Mais conteúdo relacionado
Semelhante a Multilingual Search Marketing Industry Updates - Dec 2013 (20)
Mais de Search Laboratory (16)
Multilingual Search Marketing Industry Updates - Dec 2013
- 2. FRANCE
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 3. ECOMMERCE IS ON THE UP
IN FRANCE. 66% of consumers have
bought online in 2013.
SOURCES Journal Du Net
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 4. …But 96% OF FRENCH
CONSUMERS STILL
PLANNED TO BUY THEIR
X‟MAS GIFTS IN SHOPS. The
French tend to distrust logistic companies to deliver goods on
time in December.
SOURCES Journal Du Net and Atlantico
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 5. 59% OF FRENCH
CONSUMERS ALSO SAID
THEY PLANNED TO BUY
GIFTS ONLINE. This is up from 56% in
2012. Click & collect is the preferred method.
SOURCES Journal Du Net and Atlantico
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 6. FRENCH CONSUMERS
SPEND A LONG TIME
COMPARING AND
REVIEWING ONLINE
PURCHASES…
SOURCES Journal Du Net and Atlantico
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 7. …AS A RESULT FRANCE
HAS ONE OF THE LOWEST
RETURN RATES IN
EUROPE. France‟s 10-15% rate is much
lower than Germany‟s 20-25%.
SOURCES Journal Du Net and Atlantico
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 8. THE FRENCH ARE
INCREASINGLY MOBILE.
Tablets have doubled in use in the last year – from
8% in 2012 to 17% in 2013 – and a third of the
population own a smartphone.
SOURCES Journal Du Net
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 9. GERMANY
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 10. GOOGLE HAS INTRODUCED
„SEARCH, PLUS YOUR
WORLD‟ IN GERMANY. This is an
integration of Google+ information to make search
results more personal.
SOURCE seosweet.de
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 11. GOOGLE+ USERS WILL SEE
SERPS POPULATED WITH
PHOTOS, POSTS, PAGES &
PROFILES FROM THE
NETWORK.
SOURCE seosweet.de
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 12. HANNOVER IS NOW A WiFi
CITY. The city‟s population is now offered free
WiFi in 16 public locations. The city of Dresden
plans to emulate this scheme in the summer.
SOURCE Bild
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 13. KEYWORD ADVANTAGE
FOR SUPPLIERS. Keywords such as
“direktverkauf”, “factory outlet” or “outlet” have great
conversation rates – but can only be used if the
supplier can prove that they offer the goods cheaply
because they‟ve excluded the wholesalers. This is
due to Germany‟s anti-competitive law.
SOURCE Mediadonis
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 14. ITALY
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 15. ITALY HAS PROPOSED A
NEW INTERNET TAX TO
TARGET DIGITAL
ADVERTISING.
SOURCE Reuters
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 16. DUBBED THE „GOOGLE TAX‟
THIS WOULD HIT THE
SEARCH ENGINE AS WELL
AS FACEBOOK. The tax is predicted to
raise at least €1 billion.
SOURCE Reuters
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 17. MEXICO
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 18. MEXICO HAS ROLLED OUT
A „STAMP OF QUALITY‟ TO
BE AWARDED TO CREDIBLE
ECOMMERCE SITES.
SOURCE www.sellosdeconfianza.org.mx/
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 20. THE ELDERLY ARE NOW
USING THE INTERNET
TWICE AS OFTEN. 80% of 65-75year-olds now access the web regularly for
shopping and banking.
SOURCE CBS
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 21. TWITTER‟S POPULARITY IN
THE NETHERLANDS HAS
CRASHED. While the number of accounts
remains stable at 3.5 million, the number of
average visits to the site per week has nearly
halved.
SOURCE Z24
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 22. A NETHERLANDS‟ HEALTH
INSURANCE COMPANY
SPENT ITS ENTIRE €1
MILLION AD BUDGET ON A
CHARITY DONATION…
SOURCE Marketing Online
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 23. …THE COMPANY MADE A
ONE MINUTE VIDEO. For every
person who watched the video they donated €1 to
the cancer trust. €2 for a share.
SOURCE Marketing Online
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 24. NORWAY
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 25. NORWAY‟S ECOMMERCE
SPEND INCREASED IN
QUARTER THREE. B2C sales were
up to NOK20.3 billion (around £2 billion), with
holidays and leisure accounting for 19% of this.
SOURCE emarketer
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 26. DESKTOP DOMINATED
THESE
PURCHASES, ACCOUNTING
FOR 86% OF SALES. Tablets were
responsible for 9% of these and mobile 4%.
SOURCE emarketer
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 27. RUSSIA
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 28. YANDEX HAS ANNOUNCED
PAID LINKS WON‟T COUNT
ANYMORE. From 2014 paid links won‟t be
taken into consideration in commercial search
queries in Moscow.
SOURCE Yandex
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 29. SPAIN
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 30. SPANISH ADVERTISERS
SHIFTING THEIR BUDGETS
TO MOBILE. Mobile ad spend was up
20.3% for the first half of 2013. Meanwhile the total
digital ad spend was down 6% year-on-year.
SOURCE IAB Europe
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 31. MOBILE SEARCH SPEND
WAS ALSO UP 58.3% TO
€3.8 MILLION.
SOURCE IAB Europe
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 32. SWEDEN
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 33. ONLINE CHRISTMAS
SHOPPING MORE POPULAR
THAN 2012. Sweden‟s major ecommerce
stores have reported a sales increase of 26%.
SOURCE Internet World
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 34. SWEDEN‟S ADVERTISERS
WARM TO CONTENT
MARKETING. 80% of marketers said
content marketing was an effective way to enhance
their brand.
SOURCE Emarketer
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
- 35. Thanks for reading
If you have any questions please e-mail us at: info@searchlaboratory.com
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866