Social Media Boot Camp: Measuring Your Impact
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In this presentation, social media expert John Kenyon shares tools and tricks for simple tracking and analysis to ensure that your social media program and campaign aren't just engaging — but also generate measurable impact for nonprofit organizations.
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Social Media Boot Camp: Measuring Your Impact
- 1. Flickrphoto:LeoL30 Measuring Social Media SuccessPresented by John Kenyon
- 2. 1. I have defined goals for social media 2. I regularly measure progress towards my goals 3. I use data to decide future activity Polls Flickr:Nicholassweetenough
- 4. Focus How can I define and create measurable outcomes? How can I make data-informed decisions? Flickrphoto:prawnpie
- 5. Measurable Set a GOAL Define OBJECTIVE Try STRATEGIES & TACTICS MEASURE progress ADJUST Flickrphoto:prawnpie
- 6. Goal Mission – #EndHomelessness Strategic Goal – Keep The Conversation Going Comm Goal – Participate in existing conversations Focus on sharing client stories
- 7. Measureable Objective By X date: X Number of Posts with Comments X Number of Comments per Post X Number of Posts Shared Can be number, % increase, other
- 8. Strategies | Tactics Client-centered storytelling Mine data on past activity for what works, do more of that Focus content - Content theme by month Include visuals, request to share Flickr:NatalieMaynor
- 10. Sharing
- 11. Embedded Sharing
- 18. Monthly Report Quarterly Review Editorial Calendar Culture of Content Generation Flickrphoto:See-mingLee Toolbox
- 19. Top Content Website Page Visits Email Clicks Social Media Engagement Review Trends Quarterly Flickrphoto:See-mingLee Monthly Report
- 21. Track website, email + social media metrics
- 22. Metrics Focus on what content is popular/not Review quarterly, adjust strategy & goals Set benchmarks, try tactics to get there
- 23. Website
- 24. WebsiteSocial
- 25. Email
- 29. Your Own Metrics are More Important Interesting to Compare No True Industry-Wide Benchmark
- 30. How do you track metrics? How might you do it differently moving forward? Reflection
- 31. Advanced Metrics: Return on Effort Traffic, Social Hub Content Quality/Relevance Share of Voice Community Size/Engagement Sentiment
- 32. Coaching Session 3/26 Gather Baseline Data Pick an Objective Choose Strategy & Tactics We’ll discuss on the call
- 33. Template
- 34. Review Sharing Tracking Quarterly Review Trends not Snapshots Benchmark Evaluate Flickrphoto:LeoL30
- 35. Resources
- 36. Question & Discussion Ideas for Experiments Your Experiences Organizational Capacity Tools Metrics www.davidarmano.com
- 37. All Images: Flickr - Creative Commons License