E-M-Real-Time Commerce and the Mobile Revolution

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Natasha Friis Saxberg

The document discusses trends in e-commerce and mobile commerce. It notes that mobile traffic now accounts for 31% of website traffic and that mobile users are 5 times more likely to convert to in-store purchases than desktop users. Mobile shopping results in $160 billion in direct sales annually and an additional $40 billion in indirect in-store sales, as 25% of smartphone usage is for finding local stores and 4 out of 5 local searches lead to offline purchases. Real-time commerce capabilities and responsive mobile site designs are becoming more important for businesses.

Tecnologia Diversão e humor Negócios

E - M - REAL-TIME
COMMERCE

DEN 3. INDUSTRIELLE
REVOLUTION

MASKINPRODUKTION
MASSEPRODUKTION
MULTIPRODUKTION

3D PRINTFRA SCAN TIL PRINT MED 10%

HUMAN 2.0

BIGINTERNET OF THINGS QUANTIFIED SELF COGNITIVE COMPUTING

WEARABLES

BIG BROTHER

BIG MOTHER

KLÆDER SKABER FOLK
NØRDER SKABER IKKE MODE

!
COMMERCE TENDENSER

ALLE VEJE FØRER TIL MOBIL

FACEBOOK REKLAME OMSÆTNING
Q1 13 - 30% - Q1 14 - 59%

TRAFIK PÅ WEBSITES FRA
MOBIL OG TABLET 31%11 % FØRER TIL ONLINE SALG FRA MOBIL

MOBILEN MEST
PÅ NETTET 56%
Smartphone shoppere
bruger 15 timer/ugen
p å a t u n d e r s ø g e
produkter fra deres
mobile enheder.

Mobilbrugere
5x konvertering
til butikshandel
vs. smartphone

MOBIL SHOPPING
FØRER TIL 160 MIA
I DIREKTE SALG
!
INDIREKTE SALG
I BUTIKKER 4 BIO

25% AF SMARTPHONEN BRUGES
TIL AT SØGE EFTER BUTIKKER
4 UD AF 5 LOKALE SØGNINGER
LEDER TIL ET OFFLINE SALG

MØNSTERET ER AT DE MOBILE
INDSATSER HAR STØRRE
INDFLYDELSE PÅ OFFLINE
HANDEL END MOBIL HANDEL

!
75 % AF MOBILE SITES HAR MOBIL HANDEL
KUN 15% HAR IMPLEMENTERET RESPONSIVE DESIGN

MOBIL BETALING

REAL-TIME COMMERCE

AD CONVERSION RATE
TABLET3XCONVERSIONRATEVSSMARTPHONES

USA SMITTER

FRA ANARKI TIL OLIGARKI

?!
natasha.saxberg.dk
homodigitalis.org
@saxberg
!
!
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E-M-Real-Time Commerce and the Mobile Revolution

1. E - M - REAL-TIME COMMERCE

2. DEN 3. INDUSTRIELLE REVOLUTION

3. MASKINPRODUKTION MASSEPRODUKTION MULTIPRODUKTION

4. 3D PRINTFRA SCAN TIL PRINT MED 10%

6. BIGINTERNET OF THINGS QUANTIFIED SELF COGNITIVE COMPUTING

10. KLÆDER SKABER FOLK NØRDER SKABER IKKE MODE

11. ! COMMERCE TENDENSER

12. ALLE VEJE FØRER TIL MOBIL

13. FACEBOOK REKLAME OMSÆTNING Q1 13 - 30% - Q1 14 - 59%

14. TRAFIK PÅ WEBSITES FRA MOBIL OG TABLET 31%11 % FØRER TIL ONLINE SALG FRA MOBIL

15. MOBILEN MEST PÅ NETTET 56% Smartphone shoppere bruger 15 timer/ugen p å a t u n d e r s ø g e produkter fra deres mobile enheder.

16. Mobilbrugere 5x konvertering til butikshandel vs. smartphone

17. MOBIL SHOPPING FØRER TIL 160 MIA I DIREKTE SALG ! INDIREKTE SALG I BUTIKKER 4 BIO

18. 25% AF SMARTPHONEN BRUGES TIL AT SØGE EFTER BUTIKKER 4 UD AF 5 LOKALE SØGNINGER LEDER TIL ET OFFLINE SALG

19. MØNSTERET ER AT DE MOBILE INDSATSER HAR STØRRE INDFLYDELSE PÅ OFFLINE HANDEL END MOBIL HANDEL

20. ! 75 % AF MOBILE SITES HAR MOBIL HANDEL KUN 15% HAR IMPLEMENTERET RESPONSIVE DESIGN

21. MOBIL BETALING

22. REAL-TIME COMMERCE

23. AD CONVERSION RATE TABLET3XCONVERSIONRATEVSSMARTPHONES

24. USA SMITTER

25. FRA MULTI TIL SINGLE BRAND

26. FRA ANARKI TIL OLIGARKI

27. ?! natasha.saxberg.dk homodigitalis.org @saxberg ! ! Videos powered by Jyske Bank TV Tech and The City