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Vincent Ariëns | @vincentariens
                 #S2M
Social Trends



                    Co-Working
         Quangos
                     Digital Revolution
 Zombie Economy
                    No Boss Please
        Ageing
                   Value network
News
News
News
Groundswell
Crowdsourcing
Crowdfunding
Crowdforcing
CrowdSourcing
CrowdSourcing
CrowdForcing
CrowdFunding
CONSUMENT


PROSUMENT
CONSUMENT


PROSUMENT
Mass customization



       Experience



Collaborative prosumption
Mass customization



       Experience



Collaborative prosumption
Progression of Economic Value


                    CUSTOMIZATION




                   COMMODITIZATION




                                     Pine & Gilmore, 2007
DATA IS IS THE
      NEW OIL
About Data
About Data
About Data
About Data
About Data
Dashboards
Dashboards
VIRTUALITY & REALITY = 3RDSPACE




     “A third space is any experience that
       has elements of both Reality and
     Virtuality, not being purely first space
           (Reality) nor second space
                   (Virtuality).”


                                 Joseph Pine (2012)
VIRTUALITY & REALITY = 3RDSPACE




     “A third space is any experience that
       has elements of both Reality and
     Virtuality, not being purely first space
           (Reality) nor second space
                   (Virtuality).”


                                 Joseph Pine (2012)
VIRTUALITY & REALITY = 3RDSPACE




     “A third space is any experience that
       has elements of both Reality and
     Virtuality, not being purely first space
           (Reality) nor second space
                   (Virtuality).”


                                 Joseph Pine (2012)
Multiverse
                                      (Actual)Events))
                                           Time)
                                                               Ma?er)
                                                                (Material))
                                                               Substances))
                                  Physical
                                                     Reality
                                  Virtuality
                          Mirrored        Augmented
          No#Space)       Virtuality                           Space)
    (Virtual)Places))
                                             Reality           (Real)Places))
                               Augmented            Warped
                                Virtuality
                                         Alternate Reality
                          Virtuality
                                           Reality
          No#Ma?er)
             (Digital))                  No#Time)
         Substances))              (Autonomous)Events))



                                         Jospeh Pine II & Kim Korn (2011)
1.0, 2.0 & 3.0
THE MESH
TRANSITION
Knowmads




   “A Knowmad is a nomadic knowledge
 worker that is, a creative, imaginative, and
innovative person who can work with almost
     anybody, anytime and anywhere”



                               John Moravec
Social Currency



    “In exchange for your knowledge and
     added value to the Seats2meet.com
   network we offer workspaces with Wifi,
   lunch as well as coffee & tea facilities”




                                 Me (2011)
Serendipity
Knowledge
Knowledge
Longtail
Long tail vs. Long snout
Long tail vs. Long snout
Long tail vs. Long snout
Connect local, inspire global!
90% Social information
90% Social information
Buzz = business!
Martijn Arets
Martijn Arets
Martijn Arets - World Record




  University of Tilburg,
        Tilburg,
   The Netherlands!
Martijn Arets - Lego




  ‘That is the power of
           Lego’
Martijn Arets - Koenigsegg




      ‘That gave us a
     tremendous kick!’
Martijn Arets - Koziol




  The Internet is not a
   revolution, but an
       evolution’
Martijn Arets - World Record



  ‘Share the fun and
  participate by your
         own at
 www.brandexpedtion.
          com!’
@VincentAriens #s2m
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Gastcollege Universiteit van Tilburg (Vincent Ariëns)

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