3. Why Long Tail? 90% of users don’t go beyond page 1. 70% click on 1 of top 10 organic results. 4 out of 5 users never click on paid results. Page one is all that matters! If you can’t beat ’em… …find someone you can.
4. Competition It’s not how many people are in the race that matters… …it’s how fast the top contenders are.