2. Agenda
I. Introduction
II. Mobile Applications
III. Mobile Strategy
IV. Mobile Project
Management
V. Student Deliverables
Ce module explore :
• les enjeux pour l'entreprise
• l'étude des besoins
• les concepts fondamentaux et
l'architecture de la mobilité
• la maquettage de votre
application
• la mise en œuvre et la gestion du
projet
Intro Value EnjeuxImpact
3. • Peek can diagnose retinal and optic
nerve diseases.
• The phone’s screen is used to
conduct various vision tests, and all
the data is geolocated using the
phone’s built-in GPS.
• The patient record, the application
is then sent to a clinic for analysis.
• This mobile solution costs around
350 Euros compared to more than
115 000 Euros for traditional
laboratory equipment.
Intro Metrics SpecsUse
Scenarios
6. I. How can companies insure an
approach in a holistic, unified
fashion?
II. Businesses in the US and UK are
making average current
investments of $422K
III. A third of companies are planning
to launch four or more mobile
projects in the next 12-18 months
IV. The companies are working with
several mobile solutions vendors
due to the inability of suppliers to
address multiple mobile value
chain aspects.
Antenna’s Mobile Business Forecast 2012
7. I. Mobile solutions suppliers today are
mostly small specialist providers
II. Large companies are forced to
commission multiple projects in
order to multiple strategy sections
III. Companies take over six months to
complete projects, with 10 percent
taking a year or more to finish them
IV. Mobile strategies have become
fragmented, redundant, and the
projects have ended up being
difficult to manage.
Antenna’s Mobile Business Forecast 2012
8. I. The devices take more time to set up
for development and testing
II. There is a learning curve for
adjusting to new tools and hardware
versions
III. A surprising amount of time can be
lost if devices aren't available
IV. People get tired and uncomfortable
more quickly using mobile devices
V. Multiple store submission
requirements also are quite time
consuming
9. • Paper + Pen
• Metal Stencil
http://www.uistencils.com/iphone-
stencil-kit/
http://appsketchbook.com/
Payant
11. • Example : Mi coach
Nike + Runnkeeper Mi coach
12. Systèmes
d’exploitation
Editeur Appareils Tablettes Langages
iOS Apple iPhone, iPod,
iPad
Oui Objective C,
CocoaTouch,
SDK
Android Google Nokia, Google
Phone, Samsung,
HTC
Oui Java, SDK
Android
BlackBerry RIM Blackberry Oui JavaME et
extensions
propriétaires
Windows
Mobile/Windows
7
Microsoft Plusieurs
constructeurs
Oui Framework.Net
Bada Samsung Quelques
Samsung
Oui C++, SDK, Bada
Symbian Nokia Nokia Non C++ et Toolkit
13. I. Design and Usability of
the App is the key for
success
II. Provide a clear and clean
layout - users have to
use your app from the
very first beginning
without any help
III. Users should not think
about your app at any
time, they should simply
use it
20. I. Name of the application
II. Application Icons
III. Text Description
IV. Category
V. Launch screen
VI. Copyright, SKU number and
keywords
VII. URL
VIII. EULA
21. I. A good app is the best
technical solution for the
target group
II. Define the scope : device
compatibility and the OS
III. Ensure that scope does not
affect external environmental
factors
22. I. Measure on how the aera will be
impacted
II. Measure the technical knowledge
of the client to avoid scope creep
III. Measure the change expected by
the client
IV. Go step by step
23. I. Time
II. Cost
III. Earned value management (EVM)
is a project management
technique for measuring project
progress in an objective manner,
with a combination of measuring
scope, schedule, and cost in a
single integrated system.
24. I. Provide a unique website for your
product
II. Think about a carefully Social Media
Strategy (Twitter, Facebook, Blogs ...)
III. How can you reach your users that
they get aware of your app
IV. Provide a light version of you app
25. • Notes defy organization.
• Essentially a an outlining app
that runs on the Web
• Personalizable flexible data
structures
• Creates a kind of document map
of how your own mind operates
Intro Metrics SpecsUse
Scenarios
26. • City1Tap aggregates real-time
information on city services, news,
shopping and entertainment with
loyalty programs
• The interface allows users to
search for services and alerts
• The app’s behavioral engine uses a
proprietary algorithm to analyze
user’s activities and deliver
targeted, personalized content.
Intro Metrics SpecsUse
Scenarios
27. • Productivity is the ability
transform data into action
• Roambi changes raw business
data into interactive graphics
• Connects to Excel, Salesforce,
Microsoft SQL…
• Push, pull, slice and dice the
data
Intro Metrics SpecsUse
Scenarios
