The document discusses how adding captions to online videos can increase views and engagement. It begins with an introduction of the presenter and his company See3 Communications, which helps non-profits improve their digital strategies. The presentation then covers the growth of online video, how search engines prioritize human-readable content like captions, and how services can automatically add captions to videos for $10-20 per minute, helping the videos reach wider audiences.

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Increasing Video Views and
Engagement with
Captions
A See3 Webinar: May 6th, 2014

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About Michael Hoffman
• Former senior nonprofit
fundraiser and political
consultant
• Founded See3
Communications to use digital
strategy and tools to increase
the impact of nonprofits and
causes

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See3 Communications
Strategy
Capacity building
Video, web, engagement

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Roadmap for our session
• The scope of the video
revolution
• How captioning can
increase video views
• How the system works
• Is it within your reach?
(Probably!)

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ONLINE VIDEO REVOLUTION

6. It has the broadest
emotional bandwidth

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BUT…

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Google uses hundreds of data points to
figure out what ranks in search.
For Google to care, the content has to
be HUMAN READABLE.
Video isn’t “readable,” which means
Google can only read titles and
description information, tags, comments
and links.

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AND…

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So, how does this all work?

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http://dotsub.com/

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• Engaging non-financial ask
• Deepen relationship with
supporters
Community Translation

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Video Search Optimization
• There isn’t one “right way” to utilize these
caption files
• If you embed a YouTube video, you
promote the SEO of that video on YouTube
• Transcripts can be added to your web page
• Interactive captions can be added to a
white label or open-source video player

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How much does it cost?
$10-$20 per minute of video!
A 3 minute video can get
English and Spanish captions
for $60.

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Questions?
michael@see3.co
mSee3.com
(773) 784-7333
@michael_hoffman