مرأة أم امرأة؟ تصنيع الهوية للمرأة المسلمة في ظل العولمةWomen or Mirror? How we create a brand for muslim women in Globalisation time

Jaafar.hamza@gmail.com
1
Saturday, July 23, 2011

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Explain about the
concept of
being Muslim with
show in
respect ur identity
4

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help to create a
state of mind
for each target
audience of dress
identity -Hijab-
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One Brand, different products
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Global Muslim Community

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Q

13
What’s Brand?

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What’s Brand?

Brand as a "name, term, design, symbol,
or any other feature that identifies one
seller's good or service as distinct from

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those of other sellers.

The American Marketing Association

14

Global Brand

A global brand is one which consumers
perceive to reflect the same set of values
wherever they are in the world.

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Global brands transcend their geographic,
cultural or ideological origins, and create
strong, enduring relationships with those
who consume the brands across countries
and cultures.

Shelina Zahra Janmohamed

Designing a game-changing Islamic brand

15

What’s Muslim’s Branding?

Muslims know a thing or two about
branding, after all they already own some of
the world’s most well known brands. To
Muslims, the brand ‘Islam’ represents a way

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of life; the ‘ummah’ is a transnational super-
community; ‘Halal’ is a global food brand;
Ramadan, Hajj, Jihad,and Zakat to name but
a few are also all familiar names with their
own brand values and brand experiences. All
one billion Muslims – and significant chunks
of the remaining global population – can
identify these brands for you. That is to say,
they can tell you the meaning, values and
benefits of these ‘products’.

Shelina Zahra Janmohamed

Designing a game-changing Islamic brand

16

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Fulla
For Women Only ‫4*ت‬yY+0‫ا‬ ‫ا[%4*ب‬ Razan
Sara & Dara

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Primo Moda
Style Islam TV Channels
Ahiida ‫*ب‬F•%‫ا‬ ‫ا<):م‬ The99
Islamic Design House Islamic Manga

RL*9[‫ا‬
Souvenirs ‫4*م‬K%‫ا‬ ‫ا[)-*ل‬ Sharia Compliance
!;'P0‫ا‬

Halal

!6#l.9 ‫ز"*دة‬
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Brand Image Consistency

Target Customer loyalty

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34/%‫ا‬ ‫#دة‬y%‫ا‬
Brand
Added Value Presenting

Expe.& Reve. Creativity

Coming slides> What’s brand
pillars?

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The99

Islamic Manga

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www.primomoda.com

www.burqini.com
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Pavlov Theory

Secret o f Power
mind set for
behavior
and attitude
Other Ex: Sari for
Indian Women in
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Copy
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Isl
am

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Dress
Food

Customize based
on local needs

29

30
Creativity and Balance

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Action and option?
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Utilization !0#4%‫ا‬ Repulsion
Globalization

‫ا6543اف‬
Accompaniment
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3
Brand
Power

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Islamic Brand here •_#%‫ا‬

‫ا[;*س‬
'F%*PY%‫ا[)3اف وا‬
Time

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33
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3

1.4 billion
Muslim population today

22%

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of the total population

By 2014
a quarter of the world's consumers will be Islamic

Islamic branding is taking centre stage on the global
stage.
It is no longer confined to a country's demographic,
identified by the narrow lines of nationality or ethnicity.
Miles Young, chairman of advertising giant Ogilvy and Mather Asia-Pacific

35

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3
80% of Global Muslims live in Asia
and MENA

2/3rd Of the Poulation lives in 10

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counries of which, 6 countries in Asia:
Indonesia, Pakistan, India, Bangladesh,
Iran & Turkey

By 2050
More than 50% of the World’s
population will be Muslim.

Muslim Branding, Myth or Reality?
by Daily Baraka

Ataturk Airport, Istanbul, Turkey

36

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3

“Clothes studies reveal that Islamic dress is one
of the icons visible in the global fashion business.”
French Fashion University Esmond, Dubai, Gym

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96 billion USD/year
Global Islamic clothing transactions
(Republika, 12 March 2010)

150 million USD a year
transaction is expected to
Islamic dress code in Britain.

16 million Muslim people
1.5 billionUSD/ year
Muslim clothing trade turnover in Europe
http://fashionformolsem.blogspot.com
37

38
ACT LOCAL
THINK GLOBAL

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39

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•
www.aabuk.com

40

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•

shukronline.com

41

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•

www.primomoda.com

42

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• www.islamicdesignhouse.com

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43

•

www.casa-elana.com

44

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•

www.styleislam.com

45

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www.simasfashion.com

46

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&<=1‫ا‬
Understanding

1
>?@;1‫ا‬ ‫ا1;0:ّر‬
8 2
Improving Conceptualizing

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‫ر‬BC;D(‫ا‬
7
!"#$%‫ ا‬hF+ON 3
L8MN;1‫ا‬
Innovating Planning
Creating a Brand

EFG‫3ا‬H IJ:K;1‫ا‬
6 4
Monitoring Financing
5
P8=Q;1‫ا‬
Implementing

47

!"#$%‫ ا‬hF+ON
Understanding - G$e%‫ا‬
Creating a Brand
1

h-Yy0‫ ا‬GF_

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!9'i%‫*)! أو ا‬Hp%‫! ا‬FOi‰

!8'$Y/0‫! ا‬We%‫ا‬

•/8*+0‫ا%/#• وا‬

SWOT

48

!"#$%‫ ا‬hF+ON
Conceptualizing - ‫#ّر‬OY%‫ا‬
Creating a Brand
2

‫#ّر‬OY%‫أدوات ا‬

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‫#ّر‬OY%‫3ّد 87 ا‬eY%‫ا‬

!F4_‫ا%#ا‬

‫#ّر‬OY%‫! 87 ‰' ا‬f‫ا03و‬

49

!"#$%‫ ا‬hF+ON
Planning - ‘FKiY%‫ا‬
Creating a Brand
3

‫'اف‬z[‫ ا‬h|‫و‬

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‫ ا04.#9*ت‬h-(

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Plane B ‫'ة‬f*/9 ‘Ka

50

!"#$%‫ ا‬hF+ON
Financing - 5"#-Y%‫ا‬
Creating a Brand
4

‫/*ب رأس ا0*ل‬S

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5"#-Y.% ‫*در‬O9 R) ’lp%‫ا‬

7Lr%‫"3اد ا‬n% !Ka h|‫و‬

3d*i0‫إدارة ا‬

51

!"#$%‫ ا‬hF+ON
Implementing - rFe+Y%‫ا‬
Creating a Brand
5

‫'رة‬P%‫/*ب ا‬S

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!_'%‫93ا)*ة ا‬

“F•#Y%‫ا‬

52

!"#$%‫ ا‬hF+ON
Monitoring - !p_‫ا03ا‬
Creating a Brand
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