Slides from a session run for Executive MBA students on Web 2.0 and how it affects business, as well as social, areas.

1. Business 2.0 Ronan Gruenbaum EFMD 0911 Ashridge 24 November 2009

2. Technology is a word that describes something that doesn't work yet. Douglas Adams

3. “Web What point Oh?”

4. Web 2.0 – what is it? Everything we’ve known until now could be referred to as Web 1.0 - large organisations like Yahoo!, the BBC, Amazon or the Financial Times talking to us, the users. This includes corporate websites acting as electronic brochures, catalogues and journals. Web 2.0 is, in essence, us, talking to each other.

5. Web 2.0 Summit 2004

6. O’Reilly Media

7. Web 2.0 – what is it? The term ‘Web 2.0’ was coined by Tim O’Reilly in 2003, which he now defines as: Services, not packaged software, with cost-effective scalability Control over unique, hard-to-recreate data sources that get richer as more people use them Trusting users as co-developers Harnessing collective intelligence Leveraging the long tail through customer self-service Software above the level of a single device Lightweight user interfaces, development models, AND business models

8. Chris Anderson / Wired Magazine

9. The Long Tail The Long Tail

10. Web 2.0 – what is it? Wikipedia defines Web 2.0 as: “a perceived second generation of web-based communities and hosted services — such as social-networking sites, wikis and folksonomies — which aim to facilitate collaboration and sharing between users”

11. Web 2.0 vocabulary

12. Web 2.0 Logos

13. Web 2.0 – so who cares? Blogging Wikis Online collaboration and sharing among users. Social networking sites Folksonomies (categorising and tagging by users) – social bookmarking RIA RSS Twitter Mash-ups Podcasting Widgets Virtual Worlds

14. New Ashridge website

15. www.ashridge.org.uk

16. Statistics – going up?

17. Imagine the HomePage is the Ashridge building

18. Ashridge in 5000 Acres of forest

19. Ashridge building

20. Paint building red

21. Put lights all around

22. Light on top saying Ashridge

23. Fireworks every night 365 days

24. Dancers on front lawn

25. Hundreds of dancers

26. Empty road to Ashridge

27. Empty road to Ashridge 2

28. Google Maps

29. Mash-up

30. Mash-Ups “In technology, a mashup is a web application that combines data from more than one source into a single integrated tool; an example is the use of cartographic data from Google Maps to add location information to real-estate data from Craigslist, thereby creating a new and distinct web service that was not originally provided by either source.” Wikipedia

31. N2 – Houses – Bishops Avenue

32. Google Earth

33. Web 2.0 – what is it? Everything we’ve known until now could be referred to as Web 1.0 - large organisations like Yahoo!, the BBC, Amazon or the Financial Times talking to us, the users. This includes, of course, corporate websites acting as electronic brochures and journals. Web 2.0 is, in essence, us, talking to each other.

34. …so what is Web 2.0?

35. Web 2.0 – so what is it? Blogging Wikis Online collaboration and sharing among users. Social networking sites Folksonomies (categorising and tagging by users) – Social Bookmarking RSS Mash-ups Podcasting Widgets Virtual Worlds Twitter

36. Blogs

37. Definition: Blogs ‘Web Logs’ – originally online journals that are easy to create and update with no programming knowledge. Regularly updated forums, diaries and news sites can now count as blogs. They are not just text entries. They can include photos, videos and audio recordings, and can employ RSS Feeds to allow readers to be notified of all updates. Blogosphere - the collection of all Blogs on the Internet. Technorati, the Blog search engine, now claims to be tracking 112.8 million blogs and over 250 million pieces of tagged social media.

38. Sliced Bread – the sequel?

39. Eve Poole’s blog

40. Andrew McAfee blog

41. Johnson & Johnson blog

42. Cabinet Office blog

43. Marriot blog

44. Blogging – is it a corporate blog? If it’s a corporate blog, make it clear.

45. Woolamaloo Gazette blog

46. Jeff Jarvis and Dell Hell

47. Dell Hell in 2005

48. MBA Blogs – Takashi Tsutsumi

49. Blogging summary Blogging is good. We like blogging. But: Make it real Update it regularly Be aware of your customers’ blogs Decide how to deal with employees who step over the line in their blogs If you want to encourage your employees or customers to blog, are you prepared to take the good with the bad?

