Smx West 2014 Session #Smx #21A - Longterm Seo: How To Win For Years, Not Days By Eric Enge @Stonetemple Of Stone Temple Consulting

2. Strings

3. Things
New England
Patriots
Attributes
•Football Team
•In a league (the NFL)
•Has players
•Tom Brady is one of them
•Are in the AFC East
•So are several other teams:
• Buffalo Bills
• Miami Dolphins
• New York Jets
•Etc.

4. Wearable
Devices and
Embeds

5. Stable Landscape? – Not So Much

6. The Old Fashioned Corner Store

7. The Shopping Mall

8. Then the World Went Online

9. Yes, We
Had These
Too

10. In the Future: Consumers Will Always
Check Your Reputation and “Trustability”

11. Consumer Behavior Will Continue to Shift
Kami arrived
15 min. early!
Eric was 45
min. late!

12. Be an Expert or Go Home
You Can’t
Build Trust
With Random
Writers!

13. Authenticity is Hard to Fake
Fake It
To You
Make It
Doesn’t
Work
Credit: David Amerland

14. This Matters in the Real World
Someone
Mocking
The Event

15. Pursue Extreme Differentiation

16. Same Old Content Won’t Cut It

17. Highly Differentiated Content Does

18. Links are the Result Not the Goal

19. Focus on
Reputation
and Brand

20. You Can’t Vote For Yourself

21. Press Releases Done Right

22. True Value of Press Releases – Generate
Interest from Media

23. Don’t Look Natural, Be Natural

24. Strong social media presences are like a
built in PR channel

25. Influencers are the Accelerant
Influencer

26. Solving Problems for Others is
Engagement that is Memorable

27. If You
Have to
Argue That
It’s a Good
Link, It’s
Not!
It’s a
Good
Link!

28. The Company You Keep Defines You

29. New York Times Ignoring You Today?
Start “Smaller!”

30. Where We Need to Head

31. Thank You!
Eric Enge
eenge@stonetemple.com
@stonetemple
+Eric Enge
(508) 485-7751
www.stonetemple.com