do? Jason Seiden • jason@jasonseiden.com • @seiden
  • 13. Photo Name Headline Location & Industry Summary Specialties Jobs (Current & Past) Publications You know the tools. Education Recommendations Connections Websites Twitter Public profile Applications Content Context Now learn the rules. Consistency Jason Seiden • jason@jasonseiden.com • @seiden
  • 14. Combine the perso nal & professional subplots of your life into a single, focused sto ry . Jason Seiden • jason@jasonseiden.com • @seiden
  • 15. Judge the company you keep. Jason Seiden • jason@jasonseiden.com • @seiden
  • 16. hearrepeated about themes you hear Trust the yourself. repeated about themes you hear Trust the yourself. elf. hear you repeated aboutthemes you hear Trust the yourself. repeated aboutthemes you Trust the yourself. yourself. hemes you hear repeated aboutthemes you hear Trust the yourself. repeated abouttheme Trust the yours about yourself. t the themes you hear repeated aboutthemes you hear Trust the yourself. repeated abou Trust the peated about themes you hear Trust the yourself. repeated about themes you hear Trust the yourself. repeated Tru Believe what you about yourself. repeated aboutthemes you hear hear hear Trust the yourself. repeated the themes you hear Trust re self. hear repeated about yourself. themes you es you repeated aboutthemes you hear Trust the yourself. repeated about yourself. Trust the tthemes you hear yourself. repeated aboutthemes you hear Trust the yourself. repeated aboutthem Trust the you d about yourself. ust the themes you hear repeated aboutthemes you hear Trust the yourself. repeated abo Trust th epeated aboutthemes you hear Trust the yourself. repeated aboutthemes you hear Trust the yourself. repeate Tr repeated about yourself. • jason@jasonseiden.com • @seiden Jason Seiden repeated about yourself. r
  • 17. Lighten the fuck up. Jason Seiden • jason@jasonseiden.com • @seiden
  • 18. Stay flexible. Jason Seiden • jason@jasonseiden.com • @seiden
  • 19. Thank you! Contact: Jason Seiden jason@jasonseiden.com linkedin.com/in/seiden jasonseiden.com 312 961-2107 mobile Do that thing. Jason Seiden • jason@jasonseiden.com • @seiden

Notas do Editor

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  10. want to help people at work? solve the Friday Night Problem: help them understand and like what you need them to do enough that they can (and will) share it with their friends when they’re out next Friday night.\n
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