Can social media save Wikipedia from itself? - Sarah Stierch - Social Media Week Hamburg 2013
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"Can social media save Wikipedia from itself?" a keynote by Sarah Stierch as given at Social Media Week Hamburg 2013
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Can social media save Wikipedia from itself? - Sarah Stierch - Social Media Week Hamburg 2013
- 1. Can social media save Wikipedia from itself? A system bias influenced social media experience Sarah Stierch - @sarah_stierch - Social Media Week Hamburg 2013 - #smw13
- 7. Can social media save Wikipedia from itself? here are a few facts
- 8. 9% * * Ranges from 9%-13% generally. I've even heard 23%. Regardless, it's depressing.
- 9. i'm too busy overwhelming WHY? tried and failed too complex it's geeky & uncool
- 13. :(
- 14. >:(
- 16. Ladies <3 social media ● Bloggers ● Facebook users ● Pinteresters ● Instagramers ● Twitter
- 17. Wikipedia & social media A few things to know: ● @Wikipedia ○ 82k followers ○ Not social ● Facebook ○ +1 million fans. ○ Not social ● Blog ○ Mainly male contributors ● None of these are used to attract new editors ● Open source means metrics challenges
- 18. WikiWomen's Collaborative ● Project inspired by women's rights movement of 19th & 20th century ● Social media is where women are ● Social media is free! ● Provide a space for women to be themselves; interact with & inspire each other, new editors
- 19. Throw your hands up..
- 21. Phase 1 ● October ● Focused on building likes & followers ● Finding volunteers ● Writing content for social media & blog ● Creating a space on meta & logo ● Promoting
- 26. Phase 2 ● November-January ● Two main goals: ○ More new editors ○ Make project sustainable ■ More multilingual ■ WWC + WMF ● Ask a WikiWoman event ● Meta makeover ● New roles for volunteers
- 28. #askawikiwoman
- 29. THIS WAS HARD
- 30. WikiWomen's Collaborative ● Hard to attract new editors ○ PR campaign? ● But, experienced editors like it! ○ Majority of Facebook users are editors ○ More new potentials on Twitter ● 500+ likes on Facebook!! ● 600+ on Twitter ● Lots of great blogs ● Small group of volunteers - more needed ○ Hard to crowdsource volunteers
- 31. WWC Survey ● Small sample (24) ● Majority active editors ● Majority felt: ○ WWC made them feel more connected to community (women and general) ○ Participants more excited about mission ○ Participants more aware of gender gap & how to help ○ More like to edit Wikipedia & projects ● But did they?
- 32. YES! WWC participants started editing more in September. WWC launched in September.
- 33. Mind the gap - reflections ● Social media has helped to build a community of women who might not always communicate on wiki ● Culture change can be more powerful than tool change. ● Women want to socialize & create together ● Outreach does matter & make a difference ● Not sure if the gap can be closed anytime soon.
- 34. BE BOLD
- 36. Can social media save Wikipedia from itself? A system bias influenced social media experience Thank you John & Christoph! This entire presentation is: Sarah Stierch - @sarah_stierch - Social Media Week Hamburg 2013 - #smw13