A mock presentation to Nikon about how people use digital photography and what that means for their cool pix line. A student project at the VCU Brandcenter

1. Stunt Magic
Presents
Digital Photography

4. Photography Eras
1888 1963 1992 1998 2000
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Ko
In
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Ph
ic
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Luxury Traditional Digital
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5. Market Share
20%
15%
10%
5%

6. Traditonal Photography

7. Photography Eras
1888 1963 1992 1998 2000
Th
Th
T
e
M
th
he
Ko
e
eg
e
C
da
In
ap
am
jp
st
k
eg
ix
er
am
el
a
at
Ph
ic
on
Luxury Traditional Digital
e

10. Photography has shifted...
Documenting Enhancing
our lives our lives

11. Now we use Photography for...

12. Photography is a life tool.

13. Whipper Snappers
insight
use photography as a way to mimic their parents and
express themselves

14. College Clickers
insight
use photography as a tool to catapult their celebrity
image, and document each day as an experience

15. Emerging Focus
insight
using photography as a tool of communication

16. Parent Paparazzi
insight
use photography to document their lifestyle and life story

17. The Enlightened
insight
represent traditional thinking on photography,
documenting their family, art, and entertainment

18. Lost in Translation

21. Life Tool Applications
Black Box
Social Networking
Personalized Games

22. Shift in Communication
Not how the technology works but how it works for you.