Gamification and its impact on business

1. Gamification in the changing
world

2. What is Gamification ?

3. Gamification is the use of game-thinking and game
mechanics in non-game contexts in order to engage
users and solve problems. Gamification is used in
applications and processes to improve user
engagement, ROI, data quality, timeliness, and learning
-Wikipedia

4. Examples:
Reward points for
sharing
experiences on
location based
platforms.

5. Examples:
Reward points for
sharing
experiences on
location based
platforms.

6. RedCritter Tracker incorporates gamification
elements such as badges, rewards, leaderboards,
and ribbons into project management.

7. Gamifying
Fitness at
Fitocracy

8. Gamification in the Enterprise
• Google a day http://youtu.be/mpPK0aktC-Y
• Gamification for employee performance and HR
at Rypple, a salesforce.com company
http://youtu.be/Fpw97AIYQ-Q

9. Critique
• Gamification is an extension of already existing
concepts - Happy hours, Loyalty programs etc
• “Gamification is marketing bullshit, invented by
consultants as a means to capture the
wild, coveted beast that is videogames and to
domesticate it for use in the grey, hopeless
wasteland of big business, where bullshit
already reigns anyway”
moral philosopher Harry Frankfurt