Designing products and services that change behavior doesn't have to be hard. The secret sauce is understanding how your customers make decisions and how you can help influence these decisions. It’s your job as a startup to understand your user’s behavior and more importantly understand the implications of this behavior to your bottom line. Social Science for Startups is a crash course in doing this. By unmasking the powerful tricks that our minds play on us, startups can understand their customers' day to day decision making. And then start to influence them….for the better. #ProjectWaalhalla - Where the rubber meets the road of applying Behavioral Economics to product development and everyday life.

1. SOCIAL SCIENCE
FOR STARTUPS
— 2 September, 2013
#projectwaalhallaSCIENCE
ROCK
STARS

2. SCIENCE
ROCK
STARS
It’s your job as a startup and business to understand your
user’s behavior and more importantly understand the
implications of this behavior to your bottom line.
WHY ?
Social Science for Startups
is a crash course
in doing this.

3. WHAT ?
SCIENCE
ROCK
STARS
At Social Science for Startups, you’ll start to understand
human complex behaviors and learn game-changing
insights and concept that you can apply to your business.
We will explore what startups and companies can learn
from the fields of persuasion and contagion and what
this means for growing your company.

4. MAURITS KAPTEIN
“People are Different
but Consistent”
Co-founder and Chief Science Officer
of Science Rockstars
Assistant Professor - Statistics and
Research Methods at Tilburg University
SCIENCE
ROCK
STARS

5. “Our Influence on one
Another is Greater
Than we Think”
SCIENCE
ROCK
STARS
JAMES FOWLER
Social scientist specializing in social networks, behavior,
evolution, politics, genetics, and big data
Professor of Medical Genetics and Political Science
at the University of California, San Diego

6. “Applying Behavioral
Economics to
Product Development
& Everyday Life”
SCIENCE
ROCK
STARS
STEPHEN WENDELL
Behavioral social scientist and simulation modeling expert
Principal Scientist a HelloWallet

8. 2
GET YOUR TICKET NOW
SCIENCE
ROCK
STARS
SOCIAL SCIENCE
FOR STARTUPS
— 2 September, 2013
#projectwaalhalla