2. Fast food industry also known as the QSR (quick service industry)
engaged in the retail sale of prepared food and drinks for on-
premise or immediate consumption.
3. Pizza crisp is a QSR (Quick Service Restaurant)
Pizza Crisp will offer high quality pizzas to a growing community
that currently has limited availability of QSR with an option to
make your own pizza.
USP – “Make your own pizza”
4. To establish the market presence needed to support marketing and
sales goals and to attract customers.
To reach healthy monthly sales by the end of the year, and average
monthly sales increasing modestly by steadily through year 3.
To achieve double digit profit margins.
5. Great pizza combinations.
Efficient and superior customer service
- “Customer satisfaction is our prime objective.”
6. Delivering the customer value
proposition.
Uniqueness
Cost control
Product quality and consistency
Delivering the customer value
proposition.
15. Premium pricing : For all main courses with 10-15% lower than
competition
Psychological pricing: Tending to round to the next lowest monetary
unit
Absorption pricing: Beverages
18. Pizza Crisp will be at PATRAKARPURAM CHAURAHA,
gomti nagar.
As large number of people visit patrakarpuram market
regularly which becomes opportunity for us.
OUTLET AREA - 600 SQ FT
RENT – RS 30000
Highly crowded area
19.
20.
21.
22. PIZZA CRISP WILL SERVICE DURING THE WEEK DAYS AS WELL AS
WEEKENDS
SEVICE WILL BE AVAILABLE FROM 11 AM TO 10 PM
HOME DELIVERY WILL BE AVAIBALE ON THE ORDER OF MORE THAN RS
300 FOR PIZZA AND RS 250 FOR SIDES
23. ONLINE ADVERTISING
SOCIAL MEDIA
RADIO AND NEWSPAPER ADVERTISE
BANNERS AND POSTERS
BILLBOARD ADVERTISEMENT
DISTRIBUTION OF PAMPLETS
SPONSORSHIP IN THE SCHOOLS AND COLLEGES
26. Our sales strategy will be :-
Providing high quality food
Good service
Ambience
Interacting with our customers and taking feedback personally
27. Payment can be made through various ways:
Online (through website)
On-site(pos)
Types of payments accepted:
Visa debit/credit card
E-wallets(OXYGEN, Paytm, MOBIKWIK Etc.)
Vouchers
Online(internet banking)
28. Order can be placed through:
website on-site (pos)
through telephone
Types of orders:
Cash on delivery
Prepaid
29. a) Outlet costs
SR. NO.
particular Rs.
1. Rent 30000
2. Fixed assets 100000
3. Ambience & Decoration 200000
total 330000
Fixed assets include oven, utensils, chair, tables etc.
Rented area is of 600 sq. ft.
31. No of Manpower Salary/month Total cost/month
Manager 1 15000 15000
SKILLED LABOR 2 8000 16000
UNSKILLED LABOR 2 6000 12000
Total 43000
Approx unit of pizza per day
Per unit avg cost of raw
material
Total cost of raw
material
45 55 2475
32. Fixed cost includes rent, fixed assets, ambience & decoration expense, employee cost and
promotional cost.
variable cost includes cost of raw material, electricity and other expenses.
we have taken average selling price of all the variants of pizza.
COSTS UNIT
FIXED COST 1776000 RS.
VARIABLE COST PER UNIT 60 RS.
AVG SELLING PRICE 300 RS.
BREAK EVEN QUANTITY (FOR 1 YEAR) 7400 UNITS
BREAK EVEN SALES (FOR 1 YEAR) 2220000 RS.
BREAK EVEN QUANTITY (FOR 1 MONTH) 617 UNITS
BREAK EVEN SALES (FOR 1 MONTH) 185000 RS.
NOTE: