More Related Content Similar to Estrat digital2014 Similar to Estrat digital2014 (20) More from Lee Schlenker (20) 1. - Preliminary Draft -
Digital
Transformation
Prof. Lee SCHLENKER
E-Stratégies
Nov 4th 2014
How can you use enterprise
technologies to improve
apprenticeship?
2. Agenda
I. The New World of Work
II. The Customer Journey
III. Digital Workspaces
IV. Market metaphores
Intro Perception Modeling Construction
3. ©2013 L. SCHLENKER
Stockholders
How can the enterprise applications
Partners
Employees
Clients
improve apprenticeship?
Digital strategies help us understand the motivations, experience and
objectives of the internal and external clients of the organization
Introduction Challenges Networks Applications
4. ©2013 L. SCHLENKER
Focus Improve Knowledge Leverage Mesure
Organization Processes Explicit Transactions Efficiency
Networks Relationships Emerging Interactions Innovation
Search Relevancy Connected Associations CTR
Mobility Context Embedded Proximity Relevancy
Transformation Places Layered Ideas Agility
Introduction Challenges Networks Applications
5. What are the three major building blocks that
are digitally transforming the customer
experience? Can you give an example of
each?
Which examples do the authors give of
transforming internal processes through
process digitization?
The article also suggests that digital
strategies can transform corporate business
models. What exactly is a business model
and how can it be improved digitally?
The authors argue that digital transformation
requires strong leadership to drive change.
Which level of leaders are they referring, and
on what do they need to focus?
7. Economic transformation
One World of Business
Always On, Always Connected
Competing for Talent
Intro Perception Modeling Construction
8. ©2013 L. SCHLENKER
Transformation
Pervasive
Limited
Digital transformation
Mobile revolution
“Hyper digitization”
Social media
Power of the cloud and crowd
Downstream & upstream innovation
Organize without an organization
New “currencies”
Internet of things
Analytics
Time
Degree of economic impact
Digital distribution
and web strategy
• Web strategy and
e-commerce
• Creating efficiency
through web
strategy
Digital
distribution
and web
strategy
• Web strategy and
e-commerce)
• Creating efficiency
through web
strategy (e.g.
Government)
Digital
transformation
• Mobile revolution
• Social media
• “Hyper digitization”
• Power of the cloud and
crowd
• Downstream & upstream
innovation
• Organize without an
organization
• New “currencies”
• Internet of things
• Analytics
Digital products
(e.g., music,
entertainment)
Late 1990s 2000s 2010s
Intro Perception Modeling Construction
9. What meaning do we attach to
the data?
Frame
Cloud
Figure (s)
Oracle
Antonello da Messina
Intro Perception Modeling Constuction
11. Context
The need to redefine productivity
Mintzberg
Sinofsky
Cheaperl better l faster
Intro Perception Modeling Construction
12. ©2013 L. SCHLENKER
© Inforcentric Research, 2013
•a demarcation line between an
Intranet and the Digital Workplace at
the point where more specific work
support is offered
•the stages are not defined by which
functions are offered, but rather by how
far the respective support offered goes
•this model tries to give a first
impression about the changing
composition of the technology portfolio
required in each stage.
http://intranet-matters.
de/resources/intranet-maturity-models/
Intro Perception Modeling Construction
14. ©2013 L. SCHLENKER
Communication and
Business Intelligence
Collaboration and
Community
Services and Workflow
Structure and Coherence
Mobility and Flexibility
Strategic Alignment and
Management
Organisational Readiness
© Digital Workplace Forum, 2013
Intro Perception Modeling Construction
15. • What uniquely defines the persona of
our customers?
• What is different about their customer
journey?
• What are the touch points they
frequent, how do they use them, and
with what devices?
• What are their expectations, what do
they value, and how do they define
success?
• How are they influenced, and by
whom? How and whom do they in turn
influence?
17. ©2013 L. SCHLENKER
© 2011 MIT Center for Digital Business
and Capgemini Consulting
Intro Perception Modeling Constuction
18. "Experience is knowledge,
everything else is information"
-- Albert Einstein
• Service economy – value comes from
services embedded in the product
• Pine and Gilmore argued that
differentiation today comes from
creating “experiences”
• Starbucks, Michelin, Hermès, Apple
• Companies provide “stages”,
managers are “actors”, customers are
active “spectators”
Intro Perception Modeling Construction
19. ©2013 L. SCHLENKER
© DSign4.Education
People experience collaborative work through processes
The design of place
shapes process
execution and
improvement
Process funnel
information through
Gateways
inside / outside
Intro Perception Modeling Constuction
People
Mindsets
Approaches
Practices
Places
Space
Tools
Gateways
Intensity of experiences feed and strengthen processes
Places
Process
Data
Information
content
People design Places
as mirrors of their
own experience
Place influences
people’s motivation
and performance.
Place shapes
learning opportunities
Gateways
inside / outside
20. Information
• Data
• Content
• Knowledge
Infrastructure
• Software
• Applications
• Platforms
Interfaces
• One Tier
• Three Tier
• Connected
@2014 L. SCHLENKER
21. Physical
• Transform
• Supply chain
• Availability
Digital
• Communicate
• Information
flows
• Pertinence
Financial
• Monetize
• Financial flow
• Effeciency
@2014 L. SCHLENKER
22. Experience
• Customer
• Employee
• Partner
Analytics
• Automation
• Optimization
• Personalization
Perspective
• Cause - Effect
• Cause - Cause
• Effect - Effect
23. ©2013 L. SCHLENKER
Customer Understanding
Companies are starting to take advantage of
previous investments in systems to gain an in-depth
understanding of specific geographies
and market segments
Top-Line Growth
Companies are using technology to enhance
in-person sales conversations.
Customer Touch Points
Customer service can be enhanced
significantly by digital initiatives
Intro Perception Modeling Construction
24. ©2013 L. SCHLENKER
Process Digitization
Automation can enable companies to refocus
their people on more strategic tasks
Worker Enablement
Individual-level work has, in essence, been
virtualized — separating the work process from
the location of the work
Performance Management
Transactional systems give executives deeper
insights into products, regions and customers,
allowing decisions to be made on real data and
not on assumptions
Intro Perception Modeling Construction
25. ©2013 L. SCHLENKER
•Improve your
understanding of the
customer demand
•Improve the quality of the
organizational response
• Improve the
organization’s ability to
measure the added value
Deloitte The digital workplace: Think, share, do
26. ©2013 L. SCHLENKER
Digitally Modified Businesses
Finding ways to augment physical with
digital offerings and to use digital to
share content across organizational silos
New Digital Businesses
Companies are also introducing digital
products that complement traditional
products
Digital Globalization
Companies are increasingly transforming
from multinational to truly global
operations
Intro Perception Modeling Construction
28. • Cecile Balmond – Informal
• (Work) spaces aren’t bound by
technology but by vision
• Rules aren’t boundaries, just
considerations
• Vision, actors, events,
outcomes, gateways
Intro Perception Modeling Construction
Editor's Notes 10/30/20142013-01-24 Harder, better, faster…
Mechanized productivity
Knowledge productivity
Continuous Productivity