50. Twitter

51. Twitter – what is it? Social networking and microblogging service utilising instant messaging, SMS or a web interface. (Twitter) Answer the question “What are you doing now?” in 140 characters or less. Follow people (and see what they Tweet). Tag subjects (with a #). Mention people (with a @). ReTweet (forward) other messages (with a RT) Join the MULTILOGUE (the many talking to the many).

52. Sarah Lacy and Mark Zuckerberg at SXSW http://tinyurl.com/25z72l

53. Sarah Lacy on Business Week

54. The only thing worse than being talked about is not being talked about. Oscar Wilde

55. Sarah Lacy - author

56. Stephen Fry Tweet from Lift

57. Stephen Fry in Lift photo

58. Aung San Suu Kyi – Twitter used to help get information out during Burmese crackdown

59. Business use of Twitter

60. Yammer – for organisations

61. WIKI

62. Wiktionary.org

63. Wiki bus

64. Swahili Wiki

65. Old fashioned Wiki

66. Ashridge MBA Ops wiki

67. Pink Pansies Wiki

68. Online collaboration and sharing among users

69. Wikiversity

70. Wikiversity Business School

71. Web 2.0 at Wikiversity

72. Thinker

73. Classroom / Lecture Hall

74. Google Webinar

75. Google Webinar 2

76. Wikinomics

77. Goldcorp Inc. Goldcorp mining offered $575,000 in prize money to anyone in the world who could successfully identify where undiscovered gold might lie. Retired geologists, graduate students and military officers around the world chipped in. They recommended 110 targets, half of which Goldcorp hadn't previously identified. Four-fifths of them turned out to contain gold. Since then, the company's value has rocketed from $100m to $9bn.

78. IBM Power of Many

79. Eli Lilly Eli Lilly, faced with the decline in revenues from Prozac, launched “Research without walls” in the mid-90s to create a network of external researchers in biotech, academia and so on. Eli Lilly then launched ‘InnoCentive’ to bring problems (from companies) and solutions (from independent scientists) together. It now boasts 110,000 solvers in more than 175 countries. Eli Lilly has generated almost $2billion in revenues from projects resulting from its “Research without walls”.

80. Innocentive

81. Airbus A380

82. Airbus A380 Wings - cut overall lead time on wing production by 41 weeks (36%).

83. Open Source Initiative

84. Linux

85. Mozilla

86. Outsource all tasks, research – to individuals around the planet?

87. Social Networking

88. Social Networking Lists of all your contacts, friends and/or family in an online community, where you can gain ‘introductions’ to your contacts’ contacts, your contacts’ contacts’ contacts and so on.

89. LinkedIn.com

90. FT Executive Membership Forum

91. Etheryl.com / Netapply

92. Arup Intranet/Directory

93. Arup Intranet/Directory

94. Arup Intranet/Directory

95. E-Sharing EMBA

96. MySpace.com

97. Facebook.com

98. Ashridge MBA on Facebook

99. LinkedIn Alumni Group

100. Bebo.com

101. Isn’t Bebo for Babies?

102. Anything that is in the world when you're born is normal and ordinary and is just a natural part of the way the world works. Anything that's invented between when you're fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it. Anything invented after you're thirty-five is against the natural order of things. Douglas Adams

103. Who uses Social Networking?

104. Slideshare.com – to share slides!

105. Flickr.com - photos

106. YouTube.com – for videos

107. Folksonomies Tagging Social Bookmarks

108. Folksonomies / Tagging [As opposed to standard classification systems, or ‘taxonomy’] Folksonomies are the categorisation by users of all kinds of content, using ‘tags’ Taxonomy can benefit from folksonomy by getting users (employees, customers, students…) to tag articles, books, reports, presentations, products and services, thus making them easier to find for other users...

