Marketing Dagen 2012 (Vincent Ariëns)

1. Marketing dagen 2012
@vincentariens #S2m

2. Zombie Economy
No money :(
Quangos
Ageing!
COWORKING
Digital Revolution

3. real
time
revolution
erwin blom (2012)

7. Crowdsourcing
Crowdfunding
Crowdforcing

8. crowd

9. crowd

10. crowdsourcing

11. society 3.0
titel

12. CONSUMENT
PROSUMENT

13. CONSUMENT
PROSUMENT

14. 1.0, 2.0 & 3.0
marco derksen (2011)

15. economic value
CUSTOMIZATION
COMMODITIZATION
pine & gilmore (2007)

16. social currency
“In exchange for your knowledge and
added value to the Seats2meet.com
network we offer workspaces with Wifi,
lunch as well as coffee & tea facilities”

17. serendipity

18. serendipity

22. buzz = business

23. long snout

24. long snout

25. long snout

26. DATA = new oil

27. about data

28. about data

29. about data

30. data

31. data

32. 3rd space (Actual)Events))
Time)
Ma?er)
(Material))
Substances))
Physical
Reality
Virtuality
Mirrored Augmented
No#Space) Virtuality Space)
(Virtual)Places))
Reality (Real)Places))
Augmented Warped
Virtuality
Alternate Reality
Virtuality
Reality
No#Ma?er)
(Digital)) No#Time)
Substances)) (Autonomous)Events))
Jospeh Pine II & Kim Korn (2011)