Presentation from Working with arts festivals at the 2013 Science Communication Conference organised by the British Science Association - slides by Michael Pocock
3. 1. Hands on – very
interactive
2. Working with schools
and the media
3. Hypothesis led =
involvement in the
scientific process
Mission:
pest controllers
Is pest control
greatest where the
moth has been longest? Parasitoid = ‘Pest controller’
Cameraria ohridella = ‘Alien moth’
4. Mission: alien moths
Is the level of damage to
trees is greatest where the
moth has been longest?
0
1
2
3
4
6. 2011
Take photo and score damage
GPS gets location
Describe ground cover
(hypothesis-led science)
With Dave Kilbey
Funding:
2010
Website
Interactive
Easy to develop
Not field-based =
less accurate & fewer
records
Photo: Dave Kilbey
7. More engagement
• 18,000+ downloads
• Greater participation, new audiences
• Newsworthiness
Better science
• Greater accuracy
• Ease of contributing (6160 uploads from
2450 devices)
• Data validation
iTunes No. 1 UK
education app
Crowd-sourced validation of uploaded photos
9. The final mission: Can birds save our conker trees?
Inspired by the citizen scientists themselves
10. With Darren Evans
Funded by:
The highlights
• Engaged c. 18, 000 people
• Reached several million
people
• Received 10, 000+ data
points
• Addressed hypotheses
about an invasive insect
• Discovered new biology
about the insect
• Real science and good
engagement