FilGoal.com is the most popular sports news website in Egypt, receiving millions of monthly users. It provides extensive coverage of international and Egyptian football leagues. The website has been operating since 2001 and provides breaking news coverage 24/7. It also has a large mobile audience through its mobile website and apps. The document provides statistics on FilGoal's audience, which is mostly male aged 16-36. It outlines the site's various advertising opportunities including banners, videos, and customized sponsorships. Performance is measured through metrics like impressions, click-through rate, and video plays. Successful past client campaigns are highlighted. Contact information is provided for those interested in the site's advertising services.

1. FilGoal.com - Media Kit
Last
updated
by
the
Marke0ng
Department
,
June
2013

2. FilGoal.com is the most credible source for football and sports news in Egypt.
Category: Sports
Extensive coverage of 26 international
football leagues and cup competitions
Coverage of the Egyptian League,
Egyptian national team and Egyptian
players abroad
Launched in 2001, FilGoal.com has lots of years of experience and it became the most trusted reference for sport news in Egypt.
FilGoal.com website also has a
mobile-version and an
iPhone mobile application.
(more info about mobile advertising options in
the Mobile Advertising Kit)
Enormous amount of user-submitted
articles and opinions and comments
Exclusive interviews
Great user interface design and
fast loading of pages
Breaking News 24/7, first with the news
Live match coverage of the top
games worldwide

3. Audience
Type
and
Site
Sta/s/cs
Audience
Users spend more than 4 minutes on site per each
visit.
Around 80% of the users visited the site more than 2
times a month, which suggests that the site content is
engaging enough for visitors to come back.
FilGoal.com is strongly popular amongst male users
between 16 and 36 years old.
Info sources: Google Analytics
Competitive Edge
• Because of its credibility, its user friendly attractive
design, and its speed to publish news, FilGoal.com is
visited by millions of users per month, making it the
biggest sports publication in Egypt, above and
beyond any newspaper, magazine or TV show.
• With 11 years of experience, FilGoal.com became
the most trusted reference for sport news in Egypt 13.8 million
Visits
46 million
Page Views
3 million
Unique Users
Traffic over all

4. Audience
Type
and
Site
Sta/s/cs
|
MENA
International Traffic @ 30%
Info sources: effective measure

5. Adver/sing
Programs
WEB
Standard
Formats
Ad Unit Size (pixels) Location Rotation*
Leader Board 728x90 All Pages yes
Medium Rectangle 300x250 Home Page &
Inner Pages
yes
Take Over Contact us Home Page &
Inner Pages
no
Targeting options:
• Country or geographical region
• Time: specific days or hours
• Ad place:
§ home page, inner page or run-on-site.
§ Avoid your ad to appear on the same page with competitor’s ads or
with your own ads.
* Rotation ad: your ad will rotate with other ads on the same ad space when the users refresh the page.
TakeOver
TakeOver
Leader Board
Medium
Rectangle

6. Adver/sing
Programs
WEB
Standard
Formats
Preview of the Website Sponsorship Logo

7. New advertising programs can be created so that they serve in the best way possible the needs of any advertiser.
Adver/sing
Programs
WEB
Customized
Ad
Formats
Branded Entrance Page & Zone Sponsorship during special events like World Cup
The entrance page is the first page that appears when a user visits FilGoal.com.
It is usually created in order to promote the special services that FilGoal.com
offers during special events like World Cup: mobile applications, facebook
applications, games, special section, competitions, etc.
Branded gallery, wallpapers, videos and video-skins:
• Videos on FilGoal.com have high viewership rates.
• Branded video-skins have proven their success in identifying
brands and providing them a great exposure.
Branded Wallpaper
Branded Video Skin

8. Different ad types work to maximize and measure ad program effectiveness:
• A take-over banner is mostly used for branding.
• Other banners can be very creative and engaging so that the advertiser achieves their particular goals: whether high level of
participation, subscriptions, video-plays or registrations.
Ads Creative: expandable, data capture, video, interactive, rich-media, 3D, overlay, game. Explore Sarmady’s CREATIVE ZONE.
Adver/sing
Programs
WEB
Crea0ve
and
High-­‐Impact
Displays

9. Adver/sing
Programs
Mobile
Internet:
banners
Key facts
• Around 850,000 unique users per month on the mobile site.
• 10,000 monthly active users on the FilGoal iPhone application.
• 310,000 monthly active install devices on the FilGoal Android application
How does it work?
Your banner is integrated into FilGoal.com mobile site and application by our dynamic ad server DFP
for Publisher
Different ad types work to maximize and measure ad program effectiveness:
• Rich Media banners can be very creative and engaging so that the advertiser
achieves their particular goals.
Your banner
Your banner
will appear in
this space

10. Measurements of Success:
• Impressions: the number of times the ad was viewed.
• CTR (Click Through Rate): the percentage obtained dividing the number of clicks by the number of impressions.
The CTR is usually influenced by the existing awareness of the brand, by the banner’s message, offer, creative and
placement, and by the timing of the campaign (whether it is related to any holiday or special event).
• Video Plays: the number of times a video-ad was played.
• Submissions/ Registrations: the numbers of people that registered or submitted their information in a data-capture banner.
• Game Plays: the number of times a game was played.
Performance Analysis, Optimization and Reporting:
Our team constantly analyzes the performance of the campaign and optimizes the results.
At the end of the campaign, we release a report that includes all the results and tips for the way-forward.
Measurements
of
Success
Performance
Analysis,
Op0miza0on
and
Repor0ng

11. Some
of
our
Clients

12. Pepsi
compe//on
during
CAN
2010
Fast
Moving
Consumer
Goods
Campaign
Goals
•
Generate
awareness
about
Pepsi
compe00on
•
Drive
traffic
to
the
Pepsi
sec0on
on
FilGoal.com
Campaign
Period
•
January
10th
–
January
31st,
2010
Tac/cs
•
On-­‐line
compe00on:
o Users
have
to
choose
a
popular
Egyp0an
song
and
change
the
words
in
order
to
be
a
cheer
for
Egypt's
na0onal
football
team.
The
winner
will
be
rewarded
20,000
EGP.
•
WEB
Channel:
o Banners
on
FilGoal.com,
AljazeeraSport.net,
Ahlynews.com,
zamalek.tv
Results
•
70,000
unique
visitors
•
2,000
par0cipants
•
331
uploaded
videos
•
478
uploaded
pictures

13. Birell
Manhood
Brand
during
ACN
Fast
Moving
Consumer
Goods
Campaign
Goals
•
Linking
Birell
to
being
a
manhood
brand
•
Drive
traffic
to
Birell’s
YouTube
channel
•
Manifes0ng
Birell’s
support
to
the
na0onal
team
Campaign
Dura/on
•
Jan
12th
–
Feb
4th
2010
Tac/cs
•
Clickable
Takeover
banners
on
both
sides
of
FilGoal.com
Results
• Click
Through
Rate:
0.52%
(%
of
clicks
from
the
total
impressions
served)
•
Total
Views
of
the
videos
on
the
Birell
YouTube
channel:
100,474

14. Rate
Card
For more information on the services you're interested in, rates and
banner specifications, please contact us.
Our sales team is here to answer your questions and help your
brand become part of the digital marketing revolution.
sales@sarmady.net

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0
Million
2
9
Million
8
3
Million
8
0
Million
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PLacements
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