Body Language Frankenstein - The People Who Help Build Yours

Body Language
Frankenstein
The People Who Help Create Your
™
ScottRouse.com copyright 2014

87%87% of the InformationAbout
BodyLanguage the average
person has gathered AndUses
IsINCORRECT

MostOf this
BadInformation
comes directly from…

“Presentation
Coaches”
AND
“BodyLanguage
Experts”
ThatUse a QuickInternet
search and OutdatedResearch…ScottRouse.com copyright 2014

as PrimarySources
for KeepingThemselves
up to date on TheSubject.

They aren’t
lying to you…

TheyJust Haven’tDone
TheirHomework.

HowCan
YouTell…
So,

Who Has done
TheirResearch…

and WhoHasn’t?
Alfred
Einstein

Luckily,
ThereAre some TellTale signs…

MyFavorite?

When the “Expert/Coach”
begins TellingYou about…

The 7-38-55
“Rule OfCommunication”

They WillSay UntoYou…
“CommunicationIs::
7% TheWords.you use!
38% IsYour tone OfVoice.!
And 55% OfCommunication
is your BodyLanguage”.

ItComes with AChart,
so it LooksScientific…

AfterHearing that a FewTimes,
it just didn’t SoundRight to me…

I knew if ThoseStats
WereCorrect…
Because,

I could GoAnywhere in TheWorld…

And IWouldn't have ToLearn
AnotherLanguage…

BecauseEveryone would be
able to UnderstandMe…

By SimplyObserving
my BodyLanguage

We KnowThat Isn’tSo…

ThereWas a name that kept PoppingUp
EveryTime I heard
“The Rule of Communication”

AlbertMehrabian
TheyWould say:
“He did TheStudy…”

So, I CalledHim
Professor Emeritus of Psychology, UCLA

“Scott, they’re doing it wrong.
They’re combining the results of
2 different studies I did…”
HeSaid:

“Decoding of
InconsistentCommunications”
“Inference of Attitudes
from NonverbalCommunication
in TwoChannels”
study #1
study #2

“And they’re calling those results:
‘The 7-38-55 Rule of Communication’
and they’re incorrectly stating
that those are MY results”.

where AndWho you GetYour
Information on BodyLanguage from…
So, BeCareful about

If YouDon’t,
You WillBegin
BuildingYourOwn…

Body Language
Frankenstein
™
ScottRouse.com
Copyright2014

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