109. Tagging and bookmarks on the Consulting website

110. Tagging on Flickr

111. Bookmarks on BBC website

112. Del.icio.us

113. VLRC Global Perspectives

114. Amazon feedback

115. Rating on VLRC

116. Mediafed – 29 bookmarks

117. RSS feeds

118. RSS Feeds RSS = Really Simple Syndication A system that allows a user to be automatically notified (through the RSS Reader they install on their computer) whenever particular websites (including blogs or podcasts) are updated. It avoids the need to visit different websites every day to check the content.

119. RSS Feeds Set up a feed for your class online portal so that all students can be automatically notified when new content is available. Reduce the email clutter!

120. RSS feeds on Ashridge website

121. RSS feeds on Ashridge aggregator

122. iGoogle RSS reader

123. Podcasts

124. Podcasting Downloads of audio or video content that can be listened to later on a computer or transferred to an mp3 player (etc.). Not to be confused with ‘streaming’ where you listen to the audio/watch the video as it comes directly from the provider’s website and cannot be stored on your own machine. However, they are far more complicated than Blogs to set up and don’t generally allow interactivity. They can be one-off recordings or a series of episodes, which users can automatically download.

125. Jonas Riderstrale podcast

126. MSc Sust. podcast

127. WWF Podcast

128. Vlrc - podcasts

129. Harvards 50 Lessons

130. Audio books on VLRC

131. Widgets

132. Widgets Small programs (or interactive virtual tools) that are ‘bolted on’ to existing applications. They can be used on your Operating System, on programs such as Google Desktop, or on personalisable websites such as iGoogle and Facebook. Widgets tend to be spread through viral networks. Create a widget that promotes your school and you can reach hundreds of thousands of prospective students with minimal cost.

133. Ashridge Aggregator

134. iGoogle

135. iGoogle Widgets

136. Virtual Worlds

137. Virtual Worlds Virtual worlds, such as SecondLife.com, There.com and EntropiaUniverse.com, allow real-time interaction with other users. You create a virtual person (an ‘avatar’) and can buy and sell property and other products and services. SecondLife has 1.6 million regular users, and $1.2 million is spent in the virtual world every day.

138. Entropia Universe enters China

139. Green book AVW – virtual worlds

140. Virtual Worlds Registered Accounts

141. There.com Copyright 2007, Makena Technologies All rights reserved.

142. Entropia Universe Copyright 2007, Mind Ark AB. All Rights Reserved.

143. Second Life Copyright 2007, Linden Research, Inc. All Rights Reserved.

144. Second Life has terrorism

145. Second Life has protests

146. IBM on SecondLife

147. KZERO – Consulting for Virtual worlds

148. Julie Shannan – first virtual graduate Texas State Technical College's virtual college (vTSTC) in Second Life announces the first known student to graduate from a certificate program taken entirely in a virtual environment. Julie Shannan graduated with a certificate in digital media on Wednesday, May 6, 2009.

149. SL entrance to Ashridge

150. Ashridge entrance

151. SL entrance to Ashridge 2

152. Ashridge entrance 2

153. SL Ashridge from air

154. Ashridge from Air

155. SL great hall at Ashridge

156. Great hall at Ashridge

157. SL South side at Ashridge

158. South side at Ashridge

159. SL Chapel steeple

160. Ashridge steeple

161. Squirrel

162. Italian Garden

163. Seosamh Houston

164. The black avatar

165. Maslow’s Hierarchy of Needs 8

166. Maslow’s Hierarchy of Needs 2

167. Maslow’s Hierarchy of Needs 4

168. NHS London 1

169. NHS London 2

170. NHS London – 2 passers-by

171. NHS London 4 – the Tube

172. NHS London 5 - STRESS

173. Hallucinations Building -UCDavis

174. Hallucinations Building –UCDavis 2

175. 16 Ways to use SL Data Visualisation (Eg: DNA strands) Interactive Library (Eg: more interactive versions of Learning Objects) Connection/Conferencing Role Playing (Eg: language classes; legal negotiation/courtrooms) Simulation (Eg: to see effects of vision impairment; schizophrenia) Games for learning Soft-Skill Development (Eg: Leadership/Teamwork) Research (Eg: business scenarios, identity issues) Virtual Tourism/Field Trips (Eg: Sistine Chapel, Louvre, etc.) Social Device (Eg: virtual parties) Anonymity (to allow students to discuss issues with more honesty and freedom) Machinima Creation (filming videos ‘in-world’) Recruitment (both for student numbers; and for jobs) Marketing/Promotion (of courses, events or any other issue) Building for building’s sake (creativity/technical skills) Virtual Action Learning (Open Learning Environment) Michele Ryan, Department of Management Learning & Leadership, Lancaster University

176. So what?

177. Barack Obama

178. Obama Social Network

179. Business week – Election won through Social media

180. Worst Recession since depression?

181. Bright sunny future?

182. Don’t get caught with your pants down

183. Exercise / Find the balance

184. Creative commons logo

185. Creative Commons - Photos Tim O’Reilly: mil8 http://www.flickr.com/photos/mil8/292848286/ The Long Tail: Keng http://flickr.com/photos/kengz/561116161/ Chris Anderson: Pieter Baert http://www.pieterbaert.be Westin N Michigan Hotel: misocrazy http://www.flickr.com/photos/misocrazy/19710826/ Turkish Street Café: Joguldi http://www.flickr.com/photos/landschaft/69402085 Web 2.0 Map: Luca Cremonini http://www.railsonwave.com/assets/2006/12/25/Web_2.0_Map.svg Branding Irons: robstephaustralia http://www.flickr.com/photos/robandstephanielevy/2247243166/ Wikibus: cogdogblog http://www.flickr.com/photos/cogdog/19490596/ Barack Obama: JTImages http://flickr.com/photos/jmtimages/3004717988/ Low-Tech Wiki: Tom (hmm a rosa tint) http://www.flickr.com/photos/thedeplorableword/197025522/ Uni Westminster: sara~ http://www.flickr.com/photos/sararichards/141239248/ WikiMart: cogdogblog http://www.flickr.com/photos/cogdog/1627257/ The Thinker: Octal Khan http://www.flickr.com/photos/octalkhan/313675241/ Lecture Hall: ahyang http://www.flickr.com/photos/ahyang/276308213/ Airbus A380 Flight: nic0 http://flickr.com/photos/nic/148854135/ Airbus A380 Wing: NguyenDai http://www.flickr.com/photos/nguyendai/694158734/ Working from home: Stompy http://www.flickr.com/photos/stompy/4857911/ Creative Commons Logo: Claudio Schwarz http://www.flickr.com/photos/purzlbaum/239202519/ Child in Field: Hartp http://flickr.com/photos/hartp/460180449/ Exercise – Balance: DrJimiGlide http://flickr.com/photos/drjimiglide/2492566130/ Exercise - Gay Parade: Franco Folini http://flickr.com/photos/livenature/177452444/ Blue Clouds: Papalars http://flickr.com/photos/papalars/547287880/ Normal Distribution: Jakobpunkt http://flickr.com/photos/jakobpunkt/2928645744/ Suitcases: Masochismtango http://flickr.com/photos/masochismtango/2186726069/ Thank You: Rustman http://flickr.com/photos/russmorris/2486506322/ American Depression: Margaret Bourke-White http://www.masters-of-photography.com

186. You live and learn. At any rate, you live. Douglas Adams

187. Thank You

188. Ronan Gruenbaum Email: ronan.gruenbaum@ashridge.org.uk Tel: +44 (0)1442 841012 You can also find me on: LinkedIn Facebook TechnoWaffle.blogspot.com Twitter (SealTree) Skype (PapaPulpo) ronan.gruenbaum@gmail.com